The PRODUCT GUIDE
A complete line of grooming essentials specifically developed to make men even better men.
FAROUK SYSTEMS, INC. • 250 Pennbright • Houston, Texas 77090 • FAROUK.COM
ESQUIRE & ESQUIRE GROOMING are Trademarks of Hearst Communications, Inc.
SKU# MA9240-B
Grooming, like so many things, is not a matter of following orders—it’s about
finding what’s right—and men need options. Introducing a complete line of
products to clean, nourish, strengthen, and style hair regardless if it’s short,
long, wavy, or broomstick straight. Formulated with proven ingredients to
stimulate hair growth and exfoliate the scalp—all without harsh chemicals and
parabens—the Esquire Men’s Grooming Collection features expertly formulated
products and useful tools for every hair type and style. Wash, style, repeat.
Proceed with confidence.
KEY INGREDIENTS
• Redensyl®
• Vitamin E & Antioxidants
• Keratin• Provitamin B5• Blend of Extracts
03
The EXTRA TEN PERCENTOUD OIL
You might recognize the word oud from the ingredient list
of your cologne. It’s an oil—rare and precious—comes from
the middle east, and now, for the first time it’s in a men’s
grooming line. We’re not sure if we’re ready to follow suit and
refer to it as “liquid gold,” but it’s about the purest fragrance
money can buy, and it smells pretty darn good.
The SHAMPOO 3fl. oz., 14 fl. oz. & 25 fl. oz.
The CONDITIONER3fl. oz., 14 fl. oz. & 25 fl. oz.
This unique formula contains a blend of saw palmetto, pea sprout, chia seed,
eucalyptus, and ashwagandha to make your hair look and feel fuller—all
while preserving its natural balance. It gently cleanses the hair and scalp,
and eliminates build-up and impurities while increasing hair’s strength and
density. Concentrate on your hairline and behind your ears—the places your
scalp produces the most oil.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• Increases Appearance of Thicker, Fuller Hair
• Paraben, Sulfate, and Cruelty Free
DIRECTIONSApply a small amount to wet hair and massage into hair and scalp.
Rinse hair thoroughly with water.
Shampoo is for cleaning. Conditioner is for protecting. This formula contains
a unique balance of Vitamins B and E to soothe and protect against dryness
and irritation. It leaves your hair soft, manageable, and ready for styling. It
also makes your hair more shiny if you care about such things.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• Increases Appearance of Thicker, Fuller Hair
• Paraben, Sulfate, and Cruelty Free
DIRECTIONSApply a small amount to wet hair following shampoo, distribute evenly, and
let sit for 2-3 minutes, then rinse well.
CLEAN
04
The 3-in-1 SHAMPOO, CONDITIONER
& BODY WASH 3 fl. oz. & 12 fl. oz.
Although it’s unlikely to do a better job than a separate body wash, shampoo,
and conditioner, if you’re going to the gym or away for the weekend, there’s
nothing more convenient. Shame you can’t brush your teeth with it, too.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• Body Wash, Shampoo, and Conditioner All in One
• Cleanses and Eliminates Buildup
• ProVitamin B5 Provides Moisture and Improves Elasticity
• Paraben, Sulfate, and Cruelty Free
DIRECTIONSHAIR: Apply to wet hair and lather well. Rinse thoroughly with water.
BODY: Apply a generous amount to body and lather well. Rinse thoroughly
with water.
CLEAN
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STYLE
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The THICKENING CREAM
The WAX
The POMADE
The GROOMING SPRAY
The DEFINING PASTE
The FORMING CREAM
The TEXTURED GEL
The CLAY
The SHAPER
The FIRM GEL
ESQUIRE GROOMING Styling Products
HOLDLight to Strong
SHINEMatte to High Shine
Shampooed? Conditioned?GOOD. PROCEED ACCORDINGLY.
The THICKENING CREAM8 fl. oz. – LIGHT HOLD
The DEFINING PASTE3fl. oz. – MEDIUM HOLD/LOW SHINE
This lightweight styling cream helps create the appearance of thicker, fuller
hair—the closest thing to bottled confidence money can buy.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• Light Hold
• Paraben, Sulfate, and Cruelty Free
DIRECTIONSApply a small amount onto palms and distribute evenly through damp or dry
hair for a more volumized look.
Between taping and stapling your hair into position, neither of which we
suggest, lies the world of pastes. This one is specially formulated to add
natural-looking separation and a little shine, texture, and fullness. Dry and
shape your hair first to avoid making it feel too crunchy.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• Provides Texture and Gives the Appearance of Fuller, Thicker Hair
• Paraben and Cruelty Free
DIRECTIONSRub desired amount onto palms and work evenly through damp or dry hair.
For best results, blow-dry hair with The Hand Brush Dryer.
STYLE
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STYLE
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The FIRM GEL8 fl. oz. & 25 fl. oz. – STRONG HOLD/HIGH SHINE
The TEXTURED GEL8fl. oz. – MEDIUM HOLD/HIGH SHINE
This non-flaking gel provides a long-lasting firm hold to create high
definition styles and polished looks with maximum shine. Formulated with
ProVitamin B5 to help soothe and protect against dryness and irritation.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• No Flaking
• Alcohol Free
• Paraben and Cruelty Free
DIRECTIONSApply to damp hair and style as desired. For an alternate finish, blow-dry hair
with The Hand Brush Dryer.
This non-flaking gel provides medium hold and high shine to help create
textured styles with the appearance of thicker, fuller hair. It’s formulated with
ProVitamin B5 to help soothe and protect against dryness and irritation.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• No Flaking
• Alcohol Free
• Paraben and Cruelty Free
DIRECTIONSApply to damp hair and style as desired. For an alternate finish, blow-dry hair
with The Hand Brush Dryer.
The FORMING CREAM3 fl. oz. – MEDIUM HOLD/MEDIUM SHINE
The POMADE3fl. oz. – LIGHT HOLD/MEDIUM SHINE
An extremely pliable, medium hold styling cream that can be worked through
hair easily to create an array of styling options. Start with half as much as you
think you need to avoid unexpectedly looking greasy or shellacked.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• No Residue Left Behind
• Paraben and Cruelty Free
DIRECTIONSRub desired amount onto palms and work through damp or dry hair. Style as
usual. For best results, blow-dry hair with The Hand Brush Dryer.
Redefine your style and create a sleek and polished look with this
light hold, medium shine pomade. Added bonus—it’s water soluble—so
your commitment isn’t till death do you part.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• No Residue
• Paraben and Cruelty Free
DIRECTIONSRub desired amount onto palms and work through dry hair. Style as desired.
For best results, blow-dry hair with The Hand Brush Dryer.
STYLE
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STYLE
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The SHAPER3 fl. oz – STRONG HOLD/LOW SHINE
The CLAY3 fl. oz – STRONG HOLD/MATTE FINISH
This strong hold, low shine flexible styling cream adds texture and increases
the appearance of thicker, fuller hair. Create loose textured styles that last
all day.
FEATURES AND BENEFITS• Formulated with Oud fragrance
• Fiber-like Cream Provides Texture and the Appearance of Fuller, Thicker Hair
• Paraben and Cruelty Free
DIRECTIONSRub desired amount onto palms and work through damp or dry hair. Style as
usual. For best results, blow-dry hair with The Hand Brush Dryer.
Create a gritty, textured look with a strong, long-lasting hold and matte finish.
Style your hair to have just the right amount of wrong.
FEATURES AND BENEFITS• Formulated with Oud fragrance
• Matte finish for a gritty textured look
• No flaking
• Paraben Free & Cruelty Free
DIRECTIONSRub thoroughly between your palms to soften before working into damp or
dry hair. For best results, blow-dry hair with The Hand Brush Dryer.
The WAX3 fl. oz. – LIGHT HOLD/LOW SHINE
The GROOMING SPRAY14 fl. oz. – MEDIUM HOLD
Control frizz and fly-aways with this light hold and low shine wax. Perfect
for creating low-maintenance, effortless looks while maintaining the ability
to reshape styles.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• No Flaking
• Provides a Natural Shine
• Humidity Resistant
• Paraben and Cruelty Free
DIRECTIONSRub desired amount onto palms and work through dry hair. Style as desired.
For best results, blow-dry hair with The Hand Brush Dryer.
Controls fly-aways and increase your hair’s manageability with the added
benefit of a buildable, flexible hold. Perfect for finishing and locking in styles.
FEATURES AND BENEFITS• Formulated with Oud Fragrance
• Buildable Hold
• Paraben and Cruelty Free
DIRECTIONSApply to damp or dry hair and comb through hair to lock in style. For best
results, use The Esquire Grooming Classic Straight Comb.
STYLE
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INFRARED TECHNOLOGY SMOOTHS & RETAINS MOISTURE
TRIGGER BUTTON RELEASES BRUSH FOR CLEANING
CONTROL SWITCH FOR TEMPERATURE & SPEED LEVELS
SOFT-TOUCH GRIP OFFERS CONTROL DURING USE
TOOLS
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The BRUSH DRYERBETTER SHAPING, BETTER STYLING
Q: WHAT IS IT?A: It’s the first of its kind, and we’re calling it The Brush Dryer—think of it as a
brush with the added benefit of drying as you style. It gives you more control,
which is good, if you actually care where your hair ends up.
Q: WHY DO I NEED IT?A: It adds volume and allows you to begin shaping and styling your hair before
you put product in it, which means you can use less product—better for your
hair, and nicer (ahem) when fingers are run through it.
Q: HOW DO I USE IT?A: A quick towel dry is the first step. Turn it on and comb in the direction you
ultimately want your hair to fall. It’s designed to fit in your hand a number
of different ways, so hold it however you find to be most comfortable. When
your hair is dry, and now in the general shape and direction you want it to be,
apply styling product.
KEY FEATURES• 125V, 400W, 60Hz
• Infrared Heater
• Heat Resistant Bristles with Ballpoint Pins
• DC Motor
• Two Settings for Temperature & Speed Control
• Comfortable Grip Allows You to Dry and Comb Hair Easily
• Premium Soft-Touch Finish
• Two Year Warranty
The CLASSICPROFESSIONAL CLIPPER
BEHIND NAIL CLIPPERS AND A RAZOR, IT’S THE MOST
IMPORTANT TOOL IN YOUR ARSENAL
TOOLS
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WHAT DO YOU DO WHEN A CLASSIC HAS STOOD THE TEST OF TIME?Make everything that goes into it just a little bit better—and that’s exactly
what you can expect from these clippers.
THE MOTOR IS STRONGER. AND POWER IS IMPORTANT.The rotary motor easily powers through wet and thick hair, allowing you
more control and better focus on trimming and styling. There’s no irritation,
pinching, or snags—added bonus—it’s quieter too.
THE BLADES ARE BETTER.Adjustable stainless steel blades cut in both directions for added control,
less irritation, and more accurate cutting. They maintain their edge longer
and easily maintain hair styles from the closest crew-cut to the shaggiest
shoulder length.
KEY FEATURES• 125V, 60Hz, 10W
• Easy On/Off Switch with Adjustable Lever
• Quiet Motor
• Classic Design with Hook for Easy Storage
• Two Year Warranty
KIT INCLUDES4 Guards (12mm, 9mm, 6mm, 3mm), Blade Oil, Cleaning Brush
ADJUSTABLESTAINLESS STEEL
BLADES
TAPERLEVER
EASY ON/OFFSWITCH
SOFT-TOUCHGRIP OFFERS
CONTROL DURING USE
WIDE STAINLESSSTEEL BLADES
RELEASE BUTTON FOR CHANGINGATTACHMENTS
STORAGE/CHARGING BASE
SOFT TOUCHGRIP OFFERSCONTROLDURING USE
TOOLS
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The FIVE PIECE TRIMMER SETPRECISELY TRIM YOUR BEARD, HEAD, OR
ANY OTHER PLACE HAIR CAN GROW
One-size-fits-all isn’t our typical mantra, but here’s an exception—The Five
Piece Trimmer Set. You need power, precision, control, and versatility—this
premium trimmer has them all. Instantly interchange any of the five grooming
blades to achieve a well-groomed look around the tightest curves and tough-
est crevices—tackle your beard, nose, ears, unibrow, neckline, underarms,
back, and any other place hair can grow.
KIT INCLUDES• Detailing T-Blade stainless steel blade for extreme precision
• Wide Stainless steel blade for clean lines and cutting performance.
• U- Blade for Lining and Designing
• Nose Hair Trimmer and Shaver
• Five comb attachments for various cutting lengths (2, 4, 6, 12, 16mm)
• Power Rechargeable Base and Charger
• Comb, Cleaning Brush and Blade Oil
The MEN’S GROOMING BRUSH
The COMBS
With a compact design for comfortable and fast styling, The Men’s Groom-
ing Brush can be used for all hair types. It detangles and slides through hair
easily providing a scalp massage from start to finish.
KEY FEATURES• Nylon Bristles for Easy Detangling and Styling
• Classic Design
CLASSIC STRAIGHTDurable with a classic tortoise finish, The Classic Straight Comb is ideal for
everyday use. Evenly spaced teeth create a smooth groomed look.
CLASSIC DUALProfessionally designed, The Classic Dual Comb is an all-purpose comb for
styling and detangling. Ideal for all hair types and lengths.
CLASSIC DUAL TRAVEL SIZEThe Classic Dual Travel Size Comb is a compact and lightweight comb, making
it a perfect travel item for all styling purposes.
KEY FEATURES• Durable Material that is Resistant to Hair Chemicals
• Classic Tortoise Finish
• Shiny, Polished Finish for Control and Styling
• Lightweight
TOOLS
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THE MENS GROOMING BRUSH
THE CLASSIC STRAIGHT COMB
THE CLASSIC DUAL COMB
THE CLASSIC DUAL TRAVEL SIZE COMB
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