- By Marcus Ho / @homarcus*You’re in for a finger lickin’ good time ;-)

1921

1955

1970

Unfortunately though, many marketers still do it this way…

Do they still work?

Only 18% of Television Advertisements Generate A Positive ROI

18.7% 10.1% 11.7% 14.8%

18.1% 68.7%

How Do People Buy Today?

Investigate Options

Ask Our Friends

Seeking Advice from Influencers/Experts

Forums and Q&As

Currently, there are more than 3 billion searches/day

on Google

Search

Users: 10mm 750mm 200mm 120mm 10mm

Users: 14mm Millions 14mm 6.5mm

Social Networks

Forums and Niche Communities

Video and Multimedia Portals

Blogs

Paid drives <15% of web

traffic(but wins a whopping

$31+ Billion of investment in 2011)

Unpaid drives 85%+ of traffic

(but garners only ~$5 billion of

investment in 2011)

Inbound Marketing is Under-Invested

Percent of Web Traffic from Various Sources to the Average Website

Every Marketer Sees This:

But That’s Not Reality

Referring + Other = 50% of our traffic? But this chart is basically saying Twitter, Facebook, blogs, feed readers and every non-search site that sends traffic is exactly the same.

All the traffic we receive that isn’t the result of paid acquisition or advertising (in ISH’s case – 95%+)

comes from Inbound Marketing!

Site that offers:• Unique Research• Informed Opinions• News/Trend Analysis• Multimedia Content• Authentic Expert Contributors• Quality Discussion/Interaction

Referenced by industry

blogs

Mentioned in news

publications

Cited at conferences + events

Liked/Shared on Facebook

Links are Tweeted

Answers on Q+A sites reference its resources

Forum discussions link to its pages

People email links to each

other

You Must Become a Hub for GreatContent in Your Industry

Twin Engines for Inbound Marketing

Search Engine Optimization (SEO)

Social Media

Social Media HISTORY

Early internet included…

Message Boards

Web Forums

Chat rooms

Now Social Media Is ….

Successful stories…

Qatar Airways

Gave away 100 free air-tickets

Generated $400,000 in revenue in 3 months

Built an 86,000 e-mail database through Sweepstakes in less than a month

Hilltop “THE GYM”

Offered a Free Muay Thai trial class

Eliminated all forms of paid offline/traditional marketing

Generates on average 60 leads for their gym outlet every month

How to Implement aSocial Media

Strategy?

Listening First

Brand Core

Values

Pillars

Mission

Writing Style

CharacteristicsCulture

Tone

Viewpoint

What Is Your Brand’s

?

Increase website traffic - % increase in unique visitors

Improve search engine rankings – SERP

Increase sales conversions - # conversions

Increase brand/product awareness – Reach (# of followers, fans on Facebook, etc.)

Improve brand reputation – Sentiment and Passion

Questions & Comments?

THANK YOU VERY MUCH

Internet Success Hub:www.internet-success-hub.com

@homarcusfb.com/marcuskahohttp://linkd.in/homarcusmarcus@internet-success-hub.com