Summary: The Power of Impossible Thinking
Alejandro Fernández
Partner Sales Executive
Transform the Business of your Life and the Life of your Business
by Yoram (Jerry) Wind and Colin Crook with Robert GuntherWharton School Publishing © 2005
People do not see reality; but each person sees an individual mental model of reality.
Your mental model is the product of your education, experience and imagination
People can change their mental models and it is important to develop the ability to do so.
When mental models are out of alignment with reality, disaster ensues
Because the world is changing, it is easy for individual mental models to fall out of alignment with reality
Continuously re-evaluate, experiment and reinvent your mental models
Do not discard or embrace a mental model prematurely
Value extremists and radicals. Learn to see the world through their eyes if only as an experiment,
to try a different mental model.
Key Questions
How much are you trusting in what seems to be?
How your mental models are shaping your sales performance?
Which mental models would you challenge in order to achieve better results?
What kind of experiment can you make to test the limits of your mental models at work?
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