Languages
Pages
Legal
1
IN SOCIAL RECRUITING TOP TIPS YOU CAN’T LIVE WITHOUT
Craig Fisher
Vice President of Strategy, fisher VISTA
CEO TalentNet, LLC
Twitter @Fishdogs
214.394.0909
The next frontier
2
RECRUITER BRANDING CONTENT MARKETING MOBILE READY FACEBOOK SMART
Trends!!!!
3
EVERY PERSON IS A BRAND AMBASSADOR
Recruitment is social and personal
4
EVERY PERSON HAS A PHONE
Communication is helpful and mobile
5
Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
6
SOCIAL MEDIA IS SOCIAL (PERSONAL)
7
NEED TO BE A GREAT RESOURCE
Professional:
• Career Tips
• Business Tips
• Management
• Industry
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
8
78% of CMOs think
that custom
content is the
future of
marketing
50% Nearly 50% of
companies now
have content
marketing
strategies
3/5 Of the largest U.S. recruiting teams share 3rd party content on their
Linkedin company page
Gives = 3rd party content
that is helpful to your
audience and that they
can share with their
networks.
Gives also = personal
stories that help people
get to know you
Asks = Look at our white
paper, survey, job
opening, webinar
9
DON’T BE A JOB SPAMMER
10
Look legit
Be personal
Post helpful content
Have a mobile friendly career site
Share your company’s culture
Get your employees to help
Don’t send meaningless autoresponses
ACTION STEPS
11
12
13
MOBILE RECRUITMENT
Need – Mobile Friendly Web Site
• Re-design your current career site to be mobile friendly and / or responsive
• Wordpress
• Squarespace
• Custom HTML 5
• $5,000 to $25,000
• Use an overlay tool like Loop to add mobile functionality to your existing site
• Non Recruiting-Specific Options: Mobify, Mofuse, MobiSiteGalore Wirenode.
• Your own mobile app
• $15,000 to $25,000
Don’t need
14
15
Facebook Graph Search is the most
Powerful search engine of any social media
16
17
Facebook graph search
For mobile is coming
18
19
Simplewash helps you clean up your Facebook profile
20
IT DOESN’T HAVE TO BE HARD
21
THE COOLEST TOOL IS YOU!
22
THANK YOU! (YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHER STRATEGIST SPEAKER TRAINER
Twitter @Fishdogs
214.394.0909
Top Related