The NEW READING ERA
Business opportunities for ePublishing on iOS DevicesSunny KokCEOGreenTomato20 September 2010
The “E” Revolution
The “E” Revolution
~1.5M iPhone/iPad/iPod Touch users in HK, with >120M worldwide
Figures
>130K titles iBooks Worldwide, >6K apps in HK App Store under Book Category
Largest App Store in the World, reach over 77 cities worldwide
>6.5B apps downloaded, >250k apps available, >54 apps per iOS device
Newspaper
#1 Preposition Periodical
Book- Frequent Update- Target Mass Market- Advertising-Driven + Subscription
Periodically Update -Target Vertical Market -
Subscription-Driven + Advertising -
- Seldom Update- Target Niche Market- Print Run Sales
#2 Packaging
Which device?
Create yourown
Application
Which Approach?
#3 Product
Something BASIC
• Easy adjust screen brightness• Font size and type change• Bookmarking with sync across all iOS devices• Search• Page color change• Passages Highlight• Page count and page left indicator • Interactive Table of Contents• Support Multimedia Content (audio, video, animation)
#3 Product
Interactive User Interface
#3 Product
Progressive Download Approach
#3 Product
On / Offline Consideration
• Select contents for online / offline to improve performance• Auto-detect data roaming• Annual Subscription with regular update
#3 Product
Community Connect
• Share of Bookmarks, Reviews and Notes, Highlight Passages• List out most highlighted Passages
#3 Product
Push Notifications
• Notify with Updates of Issues, users comments etc..• Best way for cross promotion!
FREE PAID In App Purchases
Total 85 Tiers starting from US$0 - US$999.99
#4 Pricing
3 Top Ranking Charts
20 Categories
Unique App Name
World Largest with 77 Cities
#5 Place
#6 PeopleGather Feedbacks from Customers Reviews and Ratings!
Top 25
- Product App Site- in App Banner Advertising
- SMS Blast- Social Community Cross Promote
- Traditional/Web Media
#7 Promotion
Latest eBook Showcase
• Ranked Top 5 Travel App in HK Apps Store since launch• Offline Maps enabled• Special Functions like Add to Favorite, Itinerary Planning and
Currency Calculator etc..
started in 2003offices in HK (HQ), Guangzhou, Singapore & Qatar (Q3)
around 100+ colleaguesservices / platforms launched in China, Singapore, Taiwan, Malaysia, Indonesia, Macau,
Qatar, Dubai, HKlaunched 150 WAP services online at present serving more than 3M subscribers
launched more than 50 iPhone & iPad Apps for clients since 2009launched more than 10 Cross Platforms solutions including WEB, iPhone, WM, Android, J2ME, Symbian
About GT
Some of our apps
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