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Page 1: The New Big 3: Instagram, Foursquare, Pinterest

The New Big 3: Instagram, Foursquare, Pinterest

Matthew C. Funk

Social Media Marketer

September 6, 2012

Page 2: The New Big 3: Instagram, Foursquare, Pinterest

The New Big 3: Instagram, Foursquare, Pinterest

Matthew C. Funk

Social Media Marketer

September 6, 2012

Page 3: The New Big 3: Instagram, Foursquare, Pinterest

Copyright 2011 TK Carsites, Inc. All rights reserved.

Facebook.com/TKCarsites

@TKCarsitesinc

TK Carsites Social Networks

Chat with us during the Webinar on Facebook and Twitter!

Page 4: The New Big 3: Instagram, Foursquare, Pinterest

What’s A “Big Three”?

• Popular

• Relevant

• Strategic

Doesn’t replace the current big three:

Facebook, Twitter, G+

Page 5: The New Big 3: Instagram, Foursquare, Pinterest

The New Big Three

Page 6: The New Big 3: Instagram, Foursquare, Pinterest

Bringing the Big 3 to Your Dealership

• What?

• Why?

• Who?

• How?

• When?

Page 7: The New Big 3: Instagram, Foursquare, Pinterest

Instagram

• What? Social Photos with

Filters

• Why? Internet = Visual

Medium

• Who? You + 1

• How? Impulse

• When? Now

Page 8: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: What

• Photo Sharing

• Used on Mobile

• Linked to Facebook, Twitter,

Pinterest

• Uses filters, locations, hashtags

• All at no cost

Page 9: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: Why

• Internet is visual

• Personal touch

• Ease of use

Page 10: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: Who

• Select yourself or a rep

• Appoint a rep in Sales

• Car lover, pref. volunteer

• Take the 10 to educate them

• Test run, then floor it

Page 11: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: How

1. Download from

AppStore/Google Play

2. Sync to Facebook, Twitter,

Pinterest

3. Pinstagram

4. Snap shots

5. Hashtag and location

Page 12: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: When

• Now

• Operate on Impulse

• Quantity, Not Quality

• Shows personality and

pride in product

• Purpose is brand

relevance

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Foursquare: What

• Mobile Check-in

• Location Based

• Linked to OpenMapGraph

• Incentive Driven

• Additional Marketing Cost

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Foursquare: Why

• Mobile Check-ins on

the Rise

• You’re a Place

• Strategic Synergy:

Getting them in the

Dealership

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Foursquare: Who

• You and Marketing

• Get Service Involved

• Best Rep for Feedback

• Take the 10 to educate them

• Explore Commercial Partnerships

• Shout it from the Rooftops

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Foursquare: How

1. Download from

AppStore/Google Play

2. Claim Your Business

3. Establish Specials

4. Link with Dashboard

5. Involve Existing Marketing

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Foursquare: When

• 1 Month Prior Event

• Operate with Planning

• 1 Hour Per Week

• Another Marketing Outlet

• Purpose Boosts Strategy

Page 18: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: What

• Social Photo Pinboard

• Visual Sharing

• Linked to iPhone

• Online Browsing

• No Additional Cost

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Pinterest: Why

• Increasing Popularity

• Online Showroom

• Consumer Affinity

• Capturing Buzz

• Ahead of the Game

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Pinterest: Who

• You and Marketing

• Get Sales Involved

• Best Car Aficionado

• Take the 10 to educate them

• Feeds to Facebook, Twitter

• Plan Around Releases, Events

Page 21: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: How

1. Download from

AppStore/Google Play

2. Set “Model Boards”

3. Sync to Social

4. Schedule Time to Play

5. Allot Additional Marketing

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Pinterest: When

• Soon

• Use Additional Planning

• 1 Hour Per Week

• Prime Marketing Outlet

• Stay Atop Metrics

Page 23: The New Big 3: Instagram, Foursquare, Pinterest

Useful Links

•Instagram: •http://instagram.com/

•http://help.instagram.com/customer/portal/topics/43527-tips-tricks

•Foursquare:

•https://foursquare.com/business/merchants/claiming •http://www.poweroffoursquare.com/

•Pinterest:

•http://pinterest.com/

•http://www.adweek.com/news/technology/brands-pinning-it-pinterest-138405