2 MobileIron Confidential
No, I’m not Noah Wasmer…
• Director, Business Development
• Started in MobileIron August, 2009
• Variety of roles: Product Management, Marketing, now
new product partnerships
• Formerly at Cisco Systems, in academic research and
the trade press .
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Journey to the Mobile First enterprise
Device Security BYOD (user choice and privacy)
Email access (secure ActiveSync)
Multi-OS security (BlackBerry replacement)
App & Content
Enablement
1st gen of mobile apps
Mobile documents
Cloud protections
Business
Transformation New user & business experiences
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Retail Finance Manufacturing Health Care
Mobile apps proliferating across verticals
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Key requirements for mobile apps
• Focused on business processes not comprehensive
features
• Delivers a consumer grade experience to meet user
expectations
• Fast, agile development cycles & rapid iterations
• Meets organizational & regulatory requirements for data
security.
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The ground rules are changing
High-stakes battle for
data ownership
Productivity carrots?
iWork -> iCloud
Quickoffice -> G Drive
Office -> SkyDrive
DATA
Short OS cycles
App darwinism
Consumer cliffs
Migration as the norm
BB/Nokia 5 year drop
Ecosystem evolution
PACE
Patch-based to policy-
and context-based
iOS 7
Windows 8.1
SECURITY
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Mobile Applications
Carry Data Everywhere
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Copy/Paste
Open-in
Forward
MobileIron Confidential
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Management must be in the app layer
MobileIron Confidential
Configuration
Delivering
Centralized
Application
Configuration
Security
Layered Application
Security and
Controls
Data Transport
Securing
Individual
Application
Communication
Device Attributes
- OS Version
- Installed Apps
- Connectivity
- Jailbroken
- Location
- Certificates
- Encryption
- Authorization
- Roaming
App Attributes
- Version
- Copy/Paste
- Open With
- Authorization
- Reputation
- Encryption
- App Tunnel
Data Attributes
- Originating
Source
- Copy/Paste
- Open With
- Authorization
- Encryption
- Content Tunnel
Resulting Action
- Network Access /
Access Control
- Quarantine
- Wipe
- Remove App
- Step-up Auth
- Remove Content
- Require App to run
online (remove data)
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MOBILE CONTENT
MANAGEMENT
• Secure Enterprise Content
Access
(and SharePoint)
• Secure Email
Attachment/DLP
• Secure Intranet Browsing
• Selective Wiping
MOBILE APP
MANAGEMENT
• Store Front for In-House
and Public Apps
• Dynamic Application-Level
Policies & Configuration
• Separation Between
Enterprise & Personal
Persona
• App Tunneling
MOBILE DEVICE
MANAGEMENT
• Secure and Manage
Devices Across Multi-OSes
• No-Touch Provisioning and
Configuration
• Across Corporate Device or
BYOD
Complete
Solution for
Mobile IT
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Definition… Mobile First organisations
embrace mobility as their primary
IT platform in order to transform
their businesses and increase their
competitiveness
New apps are
developed and delivered
to mobile devices first
Core business
processes can be
performed on any
mobile device
APPLICATIONS
Content of all types is
easily and securely
available on any device
CONTENT
End users choose their
devices
Security is invisible
to end users
USER EXPERIENCES
In a Mobile First company…
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Creating mobile workstations for employees
who are constantly on the move
Mobile First Case Study
Lidl Mobile Office iPad roll out:
• Streamlined routine tasks
• Apps help the manager with
real-time inventory
management
• Up-to-date and attractive
training material
• Special offers can be
implemented quickly in the
store
• Data is presented on a mobile
device using an intuitive
graphic interface
Results
• Time-savings of ~20%
• Paper files have nearly disappeared
• Improved employee satisfaction and
retention
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Transforming the retail experience
Mobile First Case Study
Taking point of sale & customer
interaction mobile
• iPads used to walk customers
through entire store inventory,
both online and in-store
• Better tracking of inventory and
sales data – prevents
showrooming
• Improved customer
experience with more efficient
check-out process Source:
http://www.npr.org/blogs/alltechconsidered/2012/12/10/
166890714/forget-the-register-stores-use-mobile-to-
make-sales-on-the-spot
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Transforming patient care
Mobile First Case Study
Patients
• Improved quality of
care Accessibility of patient data
• Industry Standards compliance with HIPAA
standards
Doctors
• Internal apps Doctor and facility directories
• Actionable information
delivered via mobile: Mission Critical Business Process
• Kiosk style iPad displays Access to critical patient information at
key locations throughout the hospital.
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Using mobile to transform
business inside and out
Mobile First Case Study
Customers
• Barclays Pingit: instant money movement via
mobile telephone numbers
• Barclays Mobile
Banking: Check account balances,
manage accounts, etc.
Employees
• Internal social network on
smartphones: Near real-time Mobile-First collaboration
• Actionable information
delivered via mobile: Mobile-First
Mission Critical Business Process
• Retail branch staff
equipped with iPads: open customer accounts instantly by
taking iPad pictures of identification
documents
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The stats mirror the prediction
• Smartphones now outsell feature phones worldwide.
– Worldwide smartphone shipments up 46.5% from Q2 2012
– Sales of feature phones to end users totaled 210M units declined,
21% year over year
• As of May 2013, 60% of adult cell owners use their
phones to go online.
• 34% of cell internet users go online mostly using
their phones, and not using some other device such as a
desktop or laptop computer. 1: Gartner, Inc. http://www.gartner.com/newsroom/id/2573415
2: Pew Research Center’s Internet & American Life Project Spring Tracking Survey:
http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
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MobileIron Global Users Conference
June 2013, San Francisco
Come with questions. Leave with answers.
65% going BYOD
65% using certificates
62% building apps
99% deploying iOS; 60% deploying Android
30% using API
Customer profile
Privacy
Data containment
App development and governance
Workflow integration
Global rollout
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Implications for business
• We’ve seen this movie before:
– ERP / CRM
– Dot.com & e-commerce
– Business process automation
• Mobile will become a competitive advantage
– Change the way business is done
– Make employees more efficient & productive
– Transform consumer experiences
• The race to leverage mobile most effectively begins now
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