the Millionaireasia club
Millionaireasia is an invitation-only VIP club for Asia’s most affluent and influential spenders and investors. This
prestigious audience is deeply engaged through targeted events, print and digital media. The brand launched in 2005
and is operating in 9 countries across the region –Singapore, Malaysia, Indonesia, India, Vietnam, Japan, Taiwan,
Hong Kong and China.
Millionaireasia is produced in Hong Kong by INFO/NATION, the leading market intelligence company for high
net worth individuals in Greater China. INFO/NATION conducts extensive research to identify Hong Kong’s most
influential business leaders and to understand their inspirations, interests and passions.
Asia’s most qualified audience of high and ultra high net worth individuals
Millionaireasia draws upon the demographic and psychographic information gathered by the INFO/NATION
research team to ensure the membership base is continually refined to encompass the most desirable target
audience.
Member Profile
Heads of listed companies:
CEOs, chairmen, directors and presidents of locally-listed companies with a minimum turnover of USD$25 million
professionals:
Partners or owners of professional practices such as solicitors, accountants, selected doctors and architects
Heads of privately-owned companies:
Founders and owners of privately-held companies with a minimum turnover of USD$20 million
membership is strictly invitation-only and reserved for Hong Kong’s top 10,000 affluent and influential business leaders
Our dedicated research team ensures a constantly updated membership base
interests
Art 47%Fashion 55%Fine dining 89%Wine & champagne 63%Fine jewellery & timepieces 54%Luxury cars 61%Yachts & luxury boating 33%Private aviation 19%Local property 74%Overseas property 62%Wealth management/investments 68%
Position
■ CEO, Chairman
■ MD, President, VP
■ Owner, Founder
■ Other Professional(Doctor, lawyer, accountant etc.)
■ Other
Under 30 30-45 45-55 Over 55
A deep understanding of the interests and passions of every club member
the MeMbers
Male Female
16%
Gender
84%
age
43%
23%
19%
12%
3%
16%48%29%7%
Millionaireasia ensures the perfect guest list for every event, based on an in-depth understanding of our members’
interests and passions.
These events give partners the chance to build powerful links with a targeted audience, driving valuable new business
and strengthening existing relations.
event opportunities
co-branded:
Join a Millionaireasia event as a sponsor. Complimentary brands are brought together with a targeted audience.
Recent example: Millionaireasia Gentlemen’s Evening (including OSIM, Ballantine’s whisky, KEF, Yadua private
island in Fiji).
bespoKe:
Millionaireasia creates a tailored event especially for the partner, based on their specific needs and objectives.
Recent examples: The Hong Kong launch of the Aston Martin One-77, EFG Private Bank Market Outlook event.
investment summit:
Millionaireasia’s quarterly Investment Summit engages 100+ active investors looking for the next big opportunity.
Recent partners: Banyan Tree, Walton Land Investment, ONE Energy, Art Futures, Agile Property Holdings.
vip Guest invitation:
Millionaireasia can guarantee attendance of high quality, targeted guests at partner’s events.
Recent partners: Bally, Jaeger-Le Coultre, Forevermark.
events
Millionaireasia magazine is hand-delivered to members four times a year. The glossy publication’s strong editorial
direction and award-winning design make it a powerful tool for engaging with members. Packed with bespoke
content written by top international journalists, the magazine features exclusive interviews with key global business
leaders and luminaries, insightful investment stories, high end fashion shoots and much more.
investment:
Alternative investment advice.
invitations:
Coverage of the latest member events.
inspiration:
Spending inspiration.
insiders:
Interviews and profiles.
Departments
Millionaireasia MaGazine rates + sPecifications
POSITION
Full Page / Inside Front Cover / Back Cover Inside Front Cover Spread / DPS (Spread) NOTE: If text runs across the inside gutter of a DPS, please allow 3mm away from the centre line each side
FILE FORMATS
Illustrator CS3 files, Vector based EPS files, Tiff files or PDF X/1-A All image files must be at least 300dpi at the actual size and all fonts must be outlinedColour Mode: CMYK(SWOP)Files must be submitted on CD-ROM with a colour proof
- Regional rates available for up to 7 local editions of Millionaireasia magazine
FASHION SHOOT PACKAGE
6-8 page fashion shoot published in the magazineExceptional locations (yacht/ private jet...)Products highly visible and referenced in the magazine1 x full page (early RHP) advertExclusivity in product categoryPackage price HK$65,000
EDITORIAL PACKAGE
Access to Millionaireasia editorial & design team2 page editorial feature / interview / brand story1 full-page full-colour advert in Millionaireasia
Package price HK$55,000
MILLIONAIREASIA MAGAZINE 2013
Publishing Date
Material Deadline
FULL PAGE INSERTION / HK$
Full Page ROP
Right Hand Page
Premium Position (IBC, Opposite Contents, Editors Note, etc.)
OBC
DOUBLE PAGE SPREAD INSERTION / HK$
DPS ROP
Premium Position (Before Contents)
IFC (1st DPS)
HIGH IMPACT INSERTION / HK$
“Z” Cover DPS
IFC Gatefold (4x full page)
1x39,000
44,800
46,800
54,600
2x35,100
40,400
42,200
49,100
3x33,200
38,200
39,800
46,400
4x31,200
35,900
37,500
43,700
1x70,200
91,300
98,900
2x63,200
82,200
89,000
3x59,700
77,600
84,000
4x56,200
73,000
79,100
1x123,500
134,800
TRIM SIZE W X H (MM)
205 x 287 (mm)410 x 287 (mm)
BLEED SIZE W X H (MM)
211 x 293 (mm)416 x 293 (mm)
March
mid February
June
mid May
September
mid August
December
mid November
Website
The Millionaireasia website is updated with fresh, compelling content every day. Open to non-members as well as
members, the site also features videos and photographs from recent events as well as behind-the-scenes snapshots
into the world of Millionaireasia.
e-newsletter
The inside track on luxury living delivered directly to the inboxes of our Millionaireasia members, every month.
electronic Direct Mail
Partners can connect directly with members through the Millionaireasia eDM service, mailed directly to member
inboxes. A cost effective, highly trackable form of direct, targeted promotion.
HK$
1x 2x 4xeDM (per broadcast) 44,000 38,000 30,000
MONTHLY RATE / HK$
Banner - Bespoke placement 16,000Banner - Homepage 24,000 Sidebar - Bespoke placement 13,000Sidebar - Homepage 21,000
BANNER SIZE
Homepage 421 (w) x 56 (h) pixels Sidebar 220(w) x 170 (h) pixels
HK$
Banner advertisement 28,000
BANNER SIZE
421 (w) x 56 (h) pixelsTo be supplied in jpeg format with a maximum file size of 30k
Millionaireasia onlinewww.millionaire-asia.com
SPOTLIGHT
Guangzhou; where to stay, eat and play on a business tripRead More >
EVENT REVIEW
For frequent travelers, a lightweight suitcase is non-negotiable. Millionaireasia trials the new Rimowa Salsa Pearl Rose collection.
From Ming-style villas in China to chic London apartments, the latest PIE+S event was a huge success.
Read More > Read More >
REVIEW
EDITOR’S PICK REVIEW
Millionaireasia previews Tiger’s Nest, a luxurious new ski lodge in Les 4 Vallées, Switzerland.
Michael Roux brings his three Michelin starred food to Caprice at the Four Seasons, from Nov 13-17th.
Read More > Read More >
TRAVEL
The inside track on luxury living, direct to Millionaireasia Hong Kong members.
Visit website | Contact us
A airsff
16F Chao’s Building | 143-145 Bonham Strand | Sheung Wan | Hong KongTel +852 3620 3157 | Fax +852 3753 1811
[email protected] l www.millionaire-asia.com
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