The Millennial Shift!
Change is Here
What Generation makes up
25% of the US population?
The Millennial Generation
Millennials are the largest generation in American
history at 80 million strong and they possess
$1.3 trillion in direct buying power. -Source “millennialmarketing.com
They’re very much keeping up with the Joneses, but
not by collecting things and products like their
Boomer parents but by collecting photos, friends and
experiences.
Know Thy Consumer
- Source “The Hipmunk Blog”
“Your observation panned out in Branson too. We ask day of arrival on our Branson visitor survey, and sure enough, this year…”
• Sun-Tuesday arrivals represent 31.0% of all visitors, up 30% from last year.
• Wed-Thursday at 24% is down by 2%
• Friday- Saturday arrivals account for 45%
of all visits, down 13% from last year.
Branson Arrivals 2014 YTD - Over - 2013 YTD
Adults over age 35 still prefer cars
for interacting with friends and
family and providing an escape
from a hectic day, Millennials love
smartphones even more for
those purposes.
“Expect consumers to love their
cars even more when the cars
seamlessly connect to their
iPhones and Galaxy’s, in time,
cars may just be giant mobile
docking stations with wheels.
Millennial & Automobiles
Source – MobileMarkiter.com
Hipmunk, the Travel Booking website recently surveyed 3,000 Millennials
79 % of Millennials would enjoy a “themed”
seasonal flight with snacks, drinks, and seasonal
movies.
45 % of Millennials want to connect socially with
other passengers via electronic chat, games, or
social networks
Millennials are last-minute bookers: 47 % book
their vacation travel at least 6 months in advance.
Millennial Travel Habits -1
- Source “The Hipmunk Blog”
At least 40 % of surveyed individuals would likely use mobile car-sharing services if they were offered in their communities.
Generation Y is the most educated generation in history, according to Pew, with a higher percentage attending college than ever before.
Millennials are willing to sacrifice a great deal in pursuit of education, and 78 % said they want to learn something new when they travel. Source Huffington Post
Millennial Travel Habits - 2
How Will Your Business Address Change ? • Remember Millennials LOVE Smart Phones.
• They Have A Need To Be Connected.
• They Live To Experience.
• They Are Educated.
• They Are Frugal.
• They Adapt.
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