Start and Grow Your PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine
How Can I Stand Out?
How Can I Be Different In A Very Noisy Marketplace?
How Can I Be Memorable?
Who are you?
Who is Ramon?
4x Entrepreneur, Speaker and best selling author
That’
s Ram
on
Expert Witness to Congressional Small Business Committee
Tweet @ramonray
Why Personal Branding
Benefit To You?
Personal Branding Benefits…
• You as the “only” choice • Shield against price discounting• Barrier against clients going to competitors
What Is It?
Sustained fame (celebrity status) in your local market (geographically or professional category)
3 Principles of Personal Branding
Perception and RealityFans
Perception and RealityPerception
Perception and RealityFans
Perception and RealityPerceptionPerception and RealityFans
Perception and RealityNo Frills vs Frills
Four Personal Traits Vital For Personal Branding
Be Happy
Be Excited
Be Patient
Be Focused
Why Focus?• Niche Is Premium• Focus Is Cheaper• Targeting is Easier• Marketplace Can
Identify You Easier• Good brands have deep
focus
Personal Connections and Personal Branding
GET OUT IN YOUR COMMUNITY & NETWORK
Get out in your local community and industry community
Why Network?
• Meet New People• Make Key Partnerships• Serendipity is Amazing
Good Networking Tips• Listen to others• Have a giving heart• Find opportunities of
similarity• Be brief and connect
deeper later• Segment your
networking contents• Don’t be a networking
shark
CULTIVATE CIRCLES OF PERSONAL INFLUENCE
Who are the influencers in your business?
MARI SMITH AND RAMON RAY
Circles of Influence
• Everyone wants to boost their brands – even influencers
• They can help you boost your brand
• Name association – even a little bit - helps
The Personal BrandingTool Box
PERSONAL WEB SITE
CONTENT WEB SITE
SOCIAL ENGAGEMENT
Social Content is the Best Way For Small Businesses To Build Your Personal Brand
Social Content is MOST effective with ENGAGING content (photos, video campaigns, contests)
Analytics
RelevancyFrequency
Engagement
EMAIL NEWSLETTER MARKETINGOne to one connection with your fans and sponsors….
Email Newsletter Tips
• Great subject line• Great content• No spamming• Be consistent
PROMO “SIZZLE REEL” AND SHARING VIDEO
Video Tools
• Video Camera ($500)• Good tripod• Shotgun Microphone• XLR to Mini Jack Adapter• Modern Smartphone• Lighting• Video Editing Software
Video Hosting Platforms
• YouTube• Facebook• Snapchat• Google Hangouts• Vimeo• Blab• Periscope• Meerkat
2016 Is The Year of Video
• Brings YOU to life• Highest form of
engagement
QUALITY PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net
Focus on YOU.Look GOOD.Good Pics.No Babies.
4 Power Tools
PUBLISH A BOOKAdds credibility; media hook
PRODUCE AN EVENTHeadache, money losing, credibility, reach VIPs
MEDIA EXPOSURE
Credibility, massive brand boost
Media Exposure
• Start local• Get to know journalists• Don’t pitch – educate• Know what’s important
to them• Be there to HELP them • Share your expertise or
a good story
CREATE YOUR OWN REGULAR “SHOW”
Audio (Podcast), Video (Youtube)
DELEGATE AND GET HELP
Personal Branding Takes A Lot of Work
Why Delegate?
• Focus on what you do best• Get help with things you
don’t want to do• UpWork, Fiverr, 99 Designs
Start and Grow Your PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine
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