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The Organizing Committee for EXPO 2012 Yeosu Korea
110-793 4F #75 Yulgokno Jongno-gu Seoul, Korea
T.82-2-740-4805 F.82-2-740-4789 www.expo2012.or.kr
Carbon Neutral Accreditation Mark: This mark is given to corporations and individuals participating in greenhouse gas reduction programs
through energy-saving activities, as well as events having net zero carbon footprints.
This brochure was produced in an environmentally responsible manner using soy ink, FSC-certied paper, and thread for binding instead of adhesives.
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Building a brighter future for humankind
The Living Ocean and Coast
CONTENTS
02 OVERVIEW World Expositions: for the p
04 THEME AND VISION The Living Ocean and Coast
06 CONCEPT The Ocean and Humanity in
08 EXPO SITE A blueprint for the green fu
10 YEOSU DECLARATION & PROJECT A call for global cooperatio
12 KOREA Enthusiasm for success
14 YEOSU The charming host of Expo 2
16 KOREA’S SOUTH COAST An abundance of natural an
18 EMBLEM AND MASCOTS Yeony and Suny welcome yo
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Key Facts
Theme The Living Ocean and Coast
Period May 12 - August 12, 2012 (93 days)
Venue Yeosu, Korea (covering 1.74 millionm2 with the exhibition site of 250,000m2)
Expected Participants More than 100 countries, international organizations and global corporations
Theme Development
The Living Ocean and Coast promotes the coexistence of the ocean and humankind through
preserving marine ecosystems, thus nurturing the Blue Economy*, the green growth of the ocean
*The term Blue Economy refers to the new economic system that can create an ecologically and economically sustainable future with
Exhibition Items
The exhibitions will feature creative, technological, and artistic interpretations of the interaction
between the ocean and humankind for the year 2050
OVERVIEW
World Expositions:for the progress of humanity
Expo 2012 Yeosu Korea:Opening the future for humankind
Oceans cover some 70 percent of the Earth's surface and are home to 90 percent of th
The sea is also the balancer of our ecosystems, producing 75 percent of the Earth's oxy
50 percent of the carbon dioxide in the atmosphere.Expo 2012 Yeosu Korea is dedicated to the planet's health and the well-being of hum
to nd the engine of future growth in the sea as well as paths for the preservation of
BIE
Following a series of highly successful exhibitions after London’s Crystal Palace Exhibition in 1851, it became necessary to create
an international organization responsible for supporting and regulating World Expos. To this end, the Bureau of International Exhibitions
(BIE: Bureau des International Expositions) was established in 1928. There are currently 156 member countries of the BIE.
For more than 150 years, International Expositions have contributed to improving the quality of human life
by showcasing innovations and inventions that have introduced new epochs; the steam engine, telephone,
automobile, Eiffel Tower, and TV all debuted at World Expos.The World Expo now shoulders the new mission of presenting ideas, stimulating creativity and encouraging
cooperation to tackle the universal challenges facing humanity.
Legacies of the World Expositions
TelephonePhiladelphia,1876
AutomobileAntwerp,1885
The Eiffel TowerParis,1889
Steam EngineLondon,1851
PhonographParis,1878
TelevisionNew York,1939
AirplaneSt.Louis,1904
Frozen MammothAichi,2005
•(c) Korea Tourism Organization
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Cutting-edge
maritime industries
and technologies
Creative marine
activities and
cooperation
of humankind
Preservation
and sustinable
development of
the ocean and coast
The LivingOcean and Coast
A Vision for Restoring Life to the Sea and Coast
Sea level rise, the loss of biodiversity, acidification and pollution are only a few dangers threatening our s
coasts. Restoring sustainable life to our marine environment is the responsibility of the entire global comm
A Vision for Green Growth
The sea is our green engine for future growth. Its abundant resources and potential provide us important
research into bio- and nanotechnology.
A Vision for Cooperation
The sea offers a new f rontier for global cooperation in order to realize harmonious coexistence
with the marine environment.
THEME AND VISION
The Living Ocean and Coast ;Conservation and Green Growth
The sea challenges us to make concerted efforts to reach harmony between marine ecosystems and human beings.
Expo 2012 Yeosu Korea will present a new vision to change “the sea in crisis” into “a sea of hope,”
with the theme The Living Ocean and Coast.
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CONCEPT
The Ocean and Humanity in 2050
Yeosu Expo will feature thought-provoking and innovative exhibitions and concepts focused on the
future interaction between the sea and humanity in the year 2050.
WIG Craft
Expo Digital Gallery
The Expo Digital Gallery is a 60
showcasing avant-garde marine
the-art information technology
cyber space.
Coastal Triangle
The Coastal Triangle is modeled
southern coast “Dadohae” or a
experiences of wetlands and th
Thematic Pavilion
The Thematic Pavilion is a landm
future of humanity coexisting w
Mobile Harbor Sea Farm
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Energy Park International PavilionsExpo Digital Gal lery Sky Tower Corporate Pavili ons Korean Pavilion Sub-theme Pavi lions Big-O Coastal Triangle The A quariumInternational Pavilions
The International Pavilions that will accom
participating countries are designed in the
coast archipelago. Using cutting-edge con
materials, the pavilions will also feature ro
eco-friendly ventilation systems.
Expo TownThe Expo Town will house local and foreig
a functioning eco-friendly city. After the E
a model “green home” residential area.
Energy Park
The Energy Park will feature various forms
provide clean energy to the Expo site.
Wireless TramThe wireless, hybrid low-floor tram is a for
transportation that will be operated withi
of transportation.
Korean Pavilion
The Korean Pavilion will be a zero-carbon
architecture and design. It will showcase
to which Korea's building industry is aspi
EXPO SITE
A blueprint for the green future
Yeosu Expo Pavilions are created with eco-friendly principles using energy-saving material,
designs and technologies.
In 2009, the United Nations Environment Programme
in adopting a Green Growth Vision as its key develop
members, Korea has allocated the highest percentag
environment-related areas.
Thematic Pavilion
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YEOSU DECLARATION & PROJECT
A call for global cooperation
Yeosu Expo, a global event highlighting the conservation and sustainable use of marine
ecosystems, calls on the global community to work together to address the challenges
facing our seas and coasts.
Yeosu Declaration
The Yeosu Declaration will be recognized as an international statement reminding all global citizens of th
The document is meant to initiate international cooperation to overcome the divide between developing
the universal challenge of the conservation and sustainable use of marine resources.
Yeosu Project
The Yeosu Project is a pilot program aimed at supporting the developing world’s efforts to deal with mari
training and research cooperation. With the support and participation of international community, the Yeo
enhancing international cooperative programs for the marine environment.
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... supported by the people
Nation-wide volunteer networks are being organized in support of Expo 2
enthusiastic participation of people from all walks of life.
... funded by the government
The Korean government and the National Assembly have organized suppo
addition to financing the Expo and building the infrastructure projects in
... assisted by neighboring regions
Six cities and provinces neighboring Yeosu have formed the Joint Preparat
the Expo projects. The council will also cooperate with Yeosu in the develo
transportation, accommodation, and tourism programs.
KOREA
The Korean peninsula has 2,413 kilometers of coastline and more than 3,000 islands.
Most of these are located on its south coast renowned for its beauty, richness of marine culture and tradition.
Thus, Yeosu is the ideal location for hosting a World Expo promoting the relationship between the sea and humanity.
Korea has successfully played host to world-wide events including the 1988 Summer Olympics,
the Daejeon International Exposition Korea 1993, and the 2002 FIFA World Cup.Expo 2012 Yeosu Korea will be yet another global event Korean people will present to the world.
Enthusiasm for success
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YEOSU
The word Yeosu literally means “Beautiful Water.” Yeosu is a port city on the southern coast of Korearenowned for its natural beauty and rich marine culture and traditions.
A mid-size city with a population of 300,000, Yeosu has great ambitions to become an environmentally
friendly sun-belt city and a home for marine industries, R & D centers and tourism by hosting Expo 2012.
The charming host of Expo 2012:
The Dream of Yeosu
•Baekdo •Geobukseon(turtle ship)
SEOUL3hours
MOKPO1hour 30minutes
YEOSU BUSAN2hours
Scenic Beauty
Visitors shouldn’t miss the pristine islands of Odongdo, Geomundo, and Baekdo. Yeosu is located in the c
Hallyeosudo Marine Park famed for its scenic beauty created by countless islands, islets and rocks.
History and Culture
Yeosu is located where the waters of Korea, China and Japan meet and has historically been a location o
neighboring nations. Today, it has evolved into a center of cooperation for these regional neighbors. The a
has a wealth of historical and cultural sites: dinosaur footsteps, prehistoric archaeological sites, and ancie
Industrial Hub
Yeosu is transforming itself into a center of marine industries and research centers. A chemical and steel i
the largest container ports in Asia, as well as a space center are located nearby.
SEOUL
MOKPO
INCHEON
IKSAN
SUN
CHEO
JEONJU
GWANG
JU
INCHEON
MUAN
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An abundance of natural and historic wonders
Yeosu and the surrounding region of Korea's southern coast
are lled with points of interest.
Islands studded against the background of emerald-green
water, excavation sites of dinosaur fossils, and the location
of the world's rst ironclad warship, the "turtle ship"
Geobukseon - the list is endless.
1
3
KOREA’S SOUTH COAST
4
1 Hyangiram, a hermitage facing the sun
2 Geomundo, a half-way to Jeju placed a
3 Jinnamgwan, the largest single-story w
4 Baekdo, the secret beauty consisted of
5 Odongdo, famous for its 194 indigeno
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EMBLEM AND MASCOTS
Yeony and Suny welcome you to Yeosu!
The Expo 2012 Yeosu Korea emblem symb
balance of all ecosystems. The outer circle
encompassing its species (red), oceans (b
and the dynamic waves of the seas (white
Emblem
Yeony and Suny, the ofcial mascots of the
inspired by plankton — the source of all m
and coastal life. Their deep blue bodies re
the resources of the deep sea.Yeony Suny
Mascots
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Yeosu will offer a dynamic and
to the world, striving towards a
Sado, where 7 islets mystically connect as one with the parting of the ocean
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