The Leader inEnterprise Cloud Storage
The Leader in Hybrid Cloud Storage in the Enterprise
• Microsoft BizSpark Partner of the Year 2011• Enabling Rapid Customer Deployment and Success with Azure
• Storage Magazine - Product of the Year 2010 - Silver• Silver Award Winner – Storage Systems
• Certified for Windows Server 2008 R2• First and Only Hybrid Cloud Storage Solution on the list
• Certified for VMware• First and Only Hybrid Cloud Storage Solution on the list
• Gartner Cool Vendor 2010• First and Only Cloud Storage Solution on the list
• Dow Jones/VentureWire Top 50 Startups to Watch” List• Only Cloud Storage Solution on the list
• Most Promising Cloud Provider• At UP Cloud Computing Conference 2010
• Best of Show – Interop Japan
Capaci
ty
Time
User data grows exponentially(50-60% annually)
However, most I/O happens to the “Working
Set” data
CapEx, OpEx Traditional Storage
CapEx, OpEx StorSimple
Cloud Storage
Local Storage
Clouds to Simplify Data Storage - Focus Applications and Workloads
CollaborationMicrosoft SharePoint
Lotus Notes
EmailMicrosoft Exchange
Lotus Notes
Shared DrivesCIFS, NFS
VirtualMachines
Microsoft, Vmware, XenServers and Desktop
Libraries & Archives
Media, CAD/CAM,Engineering
ContentManagement
EMC, MicrosoftIBM, Interwoven
VirtualizedApplicatio
ns
Auto-Cloud Tiering
Optimized, Deduplicated
Snapshots
Cloud Snapshots
Geo-EnabledCloud Clones
StorSimple Hybrid Cloud Storage
Appliance
Cloud as Secondary Data
Center
Cloud Storage + StorSimple
Primary Storage
Disk Based Backup Storage
Tape Infrastructure &
Management
Archival Storage
Replicated Storage for Disaster Recovery
Offsite Locations Geo-Resilience
Storage Today
VirtualizedApplicatio
ns
Evolution to Next Generation Simplified StorageSSD, Deduplication, Auto-Tiering, Cloud Storage
$$$$$ $
• iSCSI storage integrates transparently
• Features that reduce cost, simplify storage
• Performance with cloud elasticity and cost
• Enterprise-grade security for the cloud
• Simplified, optimized data protection
• Addressing app-specific issues
Working seton SSD
SAS localtier
Non-working set data, backup copies on
cloud storage
Application Servers
F:StorSimple iSCSI Volume
Speed of SSDElasticity of Cloud
LAN or WAN
StorSimple Hybrid Storage ApplianceEnterprise “Cloud Drive” for Windows and VMware Applications
Cloud Snapshots and Cloud Clones
Loca
lVolu
me
Vir
tual M
ach
ine D
ata
Volu
me
CloudBucket 2
CloudBucket 1
Clo
ud S
napsh
ot
Clo
ud C
lone
Snapsh
ot
Tier 2 - SAS
Tier 1 - SSDIncremental, De-duplicated, Compressed, Encrypted
StorSimple Snapshots and Disaster RecoveryCloud Data Protection, Disaster Recovery
Instant Snapshot
Cloud Snapshot
Cloud Clone
Recover toAny Location
Instant Backup Restore
Offsite Data Protection
StorSimple Incremental SnapshotsLocal Snapshot Performance with Cloud Data Protection
Application Consistent
95% Storage Reduction
<RTO/RPO>Retention
OptimizedScheduling
Microsoft and VMware OptimizedApplication Specific Optimization
File Shares & Archives
VMware Storage
SharePoint
Storage
ExchangeStorage
Application
Optimized Volumes
VSSApplication Consistenc
y
Cost Effective
Scale
ItemLevel
Recovery
One Box – One Management ConsoleSimplify Storage Management
10 MinuteInstall
Enterprise GradeManageabilitySimplify - One Console
IntuitiveDashboard
Integrated Diagnostics
Powerful Reporting
Live Archive Testing and Cloud based Disaster Recovery with Global Validation
NewYork
Cloud Volume
Cloud Snapshot
orCloud Clone
London
Tokyo
Remove the need for tape validationCloud-based disaster recovery with low cost utility
billing
Disaster
Virtual Appliance in Cloud
Cloud as the backup data-center for a disaster
StorSimple Hybrid Storage Appliances
• iSCSI Storage for Data Center & Regional Offices
– WSL – automated tiering with SSD, SAS– Primary storage deduplication– Optimized snapshots– 1Gbps and 10Gbps Options
• Enterprise Class– Dual Controller for High Availability– No Single Point of Failure– Non-Disruptive Software Upgrades– Certified by Microsoft & VMware
• Integrates seamlessly with the cloud
– Thin Provisioning / Capacity on Demand– Automated Tiering & Archival of Cold
Content– Off-site Cloud Snapshots– Fast Online Restores– Cloud Clones for Tape Replacement – Cloud as Secondary Data-Center for
Disaster Recovery– Enabling Cloud Bursting – Enabling application development,
staging & testing in the cloud– Geo-Replication for Big Content
Applications
ROI Driven Management Dashboard
Comparison: Traditional Storage vs StorSimple20-200 VMs & 10TB-100TB of DataTraditional Data Protection Architecture
Server
Primary Volume
Snapshot
Disk Array($40K-$100K;
double if replicated)
Media Server ($10K-$20K)
Disk Backup/ VTL($50-$150K;
double if replicated)
EncryptionAppliance
Physical Tape Infrastructure
($20-$60K)
Off-siteVault
Data Protection with StorSimple
Server
Primary Volume
Snapshot
Cloud Snapshotto nearby cloud storage service
region(snapshot replica)
Cloud Cloneto remote cloud
storage service region for DR
(truly-independentoff-site backup)
CloudStorage
Per Site: Cloud w StorSimpleCapex: $30K to $50KOpex w cloud: $15-$30K
Per Site: TraditionalCapex: $160K-$450KOpex: $25-$90K
StorSimple Provides Compelling ValueUse Case: 20-200 VMs & 10TB-100TB of data at regional/mid-sized data centers
Function Traditional Storage Products
Traditional Storage Cost
StorSimple
Primary & Archival Storage
Storage Array with associated software
$40,000 - $100,000
$30,000 - $50,000
Backup & Disaster Recovery
Backup Media Server & Software
$10,000 - $20,000
Disk arrays for backup data with de-duplications
$50,000 - $150,000
Tape Infrastructure $20,000 - $60,000
Dedicated storage system for DR
$40,000 - $100,000
Total Capex $160,000 - $450,000 $30,000 - $50,000
Support $25,000 - $90,000 per year
$4,500 - $10,000 per year
Additional Costs / Issues • Long backup windows
• Poor RPO/RTO• Storage silos &
over-provisioning• Management efforts
• Cloud Storage Costs ($200-$1500 per TB per year)
MedPlastIntegrated Storage Strategy for VMware
• Company– MedPlast Medical Devices– 5 Locations in USA
• Business Challenges– Exponential Data and Content Growth – Images, Video, office doc– Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery
• Technical Challenges– Existing Backups Targets becoming Full– Existing Backup Windows becoming too long– Backup and Tape Management– Cost of Storage at Scale – Shared File Drives, Videos– Offsite Data Protection and Disaster Recovery
• Solution– StorSimple 7010 Cloud Storage Appliance + Amazon S3– VMware Ready Storage– ERP, File hares SharePoint
• Benefits– Simple Ten Minute Installation – Accelerating Time to Cloud– Elastic storage – Provision capacity as needed– Dramatic Reduction in Storage Infrastructure Costs – Replace Data Domain– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up
administrator– Cloud Disaster Recovery
Leading Software CompanyTaking Storage vMotion to the Cloud
• Company– Leading Software Company
• Business Challenges– Exponential Growth of VMware Images– Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery5% Old VMware Images need to be Accessed again quickly
• Technical Challenges– Backup and Tape Management– Cost of Storage at Scale– Time to Access Archived VM’s
• Solution– StorSimple 7010 Cloud Storage Appliance + Windows Azure– VMware Ready Storage– Storage vMotion
• Benefits– Simple Ten Minute Installation – Accelerating Time to Cloud– Elastic storage – Provision capacity as needed– Rapidly Access Archived VM’s– Dramatic Reduction in Storage Infrastructure Costs – Replace Data Domain– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up
administrator– Cloud Disaster Recovery
Taking Storage vMotion to the Cloud
Global 1000 – Oil & GasLead to Azure Win in 6 weeks
• Customer was considering cloud for a new 40TB enterprise requirement• Customer heard about StorSimple during a Microsoft CTO Forum• Microsoft and StorSimple presented the solution to the customer• Customer asked to do a proof-of-concept (POC)• The POC lasted 2 weeks – the customer tested each component of the proposed
solution including configuration, performance and offsite backups• The customer chose Azure + StorSimple over traditional storage because:
– The customer was sold on the ROI savings - $500,000 versus $160,000 ($75,000 to StorSimple & $85000 to Microsoft) over 4 years
– The customer loved the fact that in addition to solving the primary data storage problem the solution was also able to offer a fully integrated cloud based backup and disaster recovery solution, all without having them change a single line of code or configuration parameter in their application.
• The successful PoC then resulted in one of the quickest deals with this Fortune 1000 account for the Microsoft account team
– The account team stated “StorSimple + Azure solution helped win the deal that would typically would have taken 6-months in just 6 weeks, and resulted in a win-win situation for everyone”
• The customer spends millions of dollars a year on storage and over time as more data comes to Azure revenues should grow exponentially.
• This first cloud storage deployment also build customer’s comfort with the Azure and opens up possibilities for them to leverage Azure storage for other applications as well as explore migrating applications to Azure.
StorSimple Confidential
Monterey Bay Aquarium
• Company– Monterey Bay Aquarium – 1.8 million visitors per year
• Business Challenges– Exponential Data and Content Growth – Images, Video, office doc– Storage Consolidation – Initiative to consolidate storage– Disaster Recovery – Servers hosted in wooden building data center– Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery
• Technical Challenges– Backup and Tape Management– Cost of Storage at Scale – Shared File Drives, Videos– Offsite Data Protection and Disaster Recovery
• Solution– StorSimple 7010 Cloud Storage Appliance + Windows Azure– Initial conversation to production deployment within 8 weeks
• Benefits– Simple Ten Minute Installation – Accelerating Time to Cloud– Elastic storage – Provision capacity as needed– Dramatic Reduction in Storage Infrastructure Costs – No new SAN Purchase– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up
administrator– Cloud Disaster Recovery
Rockford ConstructionFinalist for AIIM 2011 Best Practices Award & Storage Networking World 2011 Best Practices Award
• Company– Construction Operating over 43 States
• Business Challenges– Exponential Data and Content Growth – Office, CAD, Video– SharePoint Content Shared across Internal Design Team and Field– Compliance - Ten Year Archival/Retention Policy– Cost of Whole Storage Infrastructure – Primary, Data Protection,
Archival, Disaster Recovery• Technical Challenges
– SharePoint with Large Scale Rich Media - Internally and to Field Operations
– Cloud Security• Solution
– StorSimple Hybrid Cloud Storage Appliance + Windows Azure– SharePoint with StorSimple Database Optimizer for SharePoint
• Benefits– Ten Minute Installation – Accelerating Time to Cloud– Manage Data and Content Growth - Store all Content in SharePoint– End User Satisfaction – Simple High Performance at Scale– On-Line Archival - Automatic Tiering Offering Transparent Online
Archival– Cloud Security – Military Grade Encryption– Dramatic Reduction in Storage Infrastructure Costs – 90%Less, No
new SAN Purchase– Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up
DBA– Cloud Disaster Recovery
Success with Microsoft in the Cloud
The Leader in Enterprise Cloud StorageVs. Traditional Storage
• Cloud Business Model• Cloud Thin Provisioning• Automatic Tiering – SSD,
SAS and Cloud• Integrated Cloud-Based
Data Protection, DR• Portability of Volumes across
Locations with Instant Mount
• Single Integrated Appliance
Vs. Hybrid Cloud Storage• Enterprise Class Storage
– High-Availability– No Single Point of Failure– Non-Disruptive Software
Upgrades– Multi-Cloud Support
• Cloud Snapshots, Clones• Certification
– VMware, Windows• Application Specific
Optimizations• Application Consistent
Snapshots - VSS
Backup Slides
StorSimple ArchitectureSSD Performance, Deduplication and Auto-Tiering to Cloud
SSD Deduplicated
SASDeduplicatedCompressed
CloudDeduplicatedCompressedEncrypted
SSDLinear TierA B C A B D E
C D E
D E
E
The Clear Leader in Enterprise Cloud Storage
• In two years we have 37,000 plus startups in the program globally. About 1,000 plus a month are joining. About 10% of these companies are notable in the sense that they create buzz on the Web. They've received financing of some sort. In the last six months of the calendar year 2010, about 330 of the companies in our program raised almost $900 million in financing.
• BI: Can you name a couple of success stories?
• DL: At the top of the pyramid, we have a program called BizSpark One and these are companies where we do a little more custom engagement based on their potential and their use of our technology. StorSimple's on that list.
StorSimple is the Safe Bet in Enterprise Cloud Storage$31.5m in Funding, Accelerate Growth
• “History has shown first movers with great breakthrough products capture disproportionate value for their customers and investors - we believe StorSimple to be just such a company. StorSimple is a company we wanted to become a bigger a part of.”
• “It has an awesome team, a proven product, early market leadership and deep partner relationships with companies such as Microsoft, who recently selected StorSimple as a Partner of the Year.”
• Richard Fade, Partner at Ignition16 Years at Microsoft, SVP OEM Division, VP Desktop and Consumer Applications
Interop JapanGrand Prize for Best of Show in the Product Section
• The Judges Valued StorSimple for its:
– Product and Cloud Storage Implementation– Automatic Tiering Technology– Deduplication Technology– Data Protection and Disaster Recovery– Cloud Encryption Technology
• “The cloud and its application to data protection and disaster recovery are key issues for every Japanese enterprise today,” said Masanori Murakami Director of Macnica Networks Corp. Cloud Business Department. Integrating the cloud into on premise applications is now a simple, ten-minute process with StorSimple. This means every Japanese company and regional office has access to cost effective data protection and disaster recovery.
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