- 1. The Information Challenge National Childrens Centre and
Extended Schools Show 24 thJune 2008 Mark Cheverton Managing
Director, Opportunity Links
2. About Opportunity Links
- We believe that people should have access to quality
information to empower and support them in the choices they
make.
3.
- Whats the policy context?
4. Policy
- Childcare Act 2006, section 12;
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- The Government aims to ensure that all parents have access to
high quality, accurate and timely information high quality accurate
information can help parents support their children in achieving
all of the outcomes set out in Every Child Matters Section 12
guidance (2008)
5. Policy
- Section 507B, Education Act 1996
-
- The green paperYouth Mattersmade clear that taking part in
sports, constructive activities in clubs, groups or classes and
volunteering during the teenage years has a positive impact on
outcomes in later life Research into participation in positive
activities clearly indicates that alack of informationon activities
and facilitiesis a key reason behind non-participation amongst
young people. -Guidance on publicising positive activities
(2006)
6. Policy
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- Families are the bedrock of society and the place for nurturing
happy, capable and resilient children. In our consultation, parents
made it clear that they would like better and more flexible
information and support that reflects the lives they
lead[parents]want information, advice and support to beeasily
accessible and available when they need it.
7.
- So where do parents want to get their information?
8. Delivery Channels
- Local Authority Call Centres
- Self-service (websites / kiosks etc)
- Family Information Services
9. Challenges for multi-channel delivery
- National & Local Integration
10. Some models that work
11. New Technology
- Every Parent Matters (2007)
-
- We know that there is a vast store of information available for
parents, but its volume and fragmented nature can make it difficult
for parents to find what they need when they need it enabling
parents to access information when it is convenient to them.New
technology can help with this and we know that many parents across
the social classes use the internet.
12.
- Dont worry, use the Internet!
13. The Intergenerational Challenge
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- The Internet is a broadcast medium; a library to be mined for
information
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- Search is king, take-up is hard
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- The Internet is a social medium; information is
peer-to-peer
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- To be found, information must go to the users
14. A Glimpse of the Future
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- A web of pages; based on isolated information repositories
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- A web of information; an aggregate web of connected data
sources and services
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- Paraphrasing Tom Coates of Yahoo!
15. Summary
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- Independent policy initiatives
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- Numerous delivery channels
16. Summary
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- Leverage the Internet to deliver unified information across
delivery channels
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- Work with other public sector and third sector partners
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- Participate in national infrastructure such as Parent Know
How
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- Experiment with new technologies
17. Summary
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- Bring the information to the users
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- Let your users market it for you
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- Involve them in its production
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- Consider how user generated content might work for you
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- Be open with your information
18.
- http://www.opp-links.org.uk /
- http://www.flickr.com/photos/escapist/
- http://www.flickr.com/photos/hugovk/
- http://www.flickr.com/photos/monnot/
- http://www.flickr.com/photos/alykat/
- Presentation available at:
- http://www.slideshare.net/opportunitylinks/
- http://creativecommons.org/licenses/by-sa/2.0/uk/