The Impact of Social Media on People
Annmarie HanlonBA DipM MBA FCIM MIII MIoD
© Evonomie 2012
© Evonomie 2012
13% Buy via social media
82% use social media when buying
We are mobile
100M iPhones
sold since 2007
18.8 million of the UK mobile audience accessed social media via a mobile device in the 3 months to January 2012, an increase of 35.6% year on year
46% use social media daily
86% have used social media
What’s changed?
Friendships Shopping Networking
Getting helpMedicineSocial care
Travel Business Buying and sourcing
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