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The hybrids are coming!
@johnwhalen #userfocus
Brilliant ExperienceUser Research Strategy & Ideation User Experience
@johnwhalen #userfocusMobile Apps
Brilliant Experience
@johnwhalen #userfocus
1.The hybrids are coming!
2. How behavior is changing.
3. How your team should adapt.
Source: http://ow.ly/ektFj
31%of US mobile phoneowners also have a
tablet computer
More web connected devices than people
by the end of 2012
23%of adults get
news on at leasttwo devices
@johnwhalen #userfocus
Sources: http://ow.ly/ekMrR, http://ow.ly/ekMg3
Touch devices are proliferating
Hmm, what’s this?
@johnwhalen #userfocus
Touch Type
@johnwhalen #userfocus
Source: http://ow.ly/ekNxO
Should we build a hybrid?
@johnwhalen #userfocus
iPad Hybrid:Touch + Type
@johnwhalen #userfocus
ASUS Android Hybrid:Touch + Type
@johnwhalen #userfocus
Microsoft Surface Hybrid@johnwhalen #userfocus
12Ultrabook@johnwhalen #userfocus
40+ Ultrabooks by end in 2012!@johnwhalen #userfocus
1.The hybrids are coming!
2. How behavior is changing.
3. How your team should adapt.
Our study:
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
What we found:
@johnwhalen #userfocus
People use touch more than expected.
Source: http://intel.com @johnwhalen #userfocus
Interaction 1. Form field touched to select
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Interaction 2: Finger scrolling (right hand)
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Interaction 3: Finger select
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Interaction 4: “Thumbs Up”
@johnwhalen #userfocus
“There is something about the interaction of actually touching the screen and pressing a button that feels more engaging.” (Sonia, 26-United States)
@johnwhalen #userfocus
1.The hybrids are coming!
2. How behavior is changing.
3. How your team should adapt.
1. Place actions in easy to click locations
Source: lukew.com@johnwhalen #userfocus
35@johnwhalen #userfocus
36@johnwhalen #userfocus
2. Ensure targets are sufficiently large
37Source: lukew.com
@johnwhalen #userfocus
Touch target sizes
38
23 x 23px (6mm)
Source: lukew.com@johnwhalen #userfocus
@johnwhalen #userfocus
Reconsider your responsive designs
@johnwhalen #userfocus
41@johnwhalen #userfocus
3. Limit the number of clickable items down the right where people scroll
@johnwhalen #userfocus
3. Limit the number of clickable items down the right where people scroll
@johnwhalen #userfocus
4. Reconsider your responsive designs - account for touch on large screens
@johnwhalen #userfocus
In Summary
@johnwhalen #userfocus
1. The hybrids are coming!
2. How behavior is changing.
3. How your team should adapt.
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1. The hybrids are coming!@johnwhalen #userfocus
47@johnwhalen #userfocus
Finger form selecting
Finger scrolling
Touchselecting “Mr Thumbs”
2. Behavior is changing
48@johnwhalen #userfocus
1. Put actions in touch friendly locations
3. How your team should adapt:
49@johnwhalen #userfocus
2. Make sure your targets are large enough
How your team should adapt:
50@johnwhalen #userfocus
How your team should adapt:
3. Avoid links on right side of forms where people scroll
51@johnwhalen #userfocus
How your team should adapt:
4. Reconsider your responsive designs - account for touch on large screens
Brilliant Experience
@johnwhalen #userfocus
John Whalen
@johnwhalen
User Research Strategy User Experience
BrilliantExperience.com
Mobile
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