Download - The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

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Page 1: The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

www.belgotexcarpets.co.za. All rights reserved. Copyright 2012 © TNNG

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The healthiest floorcovering...in the world

NATURAL, SAFE, EFFECTIVE - WHY SILVER IS SUPERIORIn comparison to other antibacterial agents, silver has the advantage of being effective on a broad range of germs, even in small concentrations and over a long period of time. In fact, tests have shown that silver has a proven broad-spectrum antiseptic and germicidal effect, with the ability to sterilise over 650 types of bacteria and disease-causing organisms.

In addition, silver ions are totally non-toxic and hypoallergenic.

HEALTHIEST CARPET IN THE WORLDValidated and certified by a leading Swiss laboratory, tests to measure the antibacterial effectiveness of SilverCare™ were carried out according to international test methods by the Sanitized European laboratory. Sanitized is the leading worldwide producer of antimicrobial hygiene function and material protection for textiles and plastics.

For over 50 years this pioneering Swiss company has used the latest technology to develop individual antimicrobial hygiene solutions.

IMPROVING YOUR INDOOR AIR QUALITY AND FIGHTS ALLERGIESAlmost 30 % of the population today is affected by allergic rhinitis, as compared to 3.8 % in 1968. Today’s lifestyle is a major cause of this increase.

The appearance of new allergens (for example from exotic plants and fruits), spending long periods of time in non-aerated buildings, vehicle pollution, passive smoking, stress, vitamin deficiencies and obesity are all contributing factors.

Since we spend up to 70% of our time at home, improving indoor air quality in our home should be a priority for anyone concerned about allergies. A SilverCare™ carpet from Belgotex Carpets® has proven antibacterial properties and fights dust mites and odours, building on the proven dust-trapping properties of carpeting to greatly improve indoor air quality.

It’s the natural way to bring relief for allergy sufferers and protect small children and the elderly from respiratory problems.antibacterial properties and fights dust mites and odours, building on the proven dust-trapping properties of carpeting to greatly improve indoor air quality.

It’s the natural way to bring relief for allergy sufferers and protect small children and the elderly from respiratory problems.

MYTHS ABOUT CARPET AND ALLERGIESMyths about the link between carpet use and allergic reactions still abound. The fact is that carpets are the only type of floorcovering that prevent the release of dust, and therefore allergens, into the air.

The filtering effect of carpets acts to contain dust which would otherwise be inhaled and trapped in the respiratory system. We also know that the washing of hard floors with water contributes to a room’s humidity, which causes mould, and hence more allergens in the form of airborne spores.

Unlike other floorcoverings, a carpet can also improve the quality of life for people who are allergic to dust or dust mites; with other floorcoverings, even the slightest draught blows dust into the air!

WIN WITH SILVERCARE™

Belgotex® celebrates the launch of their new SilverCare™ range and a perfect opportunity to win!

By entering the exciting ‘Healthiest Floorcovering in the World’ competition, you will stand the chance to win from R78,000 worth of prizes, including one of eight iPad 3s and R20,000 worth of Belgotex® SilverCare™ carpets!

Click to view competition info >

SILVERCARE™ - IS THE DEATH OF THE DUSTMITEThe tests on SilverCare™ have proven that dust mites and unfed bacteria cannot grow on our carpets. The results showed a gradual decrease in the number of dust mites over time until they were completely eradicated. The number of dust mites on an untreated carpet almost doubled over the same period.

The Belgotex Carpets® SilverCare™ protection system is effective throughout the life of the carpet as long as the carpet is cleaned and maintained on a regular basis. If this is not done, an excess of dirt could interfere with the efficient functioning of the SilverCare™ system.

HARNESSING THE PROVEN ANTIBACTERIAL POWER OF SILVERSilver has been highly valued and used throughout history to purify and heal. Its anti-bacterial and anti-viral medicinal uses go back for centuries to the time when the Phoenicians used silver bottles to purify water and prevent spoiling. Hippocrates, the father of medicine claimed that silver had beneficial healing and anti-disease properties. By the early 1900s, silver gained regulatory approval as an antimicrobial agent. Even before the discovery of antibiotics, silver was commonly used to disinfect and eliminate germs, sailors even added silver coins to water and wine to preserve them.

What makes silver such a remarkable property is that the silver ion (Ag+) is bioactive and readily kills bacteria on contact.

Silver has been used as a water disinfecting agent in the drinking water supplies of the Russian Mir orbital station and the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety of their passengers.

WHAT IS SILVERCARE™

Belgotex® SilverCare™ is a long-lasting protection system, with a base of silver ions that penetrates deeply and envelops carpet fibres with a protective coat that lasts the lifetime of your carpet.

The system acts at the heart of the carpet fibres, permanently inhibiting bacteria, reducing odours in the carpet and eliminating dust mites by destroying their food source.

Tests by a recognised Swiss laboratory have proven the effectiveness of SilverCare™. It’s safe, natural and non-toxic – in fact the molecules used in SilverCare™ are even used in the cosmetic and body care industry.

View the SilverCare TV commercial here: (SD) (HD)

HOW DOES SILVERCARE™ WORKSilverCare™ is applied to the carpets during the manufacturing process, penetrating deeply into the carpet and coating the fibres with a long-lasting protective shield.

Once installed in your home, the humidity of the room causes the silver ions to be released very slowly to naturally fight against bacteria, dust mites and unpleasant odours throughout the life of the carpet.

SilverCare™ works by fighting bacteria and unpleasant odours that are linked to fermentation, decomposition caused by certain bacteria, and the activity of certain germs, like staphylococcus aureus and klebsiella pneumoniae. Silver ions may also help in reducing the longevity of dust mite allergens, tackling dust mites indirectly by cutting off their food supply.

Silver ions are highly active, penetrating bacterial membranes rapidly. They interact with the enzymes and other proteins in bacteria, causing cellular disruption and loss of stability. Silver ions also interact with the bacterial cell wall and bind to the bacteria’s DNA and RNA, preventing the bacteria from replicating.

Destruction of bacteria cell membrane

Silver ions

Inhibition of enzymesInhibits DNA and RNA replication

competition

healthiestfloorcovering

in the worldR78 000worth of PRIZES

WINVIEW OUR RANGE

competition

healthiestfloorcovering

in the world

Page 2: The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

www.belgotexcarpets.co.za. All rights reserved. Copyright 2012 © TNNG

HOME

FIND A RETAILER

VIEW OUR RANGE

WIN

FAQ’S

BROCHURE

VIEW VIDEO

Navigate

20 Chesterfield Road, Willowton, Pietermaritzburg, 3201

%: +27 (33) 897 7500Email: [email protected]: www.belgotexcarpets.co.za

Contact usConnect with us

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The healthiest floorcovering...in the world

NATURAL, SAFE, EFFECTIVE - WHY SILVER IS SUPERIORIn comparison to other antibacterial agents, silver has the advantage of being effective on a broad range of germs, even in small concentrations and over a long period of time. In fact, tests have shown that silver has a proven broad-spectrum antiseptic and germicidal effect, with the ability to sterilise over 650 types of bacteria and disease-causing organisms.

In addition, silver ions are totally non-toxic and hypoallergenic.

HEALTHIEST CARPET IN THE WORLDValidated and certified by a leading Swiss laboratory, tests to measure the antibacterial effectiveness of SilverCare™ were carried out according to international test methods by the Sanitized European laboratory. Sanitized is the leading worldwide producer of antimicrobial hygiene function and material protection for textiles and plastics.

For over 50 years this pioneering Swiss company has used the latest technology to develop individual antimicrobial hygiene solutions.

IMPROVING YOUR INDOOR AIR QUALITY AND FIGHTS ALLERGIESAlmost 30 % of the population today is affected by allergic rhinitis, as compared to 3.8 % in 1968. Today’s lifestyle is a major cause of this increase.

The appearance of new allergens (for example from exotic plants and fruits), spending long periods of time in non-aerated buildings, vehicle pollution, passive smoking, stress, vitamin deficiencies and obesity are all contributing factors.

Since we spend up to 70% of our time at home, improving indoor air quality in our home should be a priority for anyone concerned about allergies. A SilverCare™ carpet from Belgotex Carpets® has proven antibacterial properties and fights dust mites and odours, building on the proven dust-trapping properties of carpeting to greatly improve indoor air quality.

It’s the natural way to bring relief for allergy sufferers and protect small children and the elderly from respiratory problems.antibacterial properties and fights dust mites and odours, building on the proven dust-trapping properties of carpeting to greatly improve indoor air quality.

It’s the natural way to bring relief for allergy sufferers and protect small children and the elderly from respiratory problems.

MYTHS ABOUT CARPET AND ALLERGIESMyths about the link between carpet use and allergic reactions still abound. The fact is that carpets are the only type of floorcovering that prevent the release of dust, and therefore allergens, into the air.

The filtering effect of carpets acts to contain dust which would otherwise be inhaled and trapped in the respiratory system. We also know that the washing of hard floors with water contributes to a room’s humidity, which causes mould, and hence more allergens in the form of airborne spores.

Unlike other floorcoverings, a carpet can also improve the quality of life for people who are allergic to dust or dust mites; with other floorcoverings, even the slightest draught blows dust into the air!

WIN WITH SILVERCARE™

Belgotex® celebrates the launch of their new SilverCare™ range and a perfect opportunity to win!

By entering the exciting ‘Healthiest Floorcovering in the World’ competition, you will stand the chance to win from R78,000 worth of prizes, including one of eight iPad 3s and R20,000 worth of Belgotex® SilverCare™ carpets!

Click to view competition info >

SILVERCARE™ - IS THE DEATH OF THE DUSTMITEThe tests on SilverCare™ have proven that dust mites and unfed bacteria cannot grow on our carpets. The results showed a gradual decrease in the number of dust mites over time until they were completely eradicated. The number of dust mites on an untreated carpet almost doubled over the same period.

The Belgotex Carpets® SilverCare™ protection system is effective throughout the life of the carpet as long as the carpet is cleaned and maintained on a regular basis. If this is not done, an excess of dirt could interfere with the efficient functioning of the SilverCare™ system.

HARNESSING THE PROVEN ANTIBACTERIAL POWER OF SILVERSilver has been highly valued and used throughout history to purify and heal. Its anti-bacterial and anti-viral medicinal uses go back for centuries to the time when the Phoenicians used silver bottles to purify water and prevent spoiling. Hippocrates, the father of medicine claimed that silver had beneficial healing and anti-disease properties. By the early 1900s, silver gained regulatory approval as an antimicrobial agent. Even before the discovery of antibiotics, silver was commonly used to disinfect and eliminate germs, sailors even added silver coins to water and wine to preserve them.

What makes silver such a remarkable property is that the silver ion (Ag+) is bioactive and readily kills bacteria on contact.

Silver has been used as a water disinfecting agent in the drinking water supplies of the Russian Mir orbital station and the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety of their passengers.

WHAT IS SILVERCARE™

Belgotex® SilverCare™ is a long-lasting protection system, with a base of silver ions that penetrates deeply and envelops carpet fibres with a protective coat that lasts the lifetime of your carpet.

The system acts at the heart of the carpet fibres, permanently inhibiting bacteria, reducing odours in the carpet and eliminating dust mites by destroying their food source.

Tests by a recognised Swiss laboratory have proven the effectiveness of SilverCare™. It’s safe, natural and non-toxic – in fact the molecules used in SilverCare™ are even used in the cosmetic and body care industry.

View the SilverCare TV commercial here: (SD) (HD)

HOW DOES SILVERCARE™ WORKSilverCare™ is applied to the carpets during the manufacturing process, penetrating deeply into the carpet and coating the fibres with a long-lasting protective shield.

Once installed in your home, the humidity of the room causes the silver ions to be released very slowly to naturally fight against bacteria, dust mites and unpleasant odours throughout the life of the carpet.

SilverCare™ works by fighting bacteria and unpleasant odours that are linked to fermentation, decomposition caused by certain bacteria, and the activity of certain germs, like staphylococcus aureus and klebsiella pneumoniae. Silver ions may also help in reducing the longevity of dust mite allergens, tackling dust mites indirectly by cutting off their food supply.

Silver ions are highly active, penetrating bacterial membranes rapidly. They interact with the enzymes and other proteins in bacteria, causing cellular disruption and loss of stability. Silver ions also interact with the bacterial cell wall and bind to the bacteria’s DNA and RNA, preventing the bacteria from replicating.

Destruction of bacteria cell membrane

Silver ions

Inhibition of enzymesInhibits DNA and RNA replication

competition

healthiestfloorcovering

in the worldR78 000worth of PRIZES

WINFIND A RETAILER VIEW OUR RANGE VIEW OUR COMMERCIALHOME

competition

healthiestfloorcovering

in the world

Page 3: The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

VIEW OUR RANGE BY CARPETS

If you are looking for a specific type of carpet, whether it is based on texture, colour or style, the options are all here. Find your carpet now.

SilverCare™ is available across most Belgotex Carpets*

Click to view our range of carpets >

* except Colour Rib, Westminster and Timbavati Ultra.

VIEW OUR RANGE BY ROOM

View our range of Belgotex® Silvercare™ Carpets, the healthiest floorcovering in the world, suitable for any room. Find yours now.

Click to view or range by room >

NEXUS COMMERCIAL CARPETS

Nexus was created by South African carpeting leader Belgotex Floorcoverings, to service the unique needs of the commercial flooring market.

Nexus offers a range of flooring products designed to expand the floorcovering options available to architects, specifiers and designers. And, as the commercial flooring division of the largest manufacturing operation in the Southern Hemisphere, you can be sure we’ve got a product to suit your project.

SilverCare™ is available across most Nexus Carpets*

Click to view our commecial range of carpets >

* except Berberpoint 650, Berberpoint 920, Grimebuster Ultra, Hercules and Sportec Colour

We care about...what you care about

WINFIND A RETAILER VIEW OUR RANGEHOME

www.belgotexcarpets.co.za. All rights reserved. Copyright 2012 © TNNG

HOME

FIND A RETAILER

VIEW OUR RANGE

WIN

FAQ’S

BROCHURE

VIEW VIDEO

Navigate

20 Chesterfield Road, Willowton, Pietermaritzburg, 3201

%: +27 (33) 897 7500Email: [email protected]: www.belgotexcarpets.co.za

Contact usConnect with us

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competition

healthiestfloorcovering

in the world

Page 4: The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

STORE NAME

CUSTOMER NAME

EMAIL

CELL

RANGE PURCHASED

COLOUR

VALUE

DATE

What is the treatment applied to Belgotex Carpets?

WORK TEL

COMPETITION

Competition Dates: 01 August 2012 to 30 November 2012.

Winners to be announced January 2013.

Terms & Conditions apply.

www.silvercare.co.za

competition

healthiestfloorcovering

in the worldR78 000worth of PRIZES

WAYS TO ENTER

Enter by liking our Facebook page

Upload a photo of your cutest pet, funniest family portrait or adorable baby to our page.

Every two weeks, we’ll upload an album of the photos submitted to Facebook (see album dates below). Once uploaded, get your family and friends to find your photo in the respective Belgotex® SilverCare™ album, and vote for it by clicking “Like”.

ALBUM DATES

Round 1: Aug 1 - Aug 14 Belgotex® SilverCare™ - Cutest Pet

Round 2: Aug 15 - Aug 28 Belgotex® SilverCare™ - Funniest Family Portrait

Round 3: Aug 29 - Sep 12 Belgotex® SilverCare™ - Cutest Baby

Final round: Sep 13 - Sep 26 Belgotex® SilverCare™ - Win an iPad 3

The top 3 photos with the most “Likes” in each album will win CASH prizes!

1st Place: R1,000

2nd Place: R500

3rd Place: R500

At the end of the 3rd round, the top 3 photos from each album will be uploaded into a final album. Once again, fans will vote for their favourite photo by clicking “Like”. The photo with the most “Likes” at the end of the final round will win an iPad 3!

PLUS, one lucky entrant stands the chance of winning R10,000 worth of Belgotex® SilverCare™ Carpets in a random draw at the end of the competition. Don’t worry, you don’t need to be in the top 3 to win this amazing prize!

Answer 5 questions related to Belgotex® Silvercare™, then enter online using the competition entry form to take part in this competition, and you could win R10,000 worth of Belgotex® SilverCare™ Carpets or one of two iPad 3s.

PLUS, purchase any Belgotex Carpet at participating retailers and enter your receipt or invoice number in the space provided online or in-store to stand a chance of winning one of five iPad 3s!

Enter instore and complete the competition entry form with your receipt or invoice number at a participating retailer.

FACEBOOK1

ONLINE2

INSTORE3

WIN WITH SILVERCARE™Belgotex® wants to celebrate the launch of their new SilverCare™ range with you! This is a perfect opportunity to win your share of R78,000 worth of prizes and bring the healthiest floorcovering in the world into your home!

Want to free your family from allergies and bacteria? And start a new, healthier life as a bonus? Belgotex® has launched the healthiest floorcovering in the world, SilverCare™, which uses the natural antimicrobial protection of silver to fight against bacteria, dust mites and unpleasant odours throughout the life of the carpet.

Enter the Belgotex® SilverCare™ ‘Healthiest Floorcovering in the World’ competition and stand the chance to win from R78,000 worth of prizes, including one of eight iPad 3s and R20,000 worth of Belgotex® SilverCare™ carpets!

ENTER INSTORE NOW!

Belgotex... Carpets for life

WINVIEW OUR RANGEHOME WINFIND A RETAILER VIEW OUR RANGEHOME

www.belgotexcarpets.co.za. All rights reserved. Copyright 2012 © TNNG

HOME

FIND A RETAILER

VIEW OUR RANGE

WIN

FAQ’S

BROCHURE

VIEW VIDEO

Navigate

20 Chesterfield Road, Willowton, Pietermaritzburg, 3201

%: +27 (33) 897 7500Email: [email protected]: www.belgotexcarpets.co.za

Contact usConnect with us

Facebook

Twitter

competition

healthiestfloorcovering

in the world

FUNNIEST FAMILY PORTRAIT

competition

healthiestfloorcovering

in the world

29 AUGUST - 11 SEPTEMBER

Share your photo and you could win prizes

competition

healthiestfloorcoveringin the world

CUTEST PETS15 AUGUST - 28 AUGUST

Share your photo and you could win prizesCUTEST BABIES12 SEPTEMBER - 25 SEPTEMBER

competition

healthiest

floorcoveringin the world

Share your photo and you could win prizes

ENTER ON FACEBOOK!

Page 5: The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

Name

Receipt/Invoice number

Email

Surname

Contact number

Fill in your details to stand the chance to win R10,000 worth of Belgotex® Silvercare™ carpeting & 1 of 2 Belgotex Silvercare iPad 3s.

WHERE DID YOU PURCHASE YOUR BELGOTEX CARPETING?

Which leading carpet manufacturer recently launched the new SilverCare™ carpet range?

What other consumer product uses silver for its antibacterial and heal-ing properties?

What key property found in SilverCare™ fights odour-causing bacteria?

How does SilverCare™ inhibit dust mites in your home?

What causes the silver ions to be released?

ANSWER THESE 5 QUESTIONS AND WIN

Retailer List >

Answer 1 >

Answer 1 >

Answer 1 >

Answer 1 >

Answer 1 >

ENTRY FORM

SUBMIT

Belgotex Floorcoverings® may email me competition andproduct information.

I have read the terms & conditions

P

ENTER NOW AND STAND A CHANCE TO WIN WITH BELGOTEX® SILVERCARE™

Belgotex® want to celebrate the launch of their new SilverCare™ range with you!

Complete this entry form and you’ll stand a chance of winning R10,000 worth of Belgotex® Silvercare™ or one of two iPad 3s.

Also, include the receipt or invoice number of your Belgotex Carpets purchase to win one of five iPad 3s! If you have not purchased your product when filling out this entry, you can go back and update your details at any time during the competition at this update your details link.

Promotion valid until xx Month 2012

Belgotex... Carpets for life

WINVIEW OUR RANGEHOME WINFIND A RETAILER VIEW OUR RANGEHOME

www.belgotexcarpets.co.za. All rights reserved. Copyright 2012 © TNNG

HOME

FIND A RETAILER

VIEW OUR RANGE

WIN

FAQ’S

BROCHURE

VIEW VIDEO

Navigate

20 Chesterfield Road, Willowton, Pietermaritzburg, 3201

%: +27 (33) 897 7500Email: [email protected]: www.belgotexcarpets.co.za

Contact usConnect with us

Facebook

Twitter

competition

healthiestfloorcovering

in the world

Page 6: The healthiest floorcoveringin the world€¦ · the International Space Station. NASA uses silver to purify water on board its space shuttles and airlines use it to ensure the safety

THANK YOU FOR ENTERING THE SILVERCARE™ COMPETITIONThank you for entering the SilverCare™ competition. You now stand a chance of winning R10,000 worth of Belgotex® SilverCare™ carpets or one of two iPad 3s.

Remember, there are more ways to win...

Join our Facebook competition to stand the chance of winning cash prizes, an iPad 3 and an additional R10,000 worth of Belgotex® SilverCare™, or enter in-store and you could win one of five iPad 3s!

Don’t miss out on this perfect opportunity to start a new, healthier life by bringing the healthiest floorcovering in the world into your home. Good luck!

For full terms and conditions please refer to www.silvercare.co.za/terms

ENTER INSTORE NOW!

We care about...what you care about

WINVIEW OUR RANGEHOME WINFIND A RETAILER VIEW OUR RANGEHOME

www.belgotexcarpets.co.za. All rights reserved. Copyright 2012 © TNNG

HOME

FIND A RETAILER

VIEW OUR RANGE

WIN

FAQ’S

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20 Chesterfield Road, Willowton, Pietermaritzburg, 3201

%: +27 (33) 897 7500Email: [email protected]: www.belgotexcarpets.co.za

Contact usConnect with us

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competition

healthiestfloorcovering

in the world