The Health Benefits of Eating Pecans
Recent & Pending Activities Update
Russ Lemieux, NPSA Executive DirectorMarch 2003
• Founded 1943• 22 Sheller Members
31 Affiliate Members• Variety of member
programsincluding health benefits research and promotion of
pecans
• Foundation: Develop scientific database on the health benefits of pecans
• Promote health messages and nutritional attributes of pecans based on sound science
• Coordinated by committee of shellers and growers
Increase demand for pecans by educating a variety of
audiences about the nutritional value, health
benefits, inherent goodness and great taste of pecans.
Campaign Goal
Pecan PromotionCampaign Components
•Consumer Promotion
•Foodservice/Commercial Education
•Research Promotion
2002-3 NPSACampaign
• Further promote Loma Linda findings
• National Pecan Month• Commercial Outreach• Promote other
research
Maximize ROI
EXTEND THE STORY!
Fall 2002 VNR
Two Million Viewers
Los AngelesPhiladelphiaMilwaukee
San AntonioIndianapolis
etc.
“Mat” Release
70 Million Readers
800 Newspapers
UGA Study on Vitamin E
www.ilovepecans.org
UpdatedRegularly
• Press Releases• VNR• Nutrition News• Technical Information
”
www.ilovepecans.org2,600,000 “hits”
201,000 visitors
”
NationalPecan Month
National Consumer Survey
News “Hook” for
NPM= Results
Commercial Audience Ads
July & Fall 2003
85,000 Readers
Pending Pecan Studies
University of Georgia
Loma Linda
Texas A&M
University of Georgia
Plant Sterols in PecansConcentrated source cholesterol-lowering
substance
Loma Linda University
•Vitamin E (gamma tocopherol) from Pecans
•Other Antioxidants•Fat absorption
Texas A & M University Pecan Research Studies
• Pecans lower cholesterol & improve nutrient intake
• Pecans improve health of blood vessels
Pecan South Pecan South
Pecan Pecan GrowerGrower
Liaison withLiaison with state/regional state/regional
pecan organizationspecan organizations
Other NPSA Activities• Article on labeling of
unsaturated fat content in pecans
• Support of health claims petition
• Statement on genetically modified pecans
• Support of INC• Monitor pertinent research
Pecans as a Health Food
Have We Turned A Corner?
Yes, But …
People Have Short Memories!And “Share of Stomach” is a
Precious Commodity
The Next Non-Pecan Health Study is Just Months Away
Pecan Industry Must Protect and Grow Its Market
Reinforce Health Benefits of Pecans
Confirm More Health Benefits of Pecans
Required: Ongoing Pecan Industry Effort
$820,000 Contributed in 5 Years!
$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000$180,000$200,000
1998 1999 2000 2001 2002
Shellers
Growers
Others
NPSA Program
Individual GrowersGrower Associations
Shellers Brokers, Dealers, Suppliers
for your continued support of of the pecan industry’s
only national program!
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