The Gulf Coast’s Leading Lifestyle Magazine
A MAGAzine of The herALd-Tribune MediA Group
Style Magazine has been providing lifestyle news and features about upscale living in Southwest Florida for over 25 years. The focus of this loved publication is on fashion, home dining,
entertainment, shopping, art, travel and most importantly on the people and personalities who make the Gulf Coast such a wonderful place to live, work and play!
Style Magazine is designed to appeal to Sarasota and Manatee residents with impressive demographics and discriminating taste.
Style takes a unique position in dedicating a circulation strategy that targets a valuable, affluent subscriber through home delivery and direct mail into our best neighborhoods. In addition, Style is available at sponsored events throughout the year and select high traffic medical and business destinations. Positioning your business within the pages of Style will elevate your connection with
these coveted influencers.
Reader Profile: AffluentHousehold Income: $87K+ | Home Value: $275K+ | 21% Own Two or More Residences
97%paid copies!
Average monthly copies: 50,00097% paid home delivery
3% bulk
Style readers outperform the market
in affluence, shopping, traveling, giving, dining,
and participating in all the area has to offer!
Source: Scarborough Reader Survey, 2016
Style Readers are affluent.30% more likely to have a household income of $100k+28% more likely to own a home valued at $250k+68% more likely to own a luxury vehicle36% more likely to own a 2nd home or vacation property138% more likely to have a financial planner
… Give back to the community77% made a financial contribution in the past 12 months37% volunteered their time
… Love to shop80% shopped for clothing in the past 3 months Style readers spend 37% more than the average shopper
54% more likely to shop for jewelry Style readers spend 8% more than the average jewelry shopper
74% shopped for shoes in the past 3 months
… Support the arts174% more likely to support the Asolo Repertory Theatre125% more likely to visit the Ringling Museum181% more likely to see the Symphony and Opera125% more likely to attend the Van Wezel
Who is the Style reader?60% Women 40% Men
Source: Scarborough Reader Survey, 2016
Style Magazine footprint
Cortez Rd.
Center Rd.
Clark Rd.
Fruitville Rd.
Manatee Ave.
26th
St.
W.
Bene
va R
d.
771
777
72
70
780
72
301
70
41
41
275
Blackburn Pt. Rd.
301
Bee Ridge Rd.
Jaca
rand
a Bl
vd.
775
70
Tole
do
Blad
e Bl
vd.
Lock
woo
d R
idge
Venice Ave.Su
m
ter Blvd.
Tallevast Rd.
75
75
Laurel Rd.
75
41
41
41
64
41
64
75
75
776
776
776
University Pky.
17th St.
681
Bradenton
Englewood
Sarasota
Boca Grande
Rotonda
Manasota Key
El Jobean
NokomisCasey Key
Lido Key
Siesta Key
Longboat Key
St. Armands Key
Anna MariaIsland
Cape Haze
Palmetto
Laurel
Parrish
Lakewood Ranch
Osprey
Venice
North Port
SARASOTA COUNTY
CHARLOTTE COUNTY
MANATEE COUNTY
Gulf of Mexico
Advertising in Style Magazine is the perfect fit for our stores! It is a professional publication with the most current
and interesting content...and it puts us directly into the hands of a fashion conscious demographic”
- Samantha beebe Co-owner, InfluenCe Style
Style Magazine is distributed to home subscribers in the following zip codes:
Sarasota: 34228, 34229, 34231, 34232, 34233, 34235, 34236, 34238, 34239, 34240, 34241, 34242Manatee: 34201, 34202, 34209, 34211, 34212, 34217, 34219, 34243, 34251Venice: 34275, 34285, 34292, 34293Englewood: 33921, 33946, 33947North Port: 34286, 34288, 34289
Source: Herald-Tribune Circulation Department 2016
2017 editorial Themes* & publication dates Space DeaDline publication Date
JaNuary Thursday, Dec. 1, 2016 Sunday, Jan. 1, 2017 Healing Arts
FEbruary Thursday, Jan. 5, 2017 Sunday, Feb. 5, 2017 Home & Garden
March Thursday, Feb. 2, 2017 Sunday, Mar. 5, 2017 Waterways
aPril Thursday, Mar. 2, 2017 Sunday, Apr. 2, 2017 Annual Food & Wine
May Thursday, Apr. 6, 2017 Sunday, May 7, 2017 Mothers & Daughters
JuNE Thursday, May 4, 2017 Sunday, Jun. 4, 2017 Men’s
July Thursday, Jun. 1, 2017 Sunday, Jul. 2, 2017 Stay-cations
auguSt Thursday, Jul. 6, 2017 Sunday, Aug. 6, 2017 Annual Weddings
SEPtEMbEr Thursday, Aug. 3, 2017 Sunday, Sept. 3, 2017 Sporting Life
OctObEr Thursday, Aug. 24, 2017 Sunday, Oct. 1, 2017 Season Preview
NOVEMbEr Thursday, Oct. 5, 2017 Sunday, Nov. 5, 2017 Entertaining
DEcEMbEr Thursday, Nov. 2, 2017 Sunday, Dec. 3, 2017 Holiday Happenings
*Subject to change
Standard PositionsSize Open 3x 6x 12xDouble Truck $5,964 $5,200 $4,650 $3,699
Premium Full Page $3,845 $3,345 $2,975 $2,373
Full Page $3,230 $2,817 $2,513 $2,007
Half Page $1,779 $1,647 $1,397 $1,199
Quarter Page $1,032 $901 $804 $644
Eight Page $563 $491 $440 $357
Theme Pages (Home & Design, Shopping)
Size Open 3x 6x 12xQuarter Page $624 $612 $554 $453Eight Page $350 $334 $303 $250
Weddings in Style (January, April, August)
Size Open 3xHalf Page $1,140 $930 Quarter Page $612 $501 Eight Page $334 $275
Philanthropy in StyleSize For-Profit Non-ProfitDouble Truck $3,805 $2,915
Full Page $2,120 $1,635
Half Page $1,307 $1,022
Style rates*Effective: February 2017
*Rates are net and subject to change
For more information, contact your marketing consultant or
Julie Massaro at [email protected]
Production RequirementsStyle’s inside pages are printed on 50 lb. coated stock and stitched and trimmed with a quality 80 lb. high gloss cover.
Line Screen 133 line
Electronic PrepressOnly completed ads in an Acrobat PDF file format will be accepted electronically. All fonts must be embedded. Process color ads must be set up as CMYK.
Software applications are periodically updated. Current versions as of 1/1/15:
InDesign CS5.5 - ver. 7.5.3
Adobe Illustrator CS5 - ver. 15.1.0*
Adobe Photoshop CS5 - ver. 12.1
Adobe Acrobat - ver. 10.1.3
* Adobe Illustrator files should be saved in EPS format for output (including all photos and artwork with fonts embedded).
Full Page9.5" x 11.25" Bleed9" x 10.75" Trim size
Half Page Horizontal
8.25" x 4.85"
Half Page Vertical
4.05" x 9.85"
Eighth Page (Horz.)4.05" x 2.35"
Eighth Page (Vert.)1.95" x 4.85"
Quarter Page Vertical
4.05" x 4.85"
Ad Sizes
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