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GLOBAL MOBILE GAMES REVENUE
THE GLOBAL MOBILE GAMES LANDSCAPE
Tablet games revenue will grow 400% by 2016
With close to $6 BN, Asia Pacific is the biggest mobile games market worldwide
18.8%
47.6%
$13.9BN
$3.7BN$2.1BN$7.0BN
$8.5BN
2012 2013e 2016e
TABLETS
SMARTPHONES*
TOTAL
POWERED BY
$10.0BN$9.1BN
$12.2BN
$23.9BN
CAGR 2012-2016
27.3%TOTAL
MOBILE GAMES MONETIZATION WORLD MAP
TABLETS
SMARTPHONES
SELECTED INSIGHTS ACROSS THE REGIONS
65MPAYERS
AVERAGESPEND*
$3.8743MPAYERS
AVERAGESPEND*
$4.40129MPLAYERS
88MPLAYERS
27MPAYERS
AVERAGESPEND*
$1.27
29MPAYERS
AVERAGESPEND*
$1.15172MPAYERS
AVERAGESPEND*
$2.8632MPAYERS
AVERAGESPEND*
$0.67
NORTH AMERICAREVENUE 2013e
$3.0BN
38%YoY Growth
LATIN AMERICAREVENUE 2013e
$400M33%YoY Growth
YoY Growth 63%
WESTERN EUROPEREVENUE 2013e
$2.3BNEASTERN EUROPE
REVENUE 2013e
$420M
YoY Growth 39%
REVENUE 2013e
$260MMIDDLE EAST & AFRICA
YoY Growth 29%
ASIA PACIFICREVENUE 2013e
$5.9BN
YoY Growth 25%
* per month per paying mobile gamer
* includes feature phones
MOBILE GAMESMARKET SIZE
CPI LEVELSPER LOYAL GAMER
GROWTHPOTENTIAL
MONETIZATIONPOTENTIAL
GLOBAL APPEALSCORE FOR
MOBILE GAME PUBLISHERS
NORTHAMERICA
LATINAMERICA
WESTERNEUROPE
EASTERNEUROPE
MIDDLE EAST& AFRICA
ASIAPACIFIC
www.appli�.com www.newzoo.com
GEOGRAPHIC APPEAL MATRIX
POLANDRUSSIA
OTHERCOUNTRIES
OTHERCOUNTRIES
ARGENTINABRAZILMEXICO
AUSTRALIAS. KOREAJAPAN
$3.70 $1.71
iOS ANDROID
$1.39 $0.87$1.19 $0.76
$2.55 $1.46
iOS ANDROID
$2.33 $1.32
iOS ANDROID
$1.20 $0.83
iOS ANDROID
$1.89 $0.94
$1.11 $0.74
iOS ANDROID
$1.62 $1.12
iOS ANDROID
SOURCES
Global Mobile Games RevenueNewzoo Global Games Market Report 2013 (August 2013)
Mobile Gaming Monetization World MapNewzoo Consumer Research (April 2012, September 2012 & April 2013)Newzoo Global Games Market Report 2013 (August 2013)
Insights Across the Continents & Geographic Appeal MatrixAppLi� Data (H1 2013)Distimo Data (AppIQ, August 2013)Newzoo Consumer Research (April 2013)http://gs.statcounter.com (July 2013)
NUMBER ONE GROSSING GAME
iPhone iPadCOUNTRY Google Play
BRAZIL
MEXICO
ARGENTINA
46%
29%
25%
OTHER
ANDROIDiOS
MARKET SHARE OF MOBILEOPERATING SYSTEMS
WESTERN EUROPE
The same 3 countries make the top grossing markets across platforms
Jouons !
Lass uns spielen!
Game on!
TOP 3GROSSING COUNTRIES
FOR MOBILE GAMES
iPhone iPad Google PlayRANK
1
2
3
UK
GERMANYUK
GERMANY
UK
FRANCE
FRANCEFRANCEGERMANY
OTHER
ANDROIDiOS
41%49%
10%
MARKET SHARE OF MOBILEOPERATING SYSTEMS
NORTH AMERICAOver 90% of app store revenue in North America
comes from in-app purchases
OTHER
ANDROIDiOS
54%
37%
9%
92% 8%
90% 10%
IN APP PAIDREVENUES PER APP STORE
iPhone
iPad
MARKET SHARE OF MOBILEOPERATING SYSTEMS
COUNTRY iOS Android
$1.67 $1.52
$1.33 $1.02
$1.35 $0.83
CPI LEVELS FOR THE TOPGROSSING COUNTRIES
UAE
SAUDIARABIA
SOUTHAFRICA
MIDDLE EAST & AFRICAAcquiring a loyal gamer in the United Arab Emirates will cost you on average $1.67 on iOS and
$1.52 on Android
OTHER
ANDROID
iOS
12%
38%
50%
MARKET SHARE OF MOBILEOPERATING SYSTEMS
ASIA PACIFIC71% of paying mobile gamers in Japan are male
52% 48% 59% 41%
COUNTRY
GENDER SPLIT OF MOBILEPLAYERS AND PAYERS
PLAYERS PAYERS
54% 46% 71% 29%
57% 43% 60% 40%
58% 42% 65% 35%
JAPAN
CHINA
SOUTH KOREA
AUSTRALIA
iOS
OTHER
ANDROID
7%
46%47%
MARKET SHARE OF MOBILEOPERATING SYSTEMS
EASTERN EUROPE56% of Polish mobile gamers play on a smartphone
SHARE OF POLISH MOBILEGAMERS PLAYING ON
FEATURE PHONES,SMARTPHONES AND TABLETS
56%
42%
19%
ShareMobile device
Smartphone
Tablet
Feature phone
OTHER
ANDROID
iOS 21%
29%50%
MARKET SHARE OF MOBILEOPERATING SYSTEMS
OTHERCOUNTRIES
The same 2 mobile games make the top grossing charts across all platforms in the top 3 grossing countries
LATIN AMERICA
CPIs are averaged across country
groups/continents
Based on estimated mobile games
revenue in 2013
Based on mobile games revenue
CAGR 2012-2016
Based on share of payers and average
spend per payer
146MPLAYERS
84MPLAYERS
105MPLAYERS
412MPLAYERS
POWERED BY