The Essence of Designfor startups
— J Arun, Designer at SlideShare
PhotoshopWeb Standards
Colour Theory
Ty p o g ra p hyCSS
Layouts
PhotoshopWeb Standards
Colour Theory
Ty p o g ra p hyCSS
Layouts
What this is not about
SimplifyWhitespace
Colours
R e a d a b i l i t yFonts
Balance
Everybody has an opinion on design
“Creating order out of chaos” –Alexander White
Design is not decoration
“Do you want the people visiting this site to notice it?”
Tell a story or generate some sort of action. But if the user notices the site, not the story, you've lost.
Think like a designer?
Think like a user
Two questions to ask...
Better experience?
Better communication?
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Needless to say
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Communicating in tangible ways
Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river).
Running the NumbersAn American Self-Portrait
— Chris Jordan
The number of dollars spent every hour by the US government on the war in Iraq (125,000 one-hundred dollar bills, that is, $12.5 million).
Running the NumbersAn American Self-Portrait
— Chris Jordan
Form vs Function?
Form AND Function
Shout outsPankaj JainNikhil RiteshGurudatta BhobeStartup Saturday Team
Presentation slidesslideshare.com/simplyarun
Elsewheretwitter.com/simplyarunsimplyarun.deviantart.comsimplyarun.com
Photo Credits, Attributionhttp://www.flickr.com/photos/seven13avenue/2080281038/Seth Godin: http://sethgodin.typepad.comhttp://www.craigslist.comhttp://www.slideshare.comhttp://news.google.comhttp://video.google.comhttp://www.basecamphq.comhttp://www.vimeo.comChris Jordan: http://www.chrisjordan.comTube map: http://www.tfl.gov.ukhttp://www.flickr.comhttp://www.google.com/holidaylogos.htmlhttp://www.wordpress.orghttp://www.flickr.com/photos/declanjewell/3040249233/http://www.istockphoto.comhttp://www.flickr.com/photos/zest-pk/923931403/