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The Do’s & Don’ts of Social Media Stop wasting time and start
making your delegates happy online!
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: [email protected]
online networking
definition
Definition Social Media Any communication technology which enables many-to-many
1. Flickr for photos
2. Youtube for videos
3. Slideshare for presentations & docs
4. Twitter for (un-)known contacts
5. Linkedin for real contacts (!)
1. Instagram for photos
2. Youtube for videos
3. Slideshare for presentations & docs
4. Twitter for (un-)known contacts
5. Linkedin for real contacts (!)
1. Facebook for photos
2. Facebook for videos
3. Facebook for presentations & docs
4. Facebook for (un-)known contacts
5. Facebook for real contacts (?)
1. Google+ for photos?
2. Google+ for videos?
3. Google+ for presentations & docs?
4. Google+ for (un-)known contacts?
5. Google+ for real contacts?
you
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
why
Yes, your members are there …
of online adults use Social Media regularly
why
2005
2013
how
What is the purpose of your association?
#exercise
1. Networking 2. Professional education 3. Research & knowledge sharing 4. (Political) advocay 5. Combine buying power 6. Licensing & quality control
For example:
What activities support the purpose of your association?
#exercise
What activities can you support or virtualize with online communication?
Registration: Social Login
Program Design: LinkedIn Group
Program Design: LinkedIn Group
Customer service: Twitter Crew
Share knowledge: C.O.P.E. News Create Once, Publish Everywhere
content
Learn Love Laugh Location
content Flipped Classroom!
Learn Love Laugh Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Learn Love Laugh Location
momentum
How to achieve a critical mass for online networks?
engagement
“Het online ontsluiten van bijeenkomst leidt
tot minder deelnemers”
Why stay local, when you go global?
Mieke van Loenen Director of events, ICCA
“In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”
Compare the numbers ICCA RSMP live
• 152 delegates • 37 countries • 80 in session
#ICCABidding online • 604 viewers • 75 countries • 171 users on chat • 521 messages • 42.210 reach via Twitter • 12 high quality videos
#reflection apply to your own situation
Before we go …
I am going to …
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: [email protected]
