@nabayanroy #agilia17The Curse of MVP: Long Live MLP
The Curse of Minimum Viable Product
Long Live Minimum Lovable Product
Nabayan Roy
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
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MVP and the Disconnect
The Shift: MVP to MLP
Characteristics and Elements of
MLP?Defining Lovable
The Next Frontier:
Total Product Experience
The next 45 minutes…
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
The Devil is in the Detail
MVP is NOT like this
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The Disconnect
Product or Process
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
The Iron Triangle and MVP
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Cheap and Fast,But Not Good?
Data as per Skytrax Rating
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Fast and Good,But Not Cheap! @nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Cheap and Good,But Not Fast?
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
The Curse
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Flip the Thinking@nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Good Experiences Remarkable ExperiencesFrom To
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Opposite of Remarkable?
© Purple Cow by Seth Godin
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MLPThe Genesis
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Feasible
Usable
Valuable
Delightful
Feasible
Usable
Valuable
Delightful
MVPFrom MLPTo
The Big Difference@nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #LavaCon@nabayanroy
Paths to Emotion – A Model
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Why Being Lovable Matters
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And Customers Who Love Your Products…
Buy/Subscribe/Renew Brand Ambassadors Refer to Their Network
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Usable
Delightful
Remarkable
Community
Key Elements of a Lovable Feature/Product
@nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
What is Lovable?Defining
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Step 1
define
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Your problem statement mustbe: contextual, to the point,
and outcome-driven.
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Techniques to Help You Define
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LookingMethods for Observing Human Experience
UnderstandingMethods for Analyzing Challenges & Opportunities
MakingMethods for Environing Future Possibilities
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Problem Framing Technique
Challenges your assumptions
Helps you see different perspectives
Provides a direction for problem solving
Statement Starters
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Step 2
prioritize
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Focusing on Customer’s Needs
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
External & Quantitative Technique
Kano Model
Help us determine our customers’ satisfaction/delight with product features
Defines four categories of features: must-be, performance, delighters, and indifferent
Helps to determine customers perception towards a feature using a Kano questionnaire
@nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Participatory Research Technique
Reveals what people value
Shows how people deliberate
Uncovers latent and unmet needs
Buy a Feature
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Step 3
design for emotion
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Anthropomorphism and Product Design
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Emotional design makes customers feel awesome
@nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
How to measure love?
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@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
social
loyalty
survey
forums
onboarding
Total Product Experience (TPX)
@nabayanroy #agilia17The Curse of MVP: Long Live MLP
@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP
Parting Thoughts
.
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References and Credits
• Don’t Make Me Think by Steve Krug
• Purple Cow by Seth Godin
• Built To Love – Creating Products That Captivate Customers by P. Boatwright and J. Cagan
• Hooked – How to Built Habit-Forming Products by Nir Eyal
• Inspired – How to Create Products Customers Love by Marty Cagan
• LUMA Institute
@nabayanroy #agilia17The Curse of MVP: Long Live MLP
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