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China:A market YOU can’t afford to overlook…
Ask Yourself “Why China? Why Now?”
{ Best Selling Books Rights Agency Presents }www.BestSellingBooksRightsAgency.com
Webinar Details:Date: 08/06/2013Start Time: 2:00 pm (EST)End Time: 3:00 pm (EST)*Live optional Q&A to be held after show.
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency
www.BestSellingBooksRightsAgency
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 2
Who We Are & Why Are We Qualified to Talk About China?
Kait Neese
Director Best Selling Books Rights Agencywww.BestSellingBooksRightsAgency.com
Contact Information:@KaitNeese
Patrick Morgan
Campaign Manager/PublicistAuthor Marketing Ideaswww.AuthorMarketingIdeas.com
Contact Information: @Patrick_AMI
Speaker: Host:
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 3
Agenda We Will Cover:
Why China?
Understanding China’s Publishing Channels
Entry Options for Authors and Publishers
Digital Marketing Strategies
China: 4 Opportunities for Authors and Publishers
China: What’s Allowed & What Isn’t
China: Market Trends
China: Enhance Your Odds
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 4
Why China? Why Now?
Size
Focus on English Content
Past first mover advantage stage but market still not yet saturated
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 5
Understanding China’s Publishing Channels:
B2C
B2B
B2G
3 Main Categories:
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 6
Entry Options for Authors & Publishers:
Book Fairs -Beijing International Book Fair (Aug/Sep)-Children’s Copyright Book Fair (Nov)
Agents & Distribution Providers
Direct (Publishers Only)
Where to Start?
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 7
Digital Marketing Strategies
Meta-Data- Optimized - English/Chinese
Social Media Marketing-USA-China
“Search-ability” & “Discoverability”- Be Online Everywhere
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 8
China: Opportunity #1Do: Get Online
China is hungry for ALL content – AS IS
Get your book listed on all major e-commerce sites
But first you must get your book approved for import by properly licensed agencies
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 9
China: Opportunity #2Get Translated
Traditional Rights Deal (Translations)- Follows Traditional Publishing Model- Give up your copyrights- Buying Publisher handles all costs
Follow the self-publishing model- Find a US/Western Translation Agency- Cover all costs yourself- Self Publish on a reputable self-publishing platform that also provides international distribution options for Chinese content
At a minimum TRANSLATE your meta-data
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 10
China: Opportunity #3English Re-Print Rights
Provides fulfillment for physical/wholesale orders placed by Chinese bookstores
Chinese (Buying) Publisher acquires copyrights for that title in territory and assumes all production, design and distribution costs
Use “deal” as marketing leverage for your efforts in your local market.- Trend Alert: Globalization of Self-Publishing
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 11
China: Opportunity #4Also Consider Asia & Surrounding Markets
Look at the rest of Asia as the “Gateway into China”
Having a presence in other Asian markets helps your odds in China for attracting interest- Shows Potential- Reduced Risks
Look For:- E-Commerce Platforms- Translation Deals- Institutions & Libraries
Other Markets to Consider:- Japan (*Most open to Self-Publishing)
- Taiwan- Honk Kong- Malaysia- South Korea- Macau- Singapore
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 12
China: What’s Allowed & What Isn’t
China Do Not Import List- Keywords- Example: Political Criticism of China - Example: Virgin
The Great Firewall
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 13
China:Trends to Keep in Mind
Growing Digital Market
Localization - Google is not China’s friend- Understanding their culture- Doing your research
Genres- Children’s- Business- Self Help- Historical Non-Fiction- STM (*Science Techinical Medical)
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 14
China: Enhance Your Odds
Meta-Data- Optimized- Chinese/English
Quality Reviews- 0 Reviews = Kiss of Death- Even for newly released titles
Be “Just Like” a bestseller (even if you aren’t) that the Chinese can associate with to get a frame of mind
Visit a book fair: BIBF & CCBF
Awards (*Including runner ups)
Have a Digital Footprint
Then use your Digital Footprint on social networks both in the US and in China- Ex. Author Video Trailers- YOUTUBE = YOUKU- YouTube has been blocked in China for nearly two years.
China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 15
Let’s Discuss Your China Strategy…
LIVE Q&A up next (3:00 – 3:30 pm EST)
On Demand Version – Will Email Shortly
THANKS FOR ATTENDING!!!
If you would like to discuss your “get into China” plan feel free to get in touch with our Speaker, Ms. Kait Neese after the show:
Kait NeeseEmail: [email protected]: @KaitNeese
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