The Changing Media Landscape
1. The Ability to Change
“Change is the law of life. And those who look only to the past and present are certain to miss the future”
“There is nothing wrong with change, if it is in the right direction”
“In three years, every product my company makes will be obsolete. The only question is whether we’ll make them obsolete
or somebody else will”
John F. Kennedy
Winston Churchill
Bill Gates
Today’s Media Challenges An Opt-Out World
Internet Use Trend
As of January 2014, 87% of American adults use the internet, up from 14% in 1995.
Source: Pew Research Center, January 2014
our perception of watching television. . . . . .the reality of watching television.
our perception of dinner with friends. . . . . .the reality of dinner with friends.
Mobile Online Penetration
Source: Pew Research Center, January 2014
• 90% of American adults have a cell phone
• 58% of American adults have a Smartphone
• 32% of American adults own an e-reader
• 42% of American adults own a tablet computer
Mobile Penetration
Source: Mediamark Research, 2014 (Estimate); comScore State of the Mobile Market, April, 2014.
“That’s where the money is”
2. It’s All About Audience
Question – Why do you rob banks?
Mission Statement
“In a time of rapidly evolving digital interactivity, the Daily Herald remains the primary source for local news, information
and advertising in Utah Valley.”
Utah Valley Focus
• Watchdog Journalism • Community Journalism
Daily Herald News Focus
"Our liberty cannot be guarded but by the freedom of the press, nor that be limited without danger of losing it."
Thomas Jefferson - 1786
The Daily Herald & heraldextra.com is the #1 source for Utah Valley news, information and advertising
MONTHLY PAGEVIEWS:
MONTHLY UNIQUE VISITORS:
August 2015 3,678,603
MONTHLY VISITS: August 2015 1,171,427
August 2015 629,742
PRINT AUDIENCE Daily Readership 42,500 Sunday Readership 99,000
More Than Just a Newspaper
• Print • Online • News Apps • Social Media • Magazines • Website Designs • Mobile-Ready
• Audience Extension • SEO • Repetition Management • Washington Post • LDS Church News &
Deseret News National Edition
1. Mobile-optimization is more important than ever. 2. Content Marketing. 3. Hyper Segmentation and Micro Targeting. 4. New and Changing Technology.
3. Media & Marketing Trends
Thank You
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