The Changing Face of Consumer Expectations.
Keith PardyWFA,
Mumbai
Values Passions Desires
Ethics
OrganicsSustainability
Green concerns
Food
Health
The end of demographics
Consumers connectCorporations broadcast
Is there any problem that 3 billion people
can’t solve?
Brands as beliefs
The 7th Mass Media
KEYSWALLETPHONE
Remember:
Timely - Relevant & Contextual
Social Marketing Intelligence
The Black Gold of the 21st Century
Organizational structures
Social Marketing Intelligence
Thank you !Thank you !