1. The Case for a Chief Content Officer By Alan J. Porter
2. WHAT DOES YOUR COMPANY DO?
3. CREATES SOMETHING A PRODUCT OR SERVICE R&D 1.
4. 2. Tells people about it - Marketing
5. 3. Gets people to buy it - Sales
6. 4. Collects the money for it - Finance
7. Creates Content - ??? 5.
8.
9. 1. Identify 2. Organize 3. Manage 4. Leverage 4 STEPS TO
LEVERAGE YOUR CONTENT AS A STRATEGIC ASSET
10. STEP 1. IDENTIFY AUDIT, AUDIENCE, LANGUAGE
11. Content Audit - What content do you produce now, where do
you keep it, how do you use it, is it necessary, and what does it
cost to produce? STEP 1. IDENTIFY
12. Who is the audience, today, and in the future? STEP 1.
IDENTIFY
13. What about the language you use - is it costing you money,
stalling projects, or even making you legally liable? STEP 1.
IDENTIFY
14. STEP 2. ORGANIZE SILOS, CONSITENCY, PAIN
15. Content development silos - gain through collaboration. 2.
Organize
16. Consistency saves you money. 2. Organize Clarity Honesty -
Finadabilty
21. It's about answers not the documentation. 3. Manage
22. Your customers will add value to your content 3.
Manage
23. Technology comes last. 3. Manage
24. STEP 4. LEVERAGE
25. STEP 4. LEVERAGE REVENUE, PR, COSTS, STRATEGY
26. Your content can be a revenue source. 4. Leverage
27. Good content wins customers 4. Leverage
28. Good content reduces costs. 4. Leverage
29. Develop a Content Strategy. 4. Leverage
30. Why you need a CCO.
31. WIKI: Grow Your Own For Fun And Profit. Published Oct, 14
th , 2010 Available on B&N.com; Amazon.com COMING IN 2011 The
Content Pool How to leverage your companys biggest hidden asset.
Alan J. Porter [email_address] / TheContentPool.com / @alanjporter
& @4jsgroup