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theBIZAshcroft International Business School Magazine|issue 3

Tiger Tourism and Conservation Strategies | page 4

www.anglia.ac.uk/aibs

Deans UpdateWelcome to the 3rd edition of our faculty magazine and aparticularly warm welcome to new colleagues and studentswho are joining us this Semester. We sincerely hope you enjoybeing part of the Ashcroft International Business School atwhat I believe is a particularly exciting although challengingtime in the UK university sector.

We have more than doubled in size as a faculty in terms oflearning activity and student numbers over the last 4 years.There has been a significant expansion of internationalstudents on our campuses and also with our collaborativepartners in the UK and overseas. We now have nearly 11,000students studying on our programmes on and off-campusmaking us the largest faculty in our University.

A great deal of hard work is going on by our staff and studentsand this is represented in this edition by the many interestinggood news stories. In light of the last NSS scores great effortsare being made to improve and enhance the studentexperience and whilst everything is not exactly where we needit to be but we are committed to being the best we can. We willbe listening and acting on all forms of student feedback soplease continue to let us have your views.

Recently our University has attracted over £12 million worth ofadditional funding from the Higher Education Funding Councilfor England (HEFCE) to support additional student places andinvestment projects. As a result of this funding we have beenable to provide opportunities for more students to achieve theirpotential both at times and locations that suit their particularneeds. This is very good news for all of us.

I hope you find this issue an interesting read. Please do keepthe good news stories coming to Christine Durrant and herteam as we need to recognise and celebrate our successes.We would particularly like more content from both UK andoverseas students so do contact them if you have somethingyou feel would be of interest to your fellow students.

Professor Keith W DickinsonInterim Pro Vice Chancellor & Dean

Editorial

Welcome to ‘The Biz’ the Ashcroft International BusinessSchool’s staff and student magazine aimed at keeping youabreast of developments and opportunities in our Faculty.We hope you enjoy reading it.

The magazine is produced four times a year and distributedvia issuu.com. Alternatively you can access copies of this andprevious issues on our website: www.anglia.ac.uk/aibs

Contact us:

Thank you to those of you who have submitted articles forthis issue, please keep the good news stories coming. If youwould like to offer us your news or ideas to us please contactchristine.durrant@anglia.ac.uk. We look forward to hearingfrom you. Topics of interest could include those related to:

o Good news storieso Personal and academic achievementso Eventso Researcho International visitso Diary dates, etc.…… or anything else you think may be of interest to yourfellow students and/or colleagues.

We would also welcome your feedback on the magazine,particularly on ways of improving it.

ContentsNEWS1 Wall graphics – Michael A Ashcroft Building2 Customer Service Excellence

ALUMNI NEWS3 Boxing Clever – Alumni lands dream job4 Alumni co-authors book – ‘Racing Towards Excellence’

STUDENT NEWS5 CMI Greenwood Memorial Prize6 MA Global Communication – First cohort graduate7 MBA Residential/Paris Conference8 Reminders from Student Advisers17 Know you’re going to be absent?

EVENTS9 AIBS academics support VIth formers’ business challenge

RESEARCH10 Tiger Tourism and Conservation Strategies11 Business Forum in Brussels

INNOVATION12 Students benefit from expansion of i-Teams Scheme13 Spring 2010 Ventures Academy – Where ideas come to life

BUSINESS ENGAGEMENT14 Business School students advise Virgin Money15 AIBS develops a BA (Hons) Sales degree with Harrods16 UPS delivers work-based leadership degree programme

SUCCESS STORIES4 New book: ‘Misleadership – Prevalence, Causes and

Consequences11 Forthcoming publications on practical management

strategies17 A penny for your thoughts – Re-discovering value

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Wall Graphics

Michael A Ashcroft Building,Chelmsford

The Project

Many of you either based in or visiting the Chelmsford campuswill have noticed the wall graphics appearing throughout theMichael A Ashcroft Building (MAB). Installations in three areasare now complete with larger and more complex designs for theAuditorium and the Corporate Suite now nearing completion.

The overarching aim of the project is to communicate with allAnglia Ruskin students, and our various stakeholders, whatit’s like to be involved with our University. We also hope thatthrough the use of appropriate images and typography we willinspire and motivate students throughout their studies and intheir future careers.

The Installations

Michael A Ashcroft Gateway – whilst the graphic in this areawas designed to ‘signpost’ our Faculty and communicate ourkey marketing messages we also wanted to demonstrate ourinternational presence and what it means to be a student here.Photo shoots were arranged in order to capture dynamic andinteresting images of our own students, the campus and theChelmsford area in general. Typography was incorporated intothe design and includes inspirational quotes, references tostudent opportunities, current initiatives and our research.

MAB117 – We wanted to create an inspirational learningspace in this small lecture theatre on the first floor of MAB.The focus was on success through personal development anddeveloping confident futures in what is now a global businessworld. Students from the different faculties were representedin this installation. The design has been carried through to thebulkhead and typography in opaque form is featured on thewindows.

1st Floor Corridor – This graphic represents our Institute forInternational Management Practice: Caribbean and creativelydisplays the doctoral research projects of ten DBA studentsat the School of Accountancy and Management (SAM) inTrinidad. It was designed to highlight and display the dynamicand integrative way we are conducting these challenginginternational research assignments and contains referencesto the partnership as well as cultural, local flora/fauna andcommercial imagery.

Auditorium – In this multi-use space we have sought torepresent the student journey starting with their personaldevelopment and understanding of self, effective teamworkand then finally to organisational transformation and practice.The overall design will be featured on three of the four wallsand will be relevant to all users of the Auditorium. Referencesare also made to sustainability, business success and failure.Designs are in progress to represent our University’s successfulAlumni and Honoraries in the access tunnels to this area.

Corporate Suite – The graphics at the two ends of thisdividable area embody our faculty’s engagement with business,partnerships with other academic institutions, leading innovationsin practice based management education and research designedto meet current organisational needs.

We have also obtained permissions for the use of the logos ofcompanies our faculty has done business with. These will beproduced in an opaque form and displayed on the windowsof the access corridor.

It was important that each of the designs, whilst focusing ondifferent messages, would offer continuity in terms of style andoverall look. The use of different colours in each of the designshas helped to differentiate the areas.

Technical aspects of the wall graphics

The wallpaper is large format, digital printing, a similar processto that used in shopping arcades and in restaurants. We havetaken a standard process and used a high grade, durable vinylto cover the various large display areas, the first Universityapparently to enhance a building in this way. This is a flat sheetprinting process and very specialised. The high- tech printmachines are able to print on thicker materials (than paper)and have advanced methods to suck the material in place toensure a very high reproduction quality.

The fitting process is also a skilled task. The walls are primedand prepared before applying these large sheets of vinyl whichcan be very heavy!

The creative process allows us to plan and style the wall areain detail, communicating university and faculty strengths thatreach out and connect to varied audiences.

The project has been extremely enjoyable and challengingin terms of both content and design and has resulted in menow looking at plain walls in a whole new way! I am lookingforward to having an input into the branding of the new AIBSbuilding in Cambridge in terms of both the furnishing and wallgraphics.

For further information contact:E: Christine.durrant@anglia.ac.ukT: 0845 196 6882

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Customer ServiceExcellenceThe Customer Service Excellence framework is an initiativebeing driven by the Vice Chancellors Group and aims to provideour University with practical tools for driving customer-focusedimprovements and changes in our activities. Each Faculty andSupport Service/Department has a nominated Champion,which in the case of AIBS is myself(phillipa.towlson@anglia.ac.uk) supported by John Webb(as Academic Champion) (john.webb@anglia.a.uk). The CSEinitiative is directly helping us to meet our corporate objectivenumber 1 (9 out of 10 students would recommend us to afriend), which puts customer service at the top of our agenda.

Under the CSE banner, our University has been involved ina number of customer-focused initiatives over the last year orso, including the development and delivery of our CorporateService Statement, which provides a formal definition of theservice and behaviours that our customers can expect fromus. We have also introduced key service areas which outlineperformance expectations in areas deemed most importantto our customers. In the case of AIBS, our KSAs focus on theservice provided by the two Campus Faculty Offices, in respectof opening hours, the hand back of scripts, the provision ofassessment feed back and effective attendance monitoring.There is also a “CCC scheme” for comments, complimentsand concerns and periodic mystery shopping exercises.

A new Customer Care Handbook (www.anglia.ac.uk/excellence)has recently been published to act as a guide on good and bestpractice in customer service and a new internal newsletter fromthe CSE Project Team is soon to be launched that will providebest practice articles from Faculties and Support Services/Departments, top tips, handy hints and short stories oncustomer service principles.

The Communications, Marketing and External RelationsTeam within the Business School recognise the importanceof customer service, what it means and how it should bedelivered. Whether it is contact with an internal or externalcustomer they act as ambassadors for our University and aimto deliver consistently high quality service excellence, exceedingexpectations wherever possible.

Our two Student Experience Coordinators (Allison Beaumontallison.beaumont@anglia.ac.uk in Cambridge and HannahMyatt hannah.myatt@anglia.ac.uk in Chelmsford) are closelyinvolved in improving our student’s experience and will beinstrumental in driving our improved performance towardscorporate objective number 1 over the coming months andyears.

As an example of good practice, we have implemented astudent feedback mechanism in the Faculty Offices in orderto provide an opportunity for our students to commentimmediately on the service they have received. This allowsus a snap shot view from the students as to their view of theservice they have received and thus allows any issues to bedealt with instantly, rather than being left unresolved. Anystudent who raises a specific issue and leaves email details iscontacted with a response that directly addresses their issue.

The CSE initiative is now gathering pace, with the formalassessment due to take place on the 12–14th October 2010.The assessment will take the form of interviews with theChampions, the Dean and a cross section of academic andadministrative staff, plus a telephone interview with one ofour partners in Trinidad. All staff have been provide with theCorporate Statement, the Student Charter(web.anglia.ac.uk/anet/students/pdfs/09_student_charter.pdf)and the current AIBS key service areas. If anyone would liketo be involved in the assessment interviews or if you have anyquestions or queries about the initiative, please do not hesitateto contact me.

Dr Phillipa TowlsonBusiness and Administration ManagerE: phillipa.towlson@anglia.ac.ukT: 0845 196 2164

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Boxing Clever

Alumni lands dream job

Richard Maynard (BA Hons Business Studies, 1999) haslanded his dream job as Director of Communications for FrankWarren Promotions after years of perseverance.

Working for Frank Warren had always been an ambition andprior to university, Richard had work experience in Sheffieldwith (now retired) boxing champion Naseem Hamed, buildingan early connection with Frank and his team.

Following graduation, Richard applied to work with FrankWarren, gained an interview and eventually landed the jobof Press Officer in 1999, eventually morphing into Director ofCommunications. More than ten years on, Richard concludesthat the time has flown by:

I really love what I do here,’ he said. ‘It’s not the sameevery day, and there is always something interesting.’ Whatis most impressive is that Richard handles all aspects ofcommunications himself, unlike similar US teams that arerun by a group of 12.

As well as travelling all around the world to promote shows,there is an average of two to three press conferences a weekand during a fight week, it extends to five or six. Richard isrenowned for being helpful, polite, and having an ‘excellentworking relationship with members of the press.’ Admittedlyhe works a 24-hour job, with mobile at the ready for anyjournalists, many of whom he speaks with every day. There area handful of journalists who stated their careers at the sametime as Richard, producing a very compatible long-termrelationship.

Richard cites the most exciting aspect of his job as ‘workingwith a boxer who can’t get any attention because they are asmall name when starting out then suddenly they hit it big!’Joe Calzaghe and Ricky Hatton are two that spring to mind.Building the name of a boxer comes down to Richard’sexpertise in rating excitement around the press conference,often incorporating a theme.

One of Richard’s proudest career achievements was the MikeTyson show in 1999, just after starting with Frank Warren.There were small shows up until then – but nothing comparedwith the intense media interest in Tyson with journalists from

Japan, USA, Australia and Europe coming to interview. Richardrecounts feeling as though he didn’t sleep for a month’, a realshock going from university life to the demands of his currentrole. It was a colossal event: ‘It was the making of me. I gotthrough it, but wish I knew then what I do now.’

Thinking back to Anglia Ruskin, Richard admits that he ‘wouldhave loved to get a Masters degree’ and would have donean MBA if it were not for the opportunity with Frank Warren.‘I even had brochures and the forms ready, and may look intoit again in the next few years.’ One thing is certain – Richardwill grasp every opportunity with both (gloved) hands.

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Alumni co-authors book

‘Racing Towards Excellence’

The life of young people around the world has become morecomplicated in the past two decades. The pressure is on:expectations are increasing and the race for children tooutperform and succeed in life starts earlier than ever before.Increased access to education and career opportunities hasbeen one of the greatest benefits of the wealth creation thathas occurred across the world in the last two decades. It alsomeans, however, that young people today are growing up inan environment that is much more highly pressured than theone in which their parents or grandparents grew up.

Unfortunately, the teaching of life skills required to succeedin this new competitive landscape has, in general, not keptup with these developments. Our schools and universitiesfocus primarily on academic disciplines and rigorousscientific analysis. Consequently, the students have to takeresponsibility to prepare for the other challenges of life andwork themselves – a difficult task at that age. The outcomeis inevitable. High expectations, both of the individuals andthose around them, collide with a lack of relevant preparationand this can result in unhappiness.

With this situation in mind AIBS’ graduate, Dev Singh, BA(Hons) Accounting and Finance, has co-authored a book withJan Sramek, an LSE graduate, which explains how and whenoutperformance happens, how it creates a virtuous cycle withhappiness and how to achieve both in practice. The book isavailable through Amazon (£11.73) with a dedicated websiteat www.racingtowardsexcellence.com.

Testimonials:

“Racing Towards Excellence makes essentialreading for anyone stepping out into the big wideworlds. My only lament is that this advice was notavailable many moons ago when I left university!”Chris Howland, CEO, Mount Row CapitalPreviously Managing Director, Morgan Stanley

“This book should be mandatory reading for allstudents and graduates pre, during and postuniversity.”Hermione Way, entrepreneur and journalist, named as oneof Spectator Business’s Stars of Tomorrow

“I wish I had read this book when I was 17, andagain at 19 and again at 24! Congratulations onan outstanding book. Buy it for any young personwhose future you care about.”Peter Harrison, CEO HarrisonCareers.comPreviously Executive Director, Goldman Sachs

New Book

MisLeadership – Prevalence,Causes and Consequences

The ‘Misleadership’ of this book’s title is a description ofthe phenomenon the authors have uncovered through theiranalysis of the validity, or otherwise, of current leadershipstyles and achievements in the light of the challenges leadersface, and particularly of the urgent global issues with whichbusiness leaders are now confronted.

John Rayment and Jonathan Smith examine existingapproaches to leadership with a focus on their shortcomings,categorised according to the four main types of misleadershipthe authors have identified – Missing, Misguided,Minsinformed and Machiavellian leadership. From the authors’passionately argued, but well reasons perspective, leadersand the led and those responsible for leadership developmentwill gain an insight into the prevalence and causes ofmisleadership and into ways in which it can be identified andovercome. A range of examples and case studies is providedto enable the concepts presented here to be related to practice.As well as illustrating instances of ‘misleadership’ these alsodemonstrate that the emphasis in relation to the decisionmaking models currently available to leaders may not beon the most important stages of the processes involved.

The global perspective emphasised by the authors is not justabout globality in the geographical sense. An important partof the way forward suggested here involves considering allaspects of humanity – the physical, mental and spiritualstrength, stamina and fitness of individuals, groups andsocieties, in the context of a ‘Global Fitness Framework’.

All this is presented in a practical and approachable style thatenables these authors to introduce a new approach to a keyelement of management thinking, in a way that will encourageand empower individuals to think on a different scale,challenge assumptions and exercise effective leadership.

“We are in the midst of a leadership crisis thatextends to all spheres of society. The lack oftrustworthiness amongst leaders has contributedto the erosion of trust amongst the general public.With its fresh thinking and practical wisdom, thisbook will help arrest the crisis and inspire us tobecome the leaders we have it within us to be.”Peter S Heslam, University of Cambridge, UK

John Rayment, Principal Lecturer, MBA Programme LeaderE: john.rayment@anglia.ac.ukT: 0845 196 6859

Dr Jonathan Smith, Senior LecturerE: jonathan.smith@anglia.ac.ukT: 0845 196 2069

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CMI Greenwood MemorialPrizeWe are delighted to announce that Wayne White (MBA, 2010)has been chosen to receive the CMI Greenwood Memorial Prizethis year. Wayne is a Foreman in a transport depot and hasbeen a great success on the programme. His dissertation wason the effects of employing Polish drivers.

This decision has been based on the reflection of:

o His personal transformation through embracing goodmanagement

o Success on the programme

o The fact that he presented his dissertation at theInternational Federation of Scholarly Associations ofManagement (IFSAM) Conference on Justice andSustainability in the Global Economy, Paris, France in July2010. This reveals personal presence and style, reflectsthe high quality of his dissertation and indicates thesupport of his employer

o His vision and understanding of strong leadershipcharacteristics necessary within his working environment

Wayne was presented with his prize at a dinner launching theMBA Alumni Network which took place at the Royal OverseasLeague in London on the 4 August.

We offer our congratulations to Wayne.

Wayne White receiving his prize from Linda Hollingworth, Director of Human Resources at Estuary Housing Association,Southend on Sea, Essex

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MA GlobalCommunication

First cohort graduate

The first students from the MA Global Communication dualaward will graduate in October 2010. They have alreadyreceived their diploma from Anglia Ruskin’s partner institution,the Mudra Institute of Communications Ahmadabad (MICA)in India. The majority of the students from the first cohort arealready in exciting posts in various multinational companies.

The 14 students of the second cohort are currently workingon their MA dissertation after successfully completing theirfirst semester studies in Cambridge and their second semesterstudies in Ahmedabad. Many of them have already receivedattractive job offers.

Here are the testimonies of two students from the programme:

Pavan Choudhary

“At Anglia Ruskin University learning wasreally an enriching experience. The MAGlobal Communication course waswonderfully crafted and delivered to usby eminent academics at the businessschool. Modules like InternationalLeadership also incorporated industryexperience and we understood how thedynamics of leadership are changingtoday with the boundaries coming closer.

Faculty members were well coordinated, cared about thestudents’ individual development and delivered the right mixof business and cultural education.

A lot of our modules covered the length and breadth of thesubjects. It goes without saying that the students’ personalinterest in the course helped a great deal. Each of the subjectsdemands a minimum of 9 hours of your time every week,which includes class-work and self-study.

Prof. Stuart Wall who taught International BusinessEnvironment showed us the way global business operates, thefactors that govern decision making process in such a dynamicbusiness environment and issues which leaders should beaware of in the future. To me the Cambridge teachingenvironment accompanied with the best of library facilities wasvery attractive and resourceful. The MA Global Communicationcourse was full of valuable insights. We were continuouslyencouraged by our professors to share our views with others.This way we also benefited from the thoughts and ideas of ourclassmates who came from different cultural and educationalbackgrounds. The debates and fruitful discussions made usrealise that “no answer is necessarily right or wrong” they oftensimply represent different perspectives”.

Paolin Pascot

Paolin Pascot who has recently returnedto the UK from his semester in India saidthe following about his experience:

“My experience at Mica was brilliant.First, I received an excellent formationwith a perfect mix of theories andpractices. The institute and its efficientteachers taught me foundations ofcommunication and management, andalso gave us professional projects where

we had to apply those theories. Second, I discovered a newcontinent, a new country and a new culture. My experience atMICA was more than just an international exchange; it was areal enriching human experience! I would like to thank all theteachers, administrative workers, staff and obviously all thestudents for the amazing semester. I am going back to Europewith my head full of knowledge and my heart full of warmfeelings”.

From September 2010 students who enrol in the programmewill have the choice of studying in the second semester eitherin India or in Hungary.

For further information contactDr Katalin IllesDirector of International PartnershipsE: katalin.illes@anglia.ac.ukT: 0845 196 2033

Katalin Illes with students at MICA, Ahmedabad, India

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MBA Residential/Paris ConferenceLike every year, this year’s MBA students at both campusesin Cambridge and Chelmsford had the opportunity to take partin some exciting residentials which are known to be a greatopportunity to present their work, communicate and exchangeinnovative ideas, build up networks, and give each otherconstructive feedback. Last but not least, our MBA students getthe chance to get to know each other better outside the formalclass room and develop a strong team spirit.

This year, apart from Berlin, our Chelmsford MBA studentswere offered a residential in Paris where the Justice andSustainability in the Global Economy Conference was held from8th -10th July. Under the umbrella of ‘Global MisLeadership’,a conference track lead by John Rayment, MBA ProgrammeLeader Chelmsford, and Dr Jonathan Smith, Senior Lecturer atAIBS, our MBA students had the opportunity to present theirfirst conference papers to a wide audience including fellowstudents, professionals and academia from all over the world.

One of the conference papers, on International labour contract,was presented by Wayne White, MBA alumni of Ashcroft

International Business School 2010 and foreman in a transportdepot. Wayne has won and accepted this year’s CharteredManagement Institute (CMI) Greenwood Memorial Prize for hispersonal transformation through embracing good management,his success on the MBA programme, and his apparent visionand understanding of strong leadership characteristicsnecessary within this working environment.

“There has been an insurgence of interest from bothacademia and business practitioners on the abilityof a corporation to act ethically when in pursuit ofprofit. In today’s environment this insurgence hasmanifested itself from the global economic crisiswhich we have all witnessed over the past few years.The IFSAM conference focused upon justice andsustainability in the global environment which I amsure everyone found very informative. During theevening everyone took in the ambience and thewhole experience was an enjoyable and memorableone. It was great to network with the MBA studentsand lecturers of Anglia Ruskin University and I amsure the drive and enthusiasm for this importanttopic will continue.”Wayne White, MBA Alumni

Other MBA students presented papers included topics such as‘The role of business schools in rebalancing the global businessmorality feedback loop’ by Martin Callaghan, Karen Hull andDebbie Hamilton; ‘With Apologies to Adam Smith: An Inquiryinto the Nature and Causes of the Wealth of Corporations’ byGary Wright and ‘Pakistan: Poverty and Family Planning’ byAbrar Shah.

Besides the conference, there was still plenty of time forsightseeing and great food! All in all, all the students enjoyedthe Paris residential and gave only positive feedback throughout.Hence, it can be said to have been a great success!

Bianca Schottstedt, MBA StudentE: Bianca.schottstedt@anglia.ac.ukT: 0845 196 6842

Bianca (4th right) with fellow MBA students and lecturersfrom AIBS

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Reminders from ourStudent AdvisersTo all new students joining Anglia Ruskin University (ARU),welcome and welcome back to all our returning students, it’sgood to see you again after your summer break. We know howbusy you all are and how sometimes the little things cause youmajor headaches. To help make your lives a little easier JeremyVanner and myself, Lorna Durey, have provided a few memoryjoggers below:

o We hope everyone settles in quickly, however if you needany confidential help, advice or information please contactyour Student Adviser. New students will have met eitherJeremy or myself, or received information about us,depending on whether you are Campus based or not.Information on the Student Advisers is available in yourStudent Handbook or on the Student Adviser webpagehttp://web.anglia.ac.uk/anet/student_services/student_advisers/index.phtml

o New students please remember to register and returningstudents to re-register for this Academic Year. Newstudents please ensure you have your Student ID Card,if you haven’t already, log onto e-vision and register withthe Library. Any difficulties registering, please contact thei-Centre/Office at the Campus you are studying or contactyour Course Administrator.

o All students studying ARU modules please check e-visionto ensure you are registered on all your compulsory andoption modules; and you are registered to take the correctnumber of credits for your course. If there are anymistakes, and you have completed a Module PlanningForm, please contact your Student Adviser in the firstinstance. To confirm what your compulsory modules are,or the number of credits you should be registered for, youcan find the information on the Module Catalogue onhttp://web.anglia.ac.uk/modulecatalogue/redirect.phtmlor from your Pathway Handbook. You can also find detailsabout the modules you are studying, from the ModuleDefinition Forms (MDFs).

o Undertaking assessments at university for the first time,particularly if you are returning to education after anumber of years, can be quite daunting. Well help is athand, for those students who can attend there are StudySkills Workshops run every semester, details can be foundon the Library website http://libweb.anglia.ac.uk/ underStudy Skills or leaflets held by the Student Advisers. If youare not able to attend the Workshops you haven’t beenforgotten with online Study Skills Guides available onhttp://web.anglia.ac.uk/anet/student_services/lsdrt/.

The Workshops and online Study Guides are available forall students to use, so it doesn’t matter if you have juststarted your course or in your Final Year. You can also findhelp on how to reference your assignments, information is

available on the Library Website underhttp://libweb.anglia.ac.uk/referencing/referencing.htmWorkshops are also run, details are available under theStudy Skills section on the Library Website.

o Before you know it teaching will nearly be at an end andassessments will fast approaching. Students studyingAnglia Ruskin University modules, after teaching week6 please remember to check Results View on e-vision,under details, where you will see the submission date forassignments and week commencing date for exams. Toconfirm exact dates, times and room numbers for exams,you should check the Exam Timetable which you canaccess through e-vision. Students studying non-AngliaRuskin modules will receive confirmation of assessmentdates, your Course Administrator will confirm how thisinformation will be communicated to you.

Once you have submitted assignments for marking, pleaseremember to collect them, assignments are required to bemarked in 20 working days, Major Projects 30 workingdays, and made available for collection. Campus basedstudents will receive an email, through their studentaccounts, advising when and where they can be collected.Non-Campus based students will be advised either bytheir Course Administrator or their Organisations Universitycontact. However, please ensure you receive yourassignments as there will be valuable feedback for you.

o AIBS Awards Boards are held three times a year to reviewstudents’ progress, confirm results and awards. For ARUmodules students are required to check Results Viewon e-vision, note the outcome of any Mitigation claim,check that assessments undertaken have a mark, andinformation about replacement modules or other AwardsBoard decision. If you are unsure about any results orinstructions or require any help or advice, please contactyour Student Adviser.

o If you are required to do a re-sit, each module has a firstattempt and one re-sit, please check under assessmentoutstanding details, on Results View on e-vision, toconfirm assessment dates. For exams the exam timetableshould be checked for the exact date, time and venue.The timetable will be published no later than two weeksbefore the exam period starts. Please check student emailaccounts for any assignment re-sit instructions, these willbe emailed after the Awards Boards.

o General information on assessment periods is availablein your Student Handbook

Whatever your question or if there is any particular subject youwished explained in any future issues, please don’t hesitate tocontact either Jeremy or myself on:

Lorna Durey Jeremy VannerStudent Adviser – Chelmsford Student Adviser – CambridgeMAB 316 COS 407E: lorna.durey@anglia.ac.uk E: jeremy.vanner@anglia.ac.ukT: 0845 196 6887 T: 0845 196 2742

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AIBS academics supportVIth formers’ BusinessChallenge

The challenges of globalisation

On 16th June, John Rayment, Principal Lecturer (AIBS,Chelmsford), ran a two-hour session introducing the issuesof globalisation to a packed room at Moulsham High School,Chelmsford. This was the first stage in a project involving theirstudents in a business challenge – to prepare and present areport on the future role of UK PLC to university staff – thewinning teams to receive boxes of Celebrations chocolates.

Content ranged from group discussion to Q+A but the focuswas on the need to change current approaches of bothbusiness and government if a sustainable, just and fulfillingpresence for humanity on the planet is to be achieved. Johnoutlined the concept of MisLeadership and illustrated with theLeadership Fitness See-Saw, Global Fitness Framework andASK SIR L decision making model.

30 students were expected but well over 50 crammed intothe room, with all seats taken including the window-sills.

Alan Routledge, Head of Business Studies at the school statedhow important it was for close ties to be developed betweenthem and our university, particularly given our close proximityand joint concerns for global green growth. Progression fromMoulsham High to Anglia Ruskin University was a natural routefor students and exposure to the participative style of universitylearning helped challenge any concerns they may have as toability to cope.

Students appreciated the dichotomies of global business suchas excess competition, exploitation of resources and people,and growth v sustainability. Concepts such as physical andmental fitness were readily accepted but spiritual fitness causedmore debate, partly due to the initial misconception that itwas similar to religion. John explained his approach hadan extremely broad definition of spirituality as covering suchaspects of humanity as care and concern for others, anorganisation's role, mission and ethics, a group's values,morals, team morale and spirit, and an individual's personaldrive, determination and charisma. Achieving a sustainable,just and fulfilling human presence would require positive,rather than negative spirituality.

Positive spirituality implies overall objectives, philosophiesand values focusing on ‘we’, not ‘I’. Such an approach leadsto fair treatment of others, searching for common ground andenlightenment, open discussion of beliefs and philosophies,success measured in terms of happiness and fulfilment,

corporate social responsibility, ethical altruistic behaviour, selfbelief, confidence, friendship, honesty, trust, collaboration, andsearch for opportunities to grow and develop. These are thekind of attributes we admire in others.

Negative spirituality would include deliberate exclusion ofother approaches, philosophies and values; misconstruingother’s beliefs or demonising their followers; being exploitative,prejudiced, parochial, nepotistic, corrupt or hypocritical. Thesemay be the kind of attributes we expect of successful businesspeople! Some traits, like being selfish and competitive,may not be easily classified as positive or negative, or theirclassification may depend on circumstances and scale.

The event concluded on the 15th July with the studentsreceiving a keynote lecture from Professor Stuart Wall, Professorof Business and Economics (AIBS, Cambridge) and thenworking in their small groups to finalise their presentations,supported by our student ambassadors. Five groups ofpresentations were delivered, and judged by Dr Rob Willis, andMrs Jill Baldwin, and they were all of a pleasing high standard,making it very difficult to separate them out for prizes! In theend one overall prize winner was presented, whilst the other4 presentations each received a prize for a specific elementof strength in their presentation. Overall the standard ofresearch, teamwork, quality of content, design and deliveryof presentation were very strong. Many students commentedon how they had enjoyed the day, and the teachers concludedthe day with a request for a similar event next year!

Christopher Nicholls, Head of Moulsham High School said:after the event:

“I understand the day to have been a big success –I am very grateful to the individuals concerned andto Anglia Ruskin University for allowing this to takeplace.”

Christopher NichollsHead, Moulsham High School

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Tiger ConservationStrategiesBuilding on existing research into tiger tourism, Simon Evansand Graham Webster recently applied for, and have beengranted, a university research grant under the Deputy ViceChancellor’s Research fund. This has enabled the study toexpand its focus to issues surrounding the economicramifications of tiger conservation strategies in two key tigerrange states – India and China. Interim findings have beenintroduced within an open presentation to Anglia RuskinUniversity staff and students on Tuesday 4th May at AIBSentitled ‘Tiger Tourism and Conservation Strategies’.

Recent decades have witnessed a significant decline in tigernumbers across their range, influenced by issues relating torapid population growth and attendant agricultural developmentand forest utilisation. This has led to habitat fragmentation,compounding conflicts between local inhabitants and wildlifecommunities. At the same time, additional anthropogenicpressures have intensified, not least in relation to the poachingof tigers to supply the lucrative traditional Chinese medicinemarket, sparking a poaching crisis in which the potential

extirpation of tigers in the wild has become a critical concern.Various solutions have been proposed to address this downwardtrajectory in tiger numbers, ranging from a regulatory,protectionist stance employed in India to a more free-market,private sector-driven policy direction preferred in China. Thecurrent research seeks to analyse the efficacy of these rivalapproaches and to make recommendations as to the mostviable programmes available to policy makers and practitioners.

Research visits have recently been undertaken inRanthambhore Tiger Reserve in Rajasthan, Northern India andHarbin Tiger Park and Farm in Heiliongjiang Province in North-East China. Utilising surveys and interviews with keymanagement in each of these venues.

A series of academic papers are currently in preparation,focusing upon the conservation: tourism: economy interfacethat will prove crucial to the long-term success of efforts toprotect and expand endangered tiger populations into thefuture.

Simon EvansSenior Lecturer in Leisure and TourismE: simon.evans@anglia.ac.ukT: 0845 196 6875

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Dr Penelope Hood, Director of International Partnerships at theAshcroft International Business School, has had accepted forpublication a series of six booklets on practical managementstrategies.

The first three, of a series of six will be available in autumn2010 and include topics such as the reflective manager,appraisal and transactional analysis.

For more information contact Dr PenelopeHood, Director of International Partnerships.

E: penelope.hood@anglia.ac.ukT: 0845 196 6876

Forthcoming publications on practical managementstrategies

Ashcroft InternationalBusiness School at theThird European University/ Business Forum inBrussels

Professor Terry Mughanrepresented Ashcroft InternationalBusiness School at this invitation-only event in Brussels, 4th – 5thMay 2010.

Funded by DG Education and Culture the theme of thisconference was ‘University-Business Cooperation for smart,sustainable and inclusive Growth’. The opening speech wasgiven by Mr Jan Trusczynski, Director General, DirectorateGeneral Education and Culture.

Prof. Mughan gave a paper entitled ‘Universities and theNew international Business Space’ which included a discussionof the role of universities in open innovation networks and theemerging importance of students and migrants in theinnovation landscape.

“European policy on universities and business is evolvingrapidly and will have an increasing influence on nationalpolicy”, says Terry. “HE institutions such as ours have a lot

to contribute to the debate and this event was a goodopportunity for me to share the exciting developments in thearea of open innovation we are leading in AIBS. There was alively discussion after my talk and it is clear that we are at theforefront of thinking and action in this area.”

It is expected that these conferences will play an importantpart in shaping the future of European funding programmesin forthcoming years.

Professor Terry MughanProfessor of International ManagementE: terry.mughan@anglia.ac.ukT: 0845 196 2248

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AIBS student benefitsfrom expansion of i-TeamsScheme

A scheme which provides buddingentrepreneurs with a real-lifeexperience of turning ideasinto business opportunities isexpanding to other universities.

Cambridge University’s i-Teams was set up in Cambridge in2006 by Amy Mokady, a local entrepreneur and businessangel, and is a collaboration between the Institute forManufacturing (IfM) and the Cambridge University Technologyand Enterprise Club.

Now the project has just completed its first ever inter-universitycourse. The latest taster course was a joint presentationbetween the University of Cambridge and Anglia RuskinUniversity and marked the first time i-Teams was delivered atanother institution.

As well as students from the University of Cambridge thecourse also attracted participants from Anglia Ruskin Universityand the University of East Anglia. They joined forces to helpanalyse the commercial potential of emerging, breakthroughtechnologies.

Gerardo Materazzi, an MBA student at AIBS, reported:“i-teams represented to me a great opportunity to have a betterinsight into business strategy by gaining a wide variety of skillsthat are important to carry out any market research andexploring the commercial viability of a real technology project.Moreover, the i-teams is a useful programme that helped mestrengthen some of the knowledge I acquired throughout myMsc in Management at ARU. The strong synergy emerged fromthe combination of ARU and Cambridge University studentsenabled our team to develop a dynamic process of generatinginnovative ideas, through which we identified the most suitableapplications and analysed potential markets for a low costcomputing box. Definitely, taking part in the i-teams programmeprovides aspiring entrepreneurs with a sample of some of thechallenges that must be overcome to succeed in launching anew technology product and meet real market needs.”

Amy Mokady, i-Teams Director said the collaboration was abreakthrough for the business programme: “It is very rare forstudents from different universities to work together on thesame projects in this way, so for us to attract students fromtwo other universities demonstrates how i-Teams is growing.”

“Earlier this year we had our first non-Cambridge project andnow we are beginning to attract business-minded students frombeyond our traditional base.”

“The other exciting development was the number of non-science based students. We had participants with a wide rangeof backgrounds including film studies, management, computingand publishing. It really emphasised the multi-disciplinarynature of the scheme. We’ve come a long way in just fouryears, but it highlights the power of the programme.”

Terry Mughan, of Anglia Ruskin’s Ashcroft InternationalBusiness School, was delighted with the outcome of theproject;

“This gave our students the chance to tackle a reallife business problem and work in partnership withstudents from other universities and experiencedbusiness mentors.

“We are pleased that our students, who came froma range of faculties, had the opportunity to work onemerging technologies and I think they brought afresh perspective to the project.”

For more details on i-Teams see www.iteamsonline.org i-Teamsis funded from a number of sources, including the HauserForum IdeaSpace, the EPSRC, the CIKC and Marks & Clerk.

Professor Terry MughanProfessor of International ManagementE: terry.mughan@anglia.ac.ukT: 0845 196 2248

Amy Mokady, i-Teams Director (3rd left) Gerardo Materazzi,MBA student at AIBS, Mitra Rostamian from Anglia RuskinUniversity’s Faculty of Science and Technology, Kyungmin-Song and Liz Wallace from Cambridge University,Jack Lang, a serial entrepreneur and business angel.

13

Spring 2010 VenturesAcademy

Where ideas come to life

Cambridge is spearheading an exciting new entrepreneurialinitiative which aims to provide young entrepreneurs with theultimate opportunity to learn more about start-up finance,become investment ready and connect with potential backers.

In April and May the Hauser Forum hosted the Spring 2010Ventures Academy for NACUE, the National Consortium ofUniversity Entrepreneurs in partnership with Anglia RuskinUniversity and the University of Cambridge.

There were three strands to the Ventures Academy – a start-upfinance masterclass; an investment readiness day and a DealDay bringing investment ready ventures face-to-face withinterested investors.

Convinced of the potential of the Ventures Academy ProfessorTerry Mughan at the Ashcroft International Business School(AIBS) said:

“During these events the venture-owners have demonstratedthe tenacity and drive they need to succeed. With the help ofentrepreneurs such as Dr Chris Mitchell, a graduate of AngliaRuskin University and now CEO of Cambridge based AudioAnalytic, producers of software that automatically classifiessounds by means of computer analysis, these individuals willhave the motivation and commitment they need to take theirbusiness ideas to the next stage. They will need sharply honed

skills to rise to the challenges that they will face as they bringtheir business ideas to fruition.”

Many Cambridge entrepreneurs are supporting the inventiveprogramme including Professor Alan Barrell, a Cambridgebusiness angel and entrepreneur in residence and ModwennaRees-Mogg, CEO of Angel News, Gareth Roberts, CEO ofPneumaCare, Miranda Weston-Smith of MWS Consulting,Jack Lang, a serial entrepreneur and business angel, andAmy Mokady, i-Teams Director.

Professor Barrell said the Ventures Academy was highlysignificant for entrepreneurs in the UK. He predicts that theinitiative will become a nationwide and then a worldwidemovement and activity. The advisory board of NACUE isalready a phenomenon in its own right – now with 35,000members in less than a year.

The stunning new Hauser Forum, at the science and technology campus of the University of Cambridge.

Young entrepreneurs with Professor Terry Mughan (3rd right)and Professor Alan Barrell (2nd right)

14

Business School studentsadvise Virgin Money

Ashcroft International BusinessSchool impresses Virgin Moneywith boardroom skills presentation

Ashcroft International Business School students studying on theBA (Hons) Enterprise and Entrepreneurial Management havecontinued to build on their successful working relationship withVirgin Money.

Last year, for their first-year module 'Enterprise in Action',the students worked on a project to help Virgin Money withtheir investigation of the pet insurance market. The projectconcluded with a presentation to the main board at the VirginMoney headquarters in Norwich.

Virgin Money was so impressed with the students' presentationsthat they asked to continue the working relationship with them.Now in their second year, the BA (Hons) Enterprise andEntrepreneurial Management students were invited to workas consultants, advising Virgin Money on a new product to belaunched later this year. The project was linked into the second-year module 'Being Enterprising', and the students againpresented their ideas in the Virgin Money boardroom.

Rather than working on a potential product idea, this time thestudents were actually advising Virgin Money on a 'live' new

product launch. The product is top secret and each student, allthe lecturing staff and the entrepreneurs from the 'entrepreneurin residence' network brought in to advise the students had tosign a non-disclosure form.

Virgin Money was enormously impressed by the high standardof the students' presentations. David Buxton, Managing Directorof Virgin Money Cards and Loans, commended them at theconclusion of the presentations by saying, 'I have sat throughmany presentations by businesses pitching to us in thisboardroom that have been nowhere near as professional asyours. For second-year students, the standard is remarkable,and you should all be very proud of yourselves.'

"The fact that Virgin Money came back to us for asecond time and asked our students to work on anactual new product launch represents a fantasticvote of confidence both in the pathway and in thestudents themselves."Professor Lester Lloyd-Reason, Pathway Leader for theBA (Hons) Enterprise and Entrepreneurial Management

E: lester.lloyd-reason@anglia.ac.ukT: 0845 196 2479

Anglia Ruskin University's Lester Lloyd-Reason (fourth from left) with Virgin Money's Head of Loans and Cards, David Buxton,(next but one in line) and students pictured after the recent presentations.

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AIBS develops aBA (Hons) Sales degreewith HarrodsThe course, developed with academics at Anglia RuskinUniversity, will teach students "the art of selling", with moduleson human behaviour, psychology and business enterprise. Staffwho are employed in sales roles at the department store andhave at least two years of relevant work experience are beingencouraged to apply for the degree, which they can study foralongside their work.

AIBS has designed a new work-based undergraduate pathwayin Sales for Harrods which is the first of its kind in the UK.

The degree will teach students "the art of selling", with moduleson sales skills, sales psychology and business enterprise. Salesstaff within the department store who have at least two yearsof relevant work experience started the degree in May 2010.

Jon Salkeld, Director of Corprate & UK Education, said: “Thenew sales degree is an exciting and innovative new programmewhich we believe will make a significant contribution toHarrods and to the wider Sales sector”.

Arkin Salih, Harrods learning and development manager, said:“As a business, we are wholly committed to investing in oursales force and by creating a degree tailored to the needs ofthe luxury retail environment, we are proud to be setting newstandards in our sector.

"This will be the qualification for retail employees wishingto bolster their sales professionalism whilst investing for theirlong-term career planning.”

The executive students and line managers arrived at Rivermeadcampus on 24 May for their corporate student induction day,prior to embarking on the new work-based BA Sales degreecourse.

Jan Skene, Deputy Head of Higher Skills@Work, said, “TheHarrods induction day proved a fantastic opportunity for thenew student cohort and their line managers to be introduced toour University and to gain a clear understanding of what it willbe like to study at undergraduate level with Anglia Ruskin.”

For further inform contact John Salkeld, PostgraduateProgrammes Leader.

E: John.Salkeld@anglia.ac.ukT: 0845 196 6855

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UPS delivers work-basedleadership degreeprogramme

UPS’s UK workforce given chanceto earn nationally-recognisedqualifications through two work-based degrees

Our School has partnered with UPS, the world’s largestpackage delivery company, to launch an undergraduate andpostgraduate work-based leadership degree programme forapproximately 150 of UPS’s employees in the UK.

Through this innovative initiative, UPS managers andsupervisors will be offered the opportunity to enrol on aBA (Hons) Management and Leadership degree or an MALeadership degree. The programmes have been specificallytailored to allow UPS’s executive students to marry their studieswith their daily work, through blended learning approaches thatcombine face-to-face tutorage and online learning.

The partnership with Anglia Ruskin University represents justthe latest example of UPS’s longstanding commitment to stafftraining and development. UPS has already received externalNVQ and ILM accreditation for two in-house trainingprogrammes for drivers, team leaders and supervisors inthe UK. In addition to these varied programmes, UPS is alsodeveloping a ‘Skills for Life’ programme designed to helpemployees develop the competencies they themselves haveidentified as areas they would like to improve.

Roger Mays, HR manager, UPS UK and Ireland, said:‘Providing people with the opportunity to expand their ownskillset through external qualifications is a core element ofUPS’s global philosophy. The launch of this programme isfurther testament to our commitment to this philosophy, andwe are proud of our track record of supporting training andskills development at every level of the organisation. Thisprogramme will help our management staff fulfil their personaland professional ambitions whilst equipping them with real-world leadership skills that will benefit our business.’

Rachael Hall and Vanessa Knowles are project leadersat Ashcroft International Business School, Anglia RuskinUniversity. Rachael Hall said: ‘We have worked closelywith UPS towards the launch of these innovative degree

programmes. We are excited about being able to help UPSemployees develop their knowledge and skills. This is justone of the recent examples of Higher Skills @ Work bringingtangible benefits to employees and business alike.’

This joint academia-industry approach reflects a growing trend,with universities fostering innovative approaches that allowstudents to achieve both personal and business-related goals.The need for skills development was highlighted by Lord Leitch(2006) and supported more recently by the CBI HigherEducation Task Force (Sept 2009). It is also an area of strategicimportance for the Higher Education Funding Council forEngland (HEFCE) through their employer engagementprogrammes. Led by its Higher Skills @ Work team, AngliaRuskin University has won substantial HEFCE funding tosupport its employer engagement initiatives, including partialfunding for the launch of the new work-based leadershipdegree programme in partnership with UPS.

Professor Michael Thorne, Vice Chancellor of Anglia RuskinUniversity, says:

“We are really pleased to be working with UPS asa strategic partner. This project demonstrates theinnovation that has gone into the design of both thedegree and masters pathways. We launch with astrong commitment from UPS in terms of the numberof people who will be taking the programme, a clearsignal of UPS senior management’s commitment.The development of this new partnership is anotherexample of our passion for practice-basedmanagement education. I am sure theseprogrammes will be successful and rewarding forboth the individuals and for UPS as an organisation.”

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Re-discovering value

Earlier this year the CMI asked me to become one of theircommittee members. I was honoured to be asked and waspleased to help the CMI and AIBS work more closely together.

On 20th July the CMI held one of its events which was opento all CMI members and members of the public. The eventwas a workshop delivered by Kate Gasgoigne from the PMLGroup entitled ‘Re-discovering Value’. The subject area wasparticularly relevant as most businesses and organisations arelooking at ways to get more value, improving efficiency andreducing waste.

As an ice breaker, we were each given a penny and told tocome up with as many uses for it as possible in 3 minutes.I came up with some conventional ones such as ‘to revealscratch card numbers’ and ‘give to charity’, but there was somereally original ideas such as ‘use as a screwdriver’, ‘see whatthe queen looks like’ and ‘as a stress relief’ – I am not quitesure about the last one though!

Collectively as a group we came up with 50 ideas (I neverdreamt there were so many uses for a penny!) which Kateexplained demonstrated the point that well-facilitated teamstend to generate many more ideas than even the most creativeindividual. It also illustrated differing viewpoints of whatobjectives might be and how ultimately value can be deliveredfrom a penny.

Kate went on to explainsome fascinating examplesof how objectives canbe lost or forgotten –for example: lack ofstakeholder buy-in anddirection, or becomingtoo involved in fire-fighting and potentiallytoo many agendas. Shedemonstrated how we can overcome these problems byusing a function diagram – a simple technique which startswith the objective, moves onto how we are going to achieve it,and why we are doing it. Everything in the diagram moves ina horizontal direction and must always be able to relate backdirectly to the objective. This method helped show us how wecan retain focus and see if we are doing things in our day-to-day jobs which simply add no value.

I found the event extremely helpful and I hope to use thetechniques I learnt on regular basis in my role. The event alsogave me the chance to network with some interesting peoplefrom Essex Police, Essex County Council and HMRC.

I will certainly be going to more of the CMI events and hopesome of you might like to join us in the future.

Hannah MyattStudent Experience Co-ordinator, ChelmsfordE: Hannah.myatt@anglia.ac.ukT: 0845 196 6851

A penny for your thoughts

If so, let us know………..

Either if you are a new or existing student at the University,attendance has always played a big part of study – and itdoesn’t finish here. Ok ok, we may not conform to the oldclichés of calling register at the front of the class, but we dokeep our eye on the attendance on all of our classes – so if youcannot make it, just give us a call, email or even drop in andtell us why!

We monitor absence because we care about your studies!Get in touch... Talk to your AIBS Faculty Office team today!

Cambridge:Tel: 0845 196 2112Email: aibsabsences-cam@anglia.ac.ukDrop in: COS 009

Chelmsford:Tel: 0845 196 3600Email: aibsabsences-ch@anglia.ac.ukDrop in: MAB 301

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