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Christopher Billich
Mobile Monday GermanyHome, September 15, 2008
Mobile UI in Japan
I work for a company called
based
somewhere around here
which works for companies like
The Shameless Advertising
Part
The Shameless Advertising
Part
(sorry, had to mention that)
useful
benri
便利
便 = convenient
利 = beneficial
useful:
Convenient
A B Solution to a Problem
+ beneficial
Japanese phones are a bit like these
Or rather, like this one
A B
A B
A B
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A B
A B A B
A B
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B
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Which is why the manual looks like this
That’s the bad news.
The good news is that the Japanese
ROCK.
AT:
The better news is that the Japanese
ROCK
Making things simple.
Making things easy.
Making thingsappealing.
A Simple AppealingEasy
Solutions to ProblemsB
Japanese Operators know that
if you have standards that
make it simple and
make it easy to
easy to
create lots of great contentand services
and
a revenue share that makes it
appealing to
create lots of great contentand services
plus
promote flat rate data plansso people will use them
then
.
How the Japanese solve problems
10,000 charactersMobile PCMultiple LinksEmoticonsAttachments
Telling LoveFrom Hate
Knowing what the weather will be without asking
On-deck, off-deck, full web search in one
Playing games without having to download stuff
Extending Brand Reach
Finding yourway
Redeeming coupons and payingwith the same touch
Of course, if your gardens
have no walls
and all sorts of people add new plants to it, all the time
then some partsof it are boundto be less pretty
but not everything that worksgreat has to look great.
127 million Japanese
with all sorts of different problems
can make things a bit messy
A B
A B
A B
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A B A B
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B
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B
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B
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but, generally speaking
A Simple AppealingEasy
Solutions to ProblemsB
(we work the same way)
Danke!
www.infinita.co.jp/enwww.slideshare.net/cbillich/slideshows
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