the best ofboth worlds
Ian Livingston CEO BT Retail
BT Fusion
BT Fusion - best of both worlds
‘all the convenience and features
of a mobile phone with fixed line
costs and quality’
BT Fusion – how it worksB
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The best of both worlds
• BT landline rates when you are at home or office
• Competitive mobile bundled minutes when you are out and about
• Free BT Fusion Motorola v560 phone
– Stylish, compact flip phone design with large, vivid colour display with video and camera
• Free BT Hub to wireless network your home
Meeting customer needs
“70% of customers avoid paying mobile
rates by using a landline”
“Over 30% of mobile calls are made from
the home today”
“19% of customers have problems with mobile coverage”
• BT landline rates when calling from home or office
– 5.5p per hour evenings/weekends
– 3p per minute peak hours
• Out and about
– Competitive mobile rates
– Free short calls home
– Monthly subscription from just £9.99(inc 100 mobile minutes)
• Free phone, free BT Hub
BT Fusion – exceptional value
Call type : from mobile device to UK landline in the home
5 min(pence)
10 min(pence)
30 min(pence)
60 min(pence)
% saving 10 mins
Peak call
% saving 10 mins off-peak
call
BT Fusion Off Peak 5.5p 5.5p 5.5p 5.5p
BT Fusion Peak 15p 30p 90p 180p
"3" Videotalk 500 25p 50p 150p 300p 40% 89%
Orange 200+100 online 50p 100p 300p 600p 70% 95%
O2 (Anytime) 200 50p 100p 300p 600p 70% 95%
T-Mobile Relax 200 self service 50p 100p 300p 600p 70% 95%
Virgin Pay monthly 200 75p 100p 200p 350p 70% 95%
Sainsbury's O2 200 50p 100p 300p 600p 70% 95%
5 min 30 min 60 min
% saving 10 mins
Peak call
BT Fusion – exceptional value
Call type : from mobile device to UK landline in the home
"3" Videotalk 500
Orange 200+100 online
O2 (Anytime) 200
T-Mobile Relax 200 self service
Virgin Pay monthly 200
10 min
% saving 10 mins off-peak
call
BT Fusion Peak
5.5p 5.5p 5.5p 5.5p
15p 30p 90p 180p
25p 50p 150p 300p 40% 89%
50p 100p 300p 600p 70% 95%
50p 100p 300p 600p 70% 95%
50p 100p 300p 600p 70% 95%
75p 100p 200p 350p 70% 95%
50p 100p 300p 600p 70% 95%Sainsbury's O2 200
BT Fusion Off Peak
BT Fusion – exceptional value
Call type : from mobile device to UK landline in the home 5 min 30 min 60 min
% saving 10 mins
Peak call
"3" Videotalk 500
Orange 200+100 online
O2 (Anytime) 200
Virgin Pay monthly 200
T-Mobile Relax 200 self service
10 min
% saving 10 mins off-peak
call
BT Fusion Off Peak 5.5p 5.5p 5.5p 5.5p
15p 30p 90p 180p
25p 50p 150p 300p 40% 89%
50p 100p 300p 600p 70% 95%
50p 100p 300p 600p 70% 95%
50p 100p 300p 600p 70% 95%75p 100p 200p 350p 70% 95%
50p 100p 300p 600p 70% 95%Sainsbury's O2 200
BT Fusion Peak
BT Fusion – exceptional value
Call type : from mobile device to UK landline in the home 5 min 10 min 30 min
% saving 10 mins
Peak call
% saving 10 mins off-peak
call
"3" Videotalk 500
Orange 200+100 onlineO2 (Anytime) 200
T-Mobile Relax 200 self service
Virgin Pay monthly 200
60 min
BT Fusion Off Peak 5.5p 5.5p 5.5p 5.5p15p 30p 90p 180p
25p 50p 150p 300p 40% 89%
50p 100p 300p 600p 70% 95%
50p 100p 300p 600p 70% 95%
50p 100p 300p 600p 70% 95%
75p 100p 200p 350p 70% 95%
50p 100p 300p 600p 70% 95%Sainsbury's O2 200Over 99% saving
BT Fusion Peak
• Phone that automatically connects through BT Broadband
• One personal phone
• Free BT Hub to wireless network your home
• 3 phones can be used at once
• Seamless handover
• Guaranteed coverage at home and office
• Range 20-25 metres in typical home
• 50-100 metres in free air
• Excellent voice quality
• Mobile when out and about
BT Fusion – a world first
• Start delivery to around 400 paying customersToday
September• Start rollout
Register today at bt.com/btfusion
Autumn• Further propositions for business
Just the start
just the start
Steve Andrews Chief of Mobility & Convergence
BT Fusion
BT
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eBT Fusion – just the start
Bluetooth
Today• Connection via Bluetooth to Broadband• Seamless in-call handover• Wi-Fi enabled BT Hub• Up to 6 phones per household, 3 calling simultaneously
Wi-Fi
The future• Migration to Wi-Fi phones• Richer services at broadband speeds
BT
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eBT Fusion – just the start
Wi-Fi
• More places • More mobile devices
Evolution of BT Fusion- More devices
• Greater range of devices from Tier 1 vendors
– The Motorola V3 RAZR will be the next BT Fusion Bluetooth/UMA handset - available later this year
– Working with Motorola, Nokia and Samsung to launch 6 Wi-Fi/ UMA handsets in around 12 months
Creating a world first
Creating a world first
Driving fixed mobile convergence globally
Fixed Mobile Convergence Alliance (FMCA)
• Currently the fastest growing operator alliance, founded & chaired by BT
• Driving standards based solutions & convergence handsets
• 18 Members representing over 300 million customers
– Auna, AT&T Corp, Belgacom, Bezeq, Brasil Telecom, BT, Cegetel, Cesky Telecom, Eircom, Korea Telecom, KPN, NTT Com, PCCW, Rogers Wireless, Swisscom, TRUE/ Orange, Telecom New Zealand & Telkom South Africa
Typical new product growth
Years
Vol
ume
Typical new product growth
Years
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2001 2003 200520042002
>5 million
Connected anywhere A wireless world - through convergence
BluetoothBluetoothWi-FiWi-Fi
Private/GuestWi-Fi
PublicPublicWi-FiWi-Fi
Public Wi-Fi
Connected anywhere A wireless world - through convergence
BluetoothBluetoothWi-FiWi-Fi
PublicPublicWi-FiWi-Fi
Private/GuestWi-Fi
Seamless, ubiquitous, easy to use & secure
Public Wi-Fi
Connected anywhere - BT Building the future
Over 7800hotspots in the UK
Over 30,000 hotspots globally
Enterprise wireless LAN & guest Wi-Fi
Delivering new services & applications
EnterpriseBT Fusion
Converged voice & data
messaging
High quality video-centric
services
Machine to machine
More convergence
devices
A world first from BT
Ian LivingstonCEO BT Retail
‘all the convenience and features
of a mobile phone with fixed line
costs and quality’
BT Fusion – best of both worlds
A world first