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The Benefits of LinkedIn
for Lead Generation
Presented by Janette Speyer:
Online Marketing and Branding Strategist – Web Success team
Outline a Plan and Devise a Strategy
o What message to you want to deliver?
o Who is your target?
o How do you want to be perceived?
o What is your unique selling proposition?
o What sets you apart from your competition?
o What are your strengths?
Be Searchable
o People will search for your name on search engines
o Use relevant keywords so you can be easily found
o Use keywords in your job title and your professional bio
o The search engines spider LinkedIn profiles
Utilize the LinkedIn Tools
Start Talking – Join Groups!
o Best opportunity for networking
o Ask and answer questions
o Join groups that are relevant
o Start discussions
o Connect with people in your group
o Share your links, blogs and ideas
o Establish yourself as an industry authority
15 Minutes A Day Formulao Review your keywords
o Visit your group and join in a discussion
o Look for connections in your group
o Share a relevant link
o Share your twitter updates using #in
o Ask for and give a recommendation
ResourcesLinkedin:linkedin.com/company/web-success-teamlinkedin.com/in/websuccessteam
Website:WebSuccessTeam.com
Twitter:@websuccess
Facebook:facebook.com/WebSuccessTeam
Google:+JanetteSpeyer
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