2 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
OVERVIEW
1 PURPOSE
2 DATA SOURCE
Using Insight Report tool
(insightreport.vn) to determine
who win on Facebook
Showing customer insight
Từ 24/9/2014 đến 07/10/2014
3 PERIOD
facebook.com/GrabTaxiVN
facebook.com/easytaxivn
3 3 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
FACEBOOK RACE
129618
53448
Total Page Fans Total Page Fans
(∗)
WHY?
• Campaigns is more attractive?
• Community is more active?
• CRM is better?
5 5 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
No. CONTENT TIME ENGAGEMENT
1
Input promotion code to discount
15000 VND per ride, used 8
times
09/29 to 10/05
(7days) 11452
2
Discount 30000 VND per ride,
used 3 times
09/25 to 09/28
(4 days) 5786 Enter “IPHONE6” gift code to
take a chance of getting Iphone 6
and discount 10000 VND per
ride
3 Discount 15000 VND per ride,
used 8 times
10/06 to 10/12
(7 days) 3274
TOP THE BEST CAMPAIGNS
TOP CAMPAIGNS
6 6 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
No. CONTENT TIME ENGAGEMENT
1
Enter gift code to take a chance
of getting Iphone 6 End time: 10/20
7654 Discount 20000 VND per ride,
no limited
9/27 to 10/06
(10 days)
2 Discount 40000 VND for a ride,
only applied for Ha Noi
10/07 to 10/10 (3
days) 2247
3 Special promotion only applied
for Ha Noi For newbie 295
TOP THE BEST CAMPAIGNS
TOP CAMPAIGNS
7 7 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
KEY TAKEAWAY
The best their campaigns is promotion (discount) and
attracting many people. However, Grab received more.
“Iphone 6” event of Grab was held sooner than Easytaxi
Easy taxi promotions focus on mainly Ha Noi resident.
9 9 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
1. Give gifts weekly (food, fruit, skin-care)
2. Discount 50,000 VND for a ride, if clients have 10
rides in week
3. Sponsor of Saigon Makeover contest
None
OTHER CAMPAIGNS
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THE WHOLE CAMPAIGNS
CLIENTS BENEFITS FROM PROMOTIONS
SAVE*
310000 VND
(*) If users take 2 rides per day
SAVE*
280000 VND
11 11 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
Grab:
Various campaigns
Making impressive with clients as Saigon
Makeover contest
Clients receive more benefit
KEY TAKEAWAY
13 13 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
USER POST SENTIMENT
29%
67%
4%
Positive Neutral Negative
0%
50% 50%
Positive Neutral Negative
29 POSTS 6 POSTS
COMMUNITY HEALTH
KEY TAKEAWAY
GRAB REVIEWED
BETTER (29% USER POSTS ARE POSSITIVE)
14 14 14 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
370
464
COMMUNITY HEALTH
COMMENTER
COMMENT
165
175
COMMENTER
COMMENT
15 15 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
Grab:
• More active users
• More user contents
• Better review
KEY TAKEAWAY
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