hi.
xkcd.com/58/
we’re from justgiving
that website where nice people raise money
yep, that one
Simon - user champion
paper prototyping
threadless buddies
making videos with toysat vimeo.com/justgiving
Jonathan - charity champion
dangerous work with excel
making friends
food
and we both dabble in
UI design
research
blogging
beer
creative marketing language
BTTFflickr.com/photos/f1rstborn
flickr.com/photos/sikon
Seven years
5,066 charities
£290,631,544
£452 every minute
average from april/may 2008
What is digital divorce anyway?
other than creative marketing language...
insert web2.0 buzz term for *evangelist* here...
So this is how we’ve avoided it
1. listen to your users
everybody says they do
they say good things
and they say bad things
2. *actually* listen to your users
it’s more than just listening and answering
questions
user-centric design
listening labs
3. expect criticism
and be prepared for it
4. honest & open
tell the truth
[interlude]
a quick story about people
new methodology
1. Data
2. Listening Labs
3. Analysis
5. open and, erm, honest
have people at the end of a phone
6. you can’t please everyone
web apps don’t have to be
sexy
solve a problem
7. enable
the old brand vs. control thing
hey, guess what?
you never had any control anyway
ownership is obsolete
sphere of influence
sphere of control
real world stuff
so what’s next?
portability
• justgiving.com
• twitter.com/simondoggett
• twitter.com/jon_bedford
• thanks!
xkcd.com/262/
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