the ten golden rules of social media@jayberkowitz
the ten golden rules of social media@jayberkowitz
• what makes social media work for business and personal brand development
• develop your own social property
• how to build your channels
• simple 3-step social media rock star
the ten golden rules of social media@jayberkowitz
it’s not about you
put their name in lights
retweet
recognize and interact
recognize and interact
the 95% rule
what is your passion?
If you build it they won’t just come
Campaign produced 14,545 targeted fansThe cost per fan was $0.22
‘if you like’
Photo Credit Flickr: avlxyz
facebook advertising
Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees
facebook advertising
3. there are no rules
content is king
what are your top 3-4 q’s
a picture is worth 1,000 clicks
“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
video!
Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator23.9 million total subscribers.
3.69 billion total views$8.47 million estimated yearly income after YouTube's 45% cut.
Facebook Video
Facebook Video
traffic x conversion = revenue
“That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
“After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
video training course
webinar
book
what is your ebook
lead the trends
lead the trends
lead the trends
Photo credit - Wikipedia
YouTube Retargeting
Facebook Retargeting
mobile/apps
Facebook Mobile
• 1.5 billion users• The average person check FB 14 times per day.• 101 million people access FB via mobile per day• 71% mobile traffic
Promoted Social Content
Facebook custom audience
Podcasting
cascade content
cascade content
cascade content
cascade content
cascade content
the ten golden rules of social media@jayberkowitz
1. it’s not about you 2. the 95% rule 3. if you build it they won’t just come 4. there are no ‘rules’5. content is king 6. a picture is worth 1,000 clicks7. video! 8. traffic x conversion = revenue9. lead the trends 10.cascade content
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