Tia Campbell
A2 Textual Analysis - Newspaper
Masthead. Large and clear placed at the top of the page. It uses a simple font type that can be read by all audience groups. The advantage of having a simple masthead makes it easier to read and it allows it to be suitable for all audience types. The masthead design is not aimed at a specific audience group. Simplicity in masthead design choice also allows the masthead to become recognizable and popular to the audience.
The people featured within a newspaper vary with the news that is being delivered. In this example the news of the front page (national news) is related to the royal family, therefore the express and star will feature a photo taken of the royal family members being mentioned in the article. Photographs of people tend to be natural and non-posed/un-exaggerated, depending on the news story. These photos are very different to images used in a magazine, where people may go through a photo shoot process to get a good photo, Whereas, in newspaper “paparazzi” images or photographers who are employed by the company are used. Photographs are non-edited in a newspaper (unless background is cut away to make a graphic out of the main focus of the image).
Date, Telephone and price
Weather forecast box
Strap line
Headline
Stand first & By-line
Lures to give direct page number to readers.
Lure
Columns
Cover stories
Caption
Masthead at the top and from left to right of the page.
Price, Website and Date
Inside Stories with Lure
Headline
By-line
Strap line
Captions
Photograph/people
Advertisements
Columns
Competition inside and Lure
Page 2 Analysis Newspaper masthead logo
Advertisement
Terms & conditions related to advert
Weather report
Information point and reference
Promoting synergy (website)
Lottery advert
Paragraph of what is inside the newspaper page numbers.
Paragraph related to past newspaper in corrections
People
Advertisement
Newspaper contact details
Terms and conditions related to advert. (small print)
Metro advertisement privacy reference
Quote of the day
Date and page number
Newspaper masthead
Photography
Advertisement
Weather forecast box (different style to previous newspaper
Column to summarize news from national newspapers
Page number
Caption and description
Page 2 Analysis
Page 2 Analysis
Masthead
Date
Contents column format
Main headline
Columns of text
By-line
Caption
Website
Photograph
Contents box and page numbers
Editor is the head of the newspaper, they decide what stories should be featured in the newspaper. Sub editor informs the writers which stories will be featured and check the stories to see if anything can be changed to make the story appeal to more people. Cartoonist makes cartoons in each issue of the newspaper and also makes comic strips. Sports writer goes to sporting events and writes a report about those events.
Photographer takes pictures which will be featured in the newspaper. Reporters/Journalists write news stories for the newspaper. (Feature writers write less news-orientated articles). Designer decides how the newspaper should look. Printers physically print the newspaper.
Newspaper Roles
By carrying out a textual analysis of all these newspapers we can see that all of the newspapers contain the same features because all of the features are important and vital for the newspaper. These are features such as showing the masthead on both pages, date, and images and a consistent amount of columns used in all the pages. What is different between all newspapers is design, layout and house style. Depending on the target audience and type of news the institution delivers, will have an effect on the design of the newspaper. In example, “Thelondonpaper” is remotely aimed at a younger audience, so they layout of their newspaper looked like a tabloid and would appeal and attract a younger audience by having a less-traditional appearance. I personally prefer the newspaper designs that have a less-traditional appearance because they appeal to my age group and will contain and deliver news which would be more appealing to my specific age group. I hope to achieve these conventions of tabloid newspapers within my production, particularly on the front cover. Although I will keep the majority of traditional conventions on the second page of my newspaper, features such as a weather report and advertisements.
What I have found