Masthead – The Masthead of Q stands out compared to others. It is made up of a red square, with a white Q, written with a formal font, in the middle. Most headers are centralized, but Q choose to place it in the upper right corner of their front cover. This isn’t the only thing that makes the Masthead unique. Whilst nearly all magazines name is a word, Qs is just a letter, making it very easy to remember.

Puff – The puff is used as an advertising tool. Q has used a golden circle, with white text reading “The 300th issue, introduced by Paul McCartney”. This can make the audience expect this issue to be a great one, maybe a bit bigger than the normal ones. Advertising it’s their 300th issue, is saying they’re rather successful, having been around for so long.

Sub headings – The features of a magazine is there to insure the costumer that there is more content inside the magazine and what this issues main articles are about. On this cover page, we see that we can read an article about “Keith Richards’s secret stash” if we buy the magazine. By adding these articulate, exciting features, the publisher can attract people’s interest.

Dateline – The date of the magazine is important, as it tells the viewers that the features and articles are relevant to the date. In this magazine, the dateline is placed above the barcode.

Cover image – The main image often takes up the whole cover page and is very important as it one of the first things the viewers see. Adele

is a very popular artist, so having her on the front page is a good, as it attracts a big audience. She is placed on a white background, making her pop.

Colours – The bright, sporty colours are playful. As well, the bright red colour is very eye-catching. The main colour used are red, white, black and gold, being simple, but playful and fresh.

The price tag –though it’s a common convention, the company doesn’t want it to stand out, as it’s not that appealing to the audience, therefore the price is written in small font size. That being said, it is still important as people like to know how much the magazine costs, before they decide whether to buy it. The price “3.99” also reflects the socioeconomic status of the target audience.

Banner – Embedded in the logo, underneath the masthead, there is a text displayed. “Discover great music”. Short, but concisely, it gives an insight into what their magazine is about and gives you a few ideas about what you can expect to read about. The simple phrase, is as the name, easy to remember and almost emerge in your head the second you hear the name of the magazine.

Colour – Uncut use red, black, white and yellow colour scheme to help draw attention on the main features of their content page. The eye-catching red has coloured the headline, making it easy to locate the content page, whilst browsing through the magazine. The same colour is

used on the sub-headings, so you quickly can read what the pages are about, without reading the whole text. The colours are selected to attract the target audience. Using girly colour like pink, light blue and purple, could make them suspect this isn’t content wouldn’t fulfil their needs.

Header – In big, serif style, clear red, capital letters, “Contents” is written on the top of the page, making it easy to clarify what to content to expect and to find the page in the magazine. The same header style is used several times on Uncuts content pages to create a recognition. No crazy text effects are added. Having drop shadows or other stylish effect would crash a bit with the name of the magazine “Uncut” associating to un-edited.

Selling line – the issue number and date of it is written in reasonably small font size, as it’s not the most important priority of content pages. It’s in black, which is contrast whit the white background, making it stand out.

Main image – Located on the left-hand side of the page is a medium shot portray mode image of singer Dave Davies. Featured in one of the issues main articles, it’s only logical that the artist is on the content page, making it easier for the reader to place the person.

Divider – The black line divides the pages, sectioning the content. This makes it easier to read.

Blocks – the articles are placed within sections, based on what the content is about. Giving a better overview, this makes it easier for the reader to find the article of their choice. Under the “Regulars” section one can find the monthly content. If there is feature of that section that the reader enjoys, the magazine secures it will be there every issue.

Main heading – The title of this article is small compared other magazines. It’s located in the upper right corner and lets us know who the artist is. Using two different fonts and the one word being written in lower case and the other in capital, the two words contrast with one another.

House style – The houser style of this article is very simple and formal. It is all black and white, except the big “L” in red, popping out in contrast whit the black and white

Layout – The image takes up the first half page, whilst the text is packed together on the second one. This is a common layout for Q’s double page spread, being their style, creating a flow amongst their issues.

Main image – The image shows Lady Gaga, which is who the article features. She naked, only wearing a chain-necklace, whilst her makeup is rather glamorous. The photograph reflects her personality and style, being extravagant and fashionable, but crazy and a bit quirky. It’s black and white, which takes the distraction away from the colours and helps

you concentrate on what the producer is trying to communicate with the construction of the image.

Text content/typeface – The font used for the masthead is some decorative, being the word “lady” written in italic penmanship, and some yelling, being the word “Gaga” written in capitals letters, making it stand out. I know this is a part of their house style, but still it reflects the style of the artist, being fashionable in con

Masthead – As Q, Uncut has an attractive red colour on their main heading, but a shade darker. Something Q doesn’t have is a 3D effect, giving associations to the 80s. This communicates that the content does not just concentrate around the popular music of today. The name “uncut” reminiscent of unedited and honest. Generating expectations that the magazines content is truthful.

Colours – The use of white, black, blue and red creates balance in the cover page. Being a stronger, clearer colour than the light blue, I’d guess the sub-headlines in red are the issues most important ones.

Main image – The main image relates to one of the issues articles, making it a cover story. You see Paul McCartney, staring right at the camera, making it feel like he’s looking straight at you, something which grabs once attention. The artist is wearing everyday clothes, so the audience can relate to this person and feel like they’re getting a more personal and honest picture of him.

Plugs – The music magazine advertise with product they expect their audience will be interested in. If not sure about whether or

not to buy the magazine, a plug may be a factor making the viewer ending up purchasing the publication.

Sub heading – are written in a way to make the audience interested and curious. In serif, they flow with the main heading and the red and blue colour scheme concur with the house style of the magazine.

Main heading – Featuring Qs logo, the main heading reads “Q Contents”, making it easy to clarify which page it is. In contrast with the red colour of the rectangle, framing the heading, the “Q” really stands out.

Colour – the black, white and red colour scheme follow the house style, creates a consistency in the magazine. It also fits whit the content, being music news and most important artist of the time. As fresh meat, the vibrant and strong red colour is very clear, matching the content, being music news and most important artist of the time.

Sub heading – With the page number to the left, the sub headings is the name of the artist or band the article features, making it easy for the reader to browse to the one of their interest. If you want more information regarding the article, a small description is placed bellow. In house style colours, the sub headings are written in black, contrasting with the background, and underlined by a thick red line, making them easy to read.

Sub image – several sub images is placed on the content page, to show the various content of the magazine.

Layout – Very neat use of colours, featuring mostly red, black and white. For the most part very tidy setup, making the photos that are wry stand out.

Main image – The main image shows lead singer of Foo Fighters, the band this issues main article features. The layering of the photo, demonstrates his importance, overshadowing some of the other content.

Main image – Instead of one main, in this double page spread, there are several small images. Considering the content, it fits the article better. Each image, presents the band at the current time and place specified. The all have white frame around them, strengthened by an outer bottom right shadow, making it look real printed negatives. This creates the feeling of looking through a photo album, making it feel more personal.

Sub headings – White, capital letters on red background specify the place and year of the photograph above. Following the magazines house style the bright red of the box, framing the titles, strengthens the white in which they are written.

Date, magazine name and page number – is localised in the bottom outer corner on each page, because that’s normally where you would expect to find the page number.

Main heading – the upper heading reads “ch-ch-ch-ch-changes”, reflecting to Jon Lord, which the article features, and his life in rock. Having been all around, playing whit a lot of people, the line from David Bowies “Changes” fits the article well. The magazine has used two

different fonts and font sizes for the main heading, helping to clarify that they’re not meant to be read in one sentence. This is not the only thing, creating contrast between the two headlines, whilst the upper headline is written in sans serif, the lowermost is in serif. In addition to making the words pop out, the loud and clear red, colouring the words “deep purple”, goes together with the magazines house style.

Masthead – bold and with an outer shadow, is easy to see and quickly clarifies what type of music genre this magazine is about. Above “classic” is written in smaller letters, adding once it has caught the rock enthusiasts attention, that this is the highest quality of its kind.

Sub headings – the sub headings are mostly the name of the band or artists featured in the magazine. This is to grab the fans attention, as they are the “classic rock”s audience. The black against the light grey background, gives them a bit of a pop, which makes them easier to focus on.

Main heading – The main heading is much more in contrast to the background, in order to make it more viewable to the audience. It’s the main head because it links to the issues most important article. The air between the walls of the “U”, which otherwise would be empty space, is used to give an future information on what the article is about, in hope to further grab the readers interest.

Main image – supporting the main heading, the main image present the lead singer of the featured band. Staring straight at the camera, Matt Bellamy grabs hold of once attention. His facial expression goes along with the style of the cover page: neutral.

Something which again, reflects the style of his band. Although Muse is a rock band, it’s not hard rock, which a black colour scheme might would have suggest. The band is somewhere in the middle, as the colour grey is as well. The mise-en-scene and expression on his face, makes me regard him as a great, yet credible man and I would guess the current article is about his succession.

Barcode – to be able to purchase, there is of course added a barcode. The date of the issue is placed inside the same rectangle box, so the viewer can know when it is published.

Main heading – Bold and bigger font size than the rest of the text, the main heading quickly catches your eye and makes it clear what page you’re on. Written in it italic, scriptwriting font the headline, along with the vintage looking line going through it, gives the page a formal vibe, strengthening the idea that the magazine, as their name states, features “classic rock”.

Main image – taking up more than half of the page, our focus is dragged towards the image of Muses lead singer and further on their cover story on the band. Showing the artist performing on the stage, were presented right away to the world of Muse.

Colours – balanced use of red, white and black, the colours being a part of the magazines house style, creating a consistent flow amongst their issues and throughout the magazine.

Sub headings – like on Q’s content page, the sub headings for the articles featuring a band or artist are just their name. With the page number to the left, the reader can easily locate and turn to the page of the band/artist of their interest. Black font colour on white background, makes the sub headings easy to read, whilst the red draws attention to the smaller font sized as well.

Layout – being a part of their house style, the layout is very conventional to many of the magazines content pages,

which creates a recognisability and flow amongst their issues. With a bit vintage rock and roll style to it, but still tidy, the readability stays good at the same time as they get to communicate the vibe of the magazine.

Publishing date and issue number – underneath the main heading, the publishing date and issue number placed. It’s a conventional thing, but not the most important information of the page, and therefore written in small font size

Space – to separate the sub headings and not discourage the reader with too much text, space has been used consciously. Small space between lines, suggest they belong together, whilst much space suggest the opposite. The white space has another usage as well: it draws attention to the text. So, the articles the magazine want to showcase the most, has a lot of free space around them, as we’re then more drawn to the text.

Main heading – Giving connotation to the sci-fi theme of the band’s music, the main heading reads “Interstellar overdrive”. Meaning “Between the starts” the sentence reflects Muse position as well, being an upcoming band, it’s music hitting top lists.

Main image – Bellamy is dressed in a silver suit, building on the sci-fi feeling. The two other members of the band are wearing very futuristic clothing as well. The image taking up the whole left hand side, expresses their greatness, which is mainly what the article is about. The portrait format and direct eye-contact, adds on this feeling of the band being secure of their position and future greatness

Sub image – a smaller image of their latest album is inserted lower on the page. This gives the audience a picture of how the album looks like, so they recognise it later on and have more images to link the text to.

Pull quote – As many people just read the headline and other parts of the text that stands out, I think extracting an interesting quote is smart to awake the readers curiosity. A pull quote takes up a large part of the bottom left side. It easily catches the eye, as it’s written in bold serif, with much larger font size than the rest of the copy text. In addition to this it’s

framed by thick lines, over and under the quote, separating it from the rest of the text.

Language and layout – The target audience being between 16-30, not too many advanced words are used, making it manageable for the younger audience to read and understand as well. The language also tells us what the artists are feeling, making it able for us to relate to them. With black font colour on light grey background, written in an article layout with two columns and several paragraphs, the readability is good. The

drop cap, makes it easier for the reader to locate the beginning of each new paragraph.

By-line – Giving credit to the writer and photographer, their names and title are inserted bellow the headline. Being just a few that are interested in the names, in addition to being a common convention, the by-line is written in small font size.