Swot Analysis of Software Testing companies Testi
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
1 Testing - Top Competitors ‘ Brief Background
• Top Competitors
• J9 Technologies –J9 Technologies is a certified Hewlett-Packard Gold Partner, specializing in Business Service Management and Application Performance Lifecycle management. The company provides the experience, training and tools a n organization needs to cure application performance issues and the processes that cause them.
• Checkpoint Technologies - Checkpoint Technologies is an HP Business Partner and Certified Training Partner with expertise in BTO and software testing: performance, functional and application security. The company provides HP Software solutions and services such as classroom training, mentoring, senior consulting and staff augmentation, with expertise in installation, implementation and configuration.
• Utopia Solutions Utopia Solutions is a leading software quality and testing consulting firm serving over 200 of the Fortune 500 since 1999. We are focused solely on software testing, test automation and performance testing, and are dedicated to driving value for our clients through the application of process, expertise and innovation
• FocusFrame –This is a Hexaware company, which is a leading global provider of business technology optimization (BTO) consulting services. Specializing in end-to-end enterprise systems validation and optimization, IT governance, and service desk and asset management solutions, The company offers a full suite of services, combining proprietary process methodology with strong platform experience and our suite of patent-pending BPT Accelerators. FocusFrame is a premier producer of BPT Accelerators and a pioneer in the development of business process testing.
• Melillo Consulting - Melillo Consulting is a BTO Partner providing information technology expertise geared specifically to midsize and enterprise customers. From design through deployment, Melillo solutions enable your customers to quickly deploy HP Software Solutions. Solutions that leverage existing IT infrastructure and connect IT strategies with business value.
• LogiGear- Founded in 1994, LogiGear is a privately funded corporation headquartered in Foster City, California. The company has built a reputation for offering the widest range of services in the software testing industry. Be it consulting, training, outsourced testing, or products, we partner with software organizations to create approaches that precisely meet their needs.
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www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Competitors’ – Websites Evaluation 2•
Websites Navigation
Information Architecture
Lead Capture Mechanism
Web 2.0 Features
http://www.j9tech.com P P C O
http://www.checkpointech.comP D D O
http://www.utopiasolutions.com P D D O
http://www.logigear.com P P D P
http://www.focusframe.comC C D O
http://www.melillo.com P P D O
http://www.vipconsulting.comC C P O
P SATISFACTORY C GOOD
O NA D BAD
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Competitors’ Analysis – Services & Products 3•
Competitors BTO Software Centers and Products
BTO CIO Initiatives targeted
BTO Solutions targeted
Applications
Vertical market expertise
Unique offerings
Sales areas
Mentora.com Performance CenterQuality Center
Application modernization
Application lifecycle management
SAP, Oracle, PeopleSoft , J2EE, .NET
CME, Financial Services, Healthcare , Manufacturing Education
MQ Performance Testing Accelerator
ME, NH, VT, NY, MA, NY , NC, SC, GA
J9 Technologies Business Availability Center , Data Center Automation, SOA Center, DDM Centre
Business and IT alignment Predictive service operations
Application lifecycle managementBusiness service management
ITIL, J2EE, .NET CME, Healthcare Medical Power & Energy
J9 Technology SOA Middleware Suite for HP LoadRunner
WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, TX, FL, VT
Checkpoint Technologies
Application Security Center (SPI Dynamics)Performance & Quality Center
Application modernizationBusiness and IT alignment
Application lifecycle managementIT Portfolio management
SAP, OraclePeopleSoft, SiebelJ2EE, .NET
Not Specified Sirius SQA Business Partner
TN, AL, FL
Utopia Solutions
SPI Dynamics, Business, Availability Center, Discovery and Dependency Mapping (DDM), Performance Center, Quality Center, SOA Center
Application modernizationBusiness and IT alignment
Application lifecycle managementBusiness service management
SAP, OraclePeopleSoft, SiebelJ2EE, .NET, Virtualization
Not Specified Online Functional Test Automation Assessment and Strategy package
CA, HI, TX, AR, LA, MS, WI, IL
FocusFrame.com
SPI DynamicsBusiness Availability Center, Discovery and Dependency Mapping (DDM), Performance Center, Quality CenterUniversal CMBD
Application modernization, Business and IT alignment, Predictive service operations
Application lifecycle managementBusiness service managementIT Portfolio management
SAP, OraclePeopleSoftSiebel, ITIL, J2EE.NET
CME, Financial Services, Healthcare , Manufacturing Travel& Transport, Education –State & Local
Business Process Testing , Accelerator for PeopleSoft , Siebel , Oracle, MetaVance & Web
WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, TX, NJ, DE, DC, etc
Melillo Consulting
Business Availability Center , Data Center Automation, SOA Center, DDM Centre, Storage, Server Automation, Service Desk, Operation Center, Universal CMBD
Application modernizationBusiness and IT alignmentPredictive service operations
Application lifecycle managementBusiness service automationBusiness service managementIT service management (ITSM)
SAP, OraclePeopleSoftSiebel, ITILJ2EE, .NETVirtualization
CME, Financial Services, Healthcare , Manufacturing EducationFinancial Services
Not found except its long existence (20 years) and recognition
TX, ME, VT, MA, CT, NJ, DE, VA, DC, GA, NC, RI, CT, etc.
Visionary Integration Professionals
SPI Dynamics, Business Availability Center, Portfolio Management , Predictive Service operations
Application modernizationBusiness and IT alignmentPredictive service operations
Application lifecycle managementBusiness service management
SAP, Oracle, PeopleSoftSiebel, ITIL, J2EE, .NET, Virtualization
CME, Financial Services, Healthcare , Manufacturing EducationFinancial ServicesFederal Gov. Logistics
Its partnership with technology leaders in providing solutions itself shows its UVP
WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, , ND, SD,, etc.
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. J9 Technologies - SWOT Analysis
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
4• J9 Technologies • Based on the above findings, drafted below is SWOT analysis and top observations.
Strengths Opportunities
Applications - SAP, Oracle and People Soft
Unique Offering - MQ Performance Testing Accelerator
Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education
Applications - SAP, Oracle and People Soft
Unique Product - MQ Performance Testing Accelerator
Potential demand for Applications & MQ Performance Testing
Weakness Threats
No MS Gold Certification No DDM centre Lack of SOA Centre No solutions for Energy &
Power sector Providing only Performance
and functional Testing
Applications – J2EE & .NET Lack of Certification to demonstrate expertise in selling HP products
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. Checkpoint Technologies- SWOT Analysis
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
5• Checkpoint Technologies
• Based on the above findings, drafted below is SWOT analysis and top observations.
Potential Strengths
Potential Opportunities
Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education
Unique Product - MQ Performance Testing Accelerator
Market for MQ Performance Testing Accelerator
Vertical Expertise - Financial , Manufacturing & Distribution , State & Local Government and Education
Large Market Segmentation
Potential Weakness
Potential Threats
SPI Dynamics Business & IT Alignment Lack of SOA Centre Siebel
J2EE, .NET Applications
Performance & Quality Centre
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. Utopia Solutions - SWOT Analysis 6• Utopia Solutions
• Based on the above findings, drafted below is SWOT analysis and top observations.
Potential Strengths
Potential Opportunities
Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education
Unique Product - MQ Performance Testing Accelerator
Market for MQ Performance Testing Accelerator
Vertical Expertise - Financial , Manufacturing & Distribution , State & Local Government and Education
Large Market Segmentation
Potential Weakness
Potential Threats
SPI Dynamics Business & IT Alignment Lack of SOA Centre Siebel
J2EE, .NET Applications
Performance & Quality Centre
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs. FocusFrame - SWOT Analysis 7• FocusFrame.com
• Based on the above findings, drafted below is SWOT analysis and top observations.
Strengths Opportunities
Unique Offering - MQ Performance Testing Accelerator
Highly focused performance and functionality testing service and products
Unique Product - MQ Performance Testing Accelerator
Potential demand for Applications & MQ Performance Testing
Weakness Threats
Less CIOs Initiatives and solutions targeted
Low market reach
Low sales center Low software centers and
products
Established brand (Hexaware)
Large client base
WOM
Large Market Reach & Penetration
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Testing vs Mellio Consulting vs VIP - SWOT Analysis 8• Melillo Consulting and Visionary Integration Professionals
• Based on the above findings, drafted below is SWOT analysis and top observations for Mentora vs Mellion Consulting vs . VIP
Strengths Opportunities
Unique Offering - MQ Performance Testing Accelerator
Highly focused performance and functionality testing service and products
Unique Product - MQ Performance Testing Accelerator
Potential demand for Applications & MQ Performance Testing
Weakness Threats
Less CIOs Initiatives and solutions targeted
Low market reach
Low sales center Low software centers and
products
Established brand (Hexaware)
Large client base
WOM
Large Market Reach & Penetration
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
LogiGear - SWOT Analysis 9• LogiGear
• LogiGear is not BTO Software HP partner because the company is focused on its automation testing services with offshore and onshore software testing. Find below the SWOT analysis Strengths Opportunities
Unique Offering - MQ Performance Testing
Accelerator
Highly focused performance and functionality testing service and products
BTO HP Partner
Unique Product - MQ Performance Testing Accelerator
Online Marketing & Asset marketing may be helpful in promoting unique products
Value proposition need to be emphasized while promoting
testing services
Weakness Threats
Lack of renowned software testing experts and authors
compared to LogiGear
No asset marketing while LogiGear is heavily engaged
in events and asset marketing - their authors and experts
write books and papers.
LogIGear is purely a testing company
Heavy asset marketing & knowledge base
LogiGera’s leadership in testing
www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022
Promotional Strategies- What They are Doing? 10• Top Competition & Online Marketing
P SATISFACTORY C GOOD
O NA D BAD
Top CompetitionJ9
Technologies CheckPoint
Utopia Solutions
FocusFrame MelilloVIP
ConsultingLogiGear
Organic Ranking for Major Keywords
D D P P D D D
Pay Per Click O O O O O O O
Viral Marketing P P P P D P P
Social Marketing D D D D O P P
Webinar /Events O O O C P C C
Asset marketing D D D P D P C
Email Campaigns /Offline
Marketing
C C C C C C C
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