Download - Tessa Barrera, Lexis DMX Dublin2014 - Mission to the Edge of Space:

SOCIAL ISN’T ROCKET SCIENCE: People Powered Social

Key points

• Focus on socializing your business

• Get people talking about something you’re doing

• Increase the probability of luck

40%

40%

20%

Amazing RB content

Amazing UGC

Promotional

Brand Message

Consumers

Brand Message

PEOPLE

1:1 in Real Time

400% INCREASE ON BRAND ENGAGEMENT TIME

8 MILLION CONCURRENT VIEWERS

OVER 150 MILLION VoD VIEWS

52 MILLION VIEWS

Key points

• Focus on socializing your business

• Get people talking about something you’re doing

• Increase the probability of luck

BROADCASTING VS NARROWCASTING

Focus on socializing your business #ftw

@tessabarrera [email protected]