The Ten Things Every VC Needs to Know About Internet Marketing
Jay BerkowitzTen Golden Rules
www.TenGoldenRules.com
561-620-9121
Objectives
• What to look for in Investments• What’s Hot right now in Social
Media and eCommerce• Tools to impress the ‘cool kids’• How to Cost effectively
generate traffic to a website • Turn traffic into leads & sales• How to get a website ranked at
the top of Google searches• Measure lead cost and
generate profitable ROI
U San Fran Internet Masters Certificate
Recent MediaWall Street Journal
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The Ten Things Every VC Needs to Know About Internet Marketing
Jay BerkowitzTen Golden Rules
1. The company you invest in today… is not the company
that will make millions tomorrow
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
110000BBiilllliioonn
SSeeaarrcchh™™
#2 You can measure ROI…to the penny
Pay Per Click
18
Advanced PPC Local
Landing Page Performance + 44%
2. You can measure ROI to the penny
#3 Internet Advertising is
NOT Expensive
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Highlight textCopy into Word
Docment
Target 250 – 1000 words per page
Build links TO your site
TenGoldenRules has 4,979 Links TO
the site
Directory links Business.comPage Rank
7/10
TenGoldenRules.com Meta tags match content
SEM Rush – search results on first 2 pages of Google
Target – Own Google Real Estate
3. Internet Advertising is not
Expensive. SEO is Free!
#4 It’s easy to find out about the market
860 Pages Indexed or
‘read’ Alexa Rank 1,836,339
SEO QuakeToolbar
Google Page Rank 5/10
6,061,885 Alexa Rank
SEO QuakeToolbar
263 Links TO the site
Google Page Rank 4/10
217 pages indexed ‘read’ by Google 7,910,688
Ranked on Alexa
SEO QuakeToolbar
Google Page Rank 3/10
Google Page Rank 2/10
1,360 pages indexed ‘read’ by
GoogleAlexa Rank 3,147,325
SEO QuakeToolbar
Compete.com track unique visitors
SpyFu.com estimate competitor’s Pay Per Click Spending
4. It is easy and free to evaluate an industry and competitors
#5 It is for Every
Business!
5. Internet Marketing is for EVERY
business
#6 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com
Personalized News Feed
6. It is easy to learn this stuff.
The rule of 3
#7 Blogging
Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
7. Blogging = your own website
#8 You can find the People
Craigslist – Classifieds, Real Estate, Very Few Pay
Alexa Rank 47
Google Page Rank 8/10
Facebook – Rising Star
8. Find good people where they hang out
Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
9. Your website can be a lead magnet
10. What’s HOT?Deal a day Websites
Groupon Announces $1.35 Billion Valuation Round
Location Based Networking
Augmented RealityAccrossAir
Augmented RealityAccrossAir
Info Marketing
Info Marketing
Facebook Fan Pages
S-Commerce
YouTube – 100 Million Views/Day!
Alexa Rank 3Google Page
Rank 8/10
YouTube – BlendTec
Twitter is my Personalized News Feed
Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
Does it Work for Business?11:53 AM
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
8:10 AM May 2nd
Does it Work for Business?11:55 AM
1. It’s not what you start…2.Measurable to the Penny3. Internet Advertising is NOT Expensive4.Compare to Competitors5. It is for your business!6. It’s not too late to learn7.What are they doing at their desks8.You can find great People9. Your website is a lead magnet10.What’s Hot!
Ten Things Every VC needs to know about
Internet Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?eNewsletters
What is TenGoldenRules.com?New Program Launch Strategy
1. Try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides
Ten Things Every VC Needs to Know About Internet Marketing
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
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