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TelecommunicationMarkets in the Nordic
Countries
1
Per 31.12.2010
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About the Nordstat database
Established 2007
A descriptive database
A selected number of variables that is comparablebetween the Nordic countries
A dynamic database that will change and grow withdevelopments in the telecom markets
If not stated otherwise the sources for all figures are the
NRA and national statistical agency of each country If not stated otherwise graphs includes figures for both
private and business
The figures are collected and controlled by the Nordicworking group on statistics and definitions - Nordstat 2
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Mobile Services
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1 Subscriptions is the average of the number of subscriptions at the beginning and end of each year. Exclusive mobile broadband subscriptions
5
Mobile call minutes per subscription
in a year
Finland has a significant higher usage of mobile telephony for speech. Finland has the lowest
penetration and usage of fixed telephony and of broadband telephony (VoIP). Denmark has the
lowest minutes per subscription, but the highest use of SMS messages.
Min
utesperyear
0
500
1 000
1 500
2 000
2 500
2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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The average length of a mobile call
6
The average length of a mobile calls are increasing slowly and getting closer to the
average length of a fixed telephone calls in the Nordic countries.
Minutes
-
0,50
1,00
1,50
2,00
2,50
3,00
3,50
2005 2006 2007 2008 2009 2010
Sweden Norway Finland Iceland
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Average number of SMS messages
sent per subscription1
in a year
SMSperyear
7
Average number of SMS messages send per subscription in a year are decreasing in Denmarkafter a strong growth during the beginning of the decade. Number of SMS are also decreasing inNorway. Number of SMS messages send t has been increasing fast in Sweden, but the last year
shows slower growth. In Finland and Iceland the use of SMS messages have been quite modest.1 Subscriptions is the average of the number of subscriptions at the beginning and end of each year. Exclusive mobile broadband subscriptions
0
500
1 000
1 500
2 000
2 500
2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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Data volume transferred over mobile
networks, average Gbyte per subscription
Gbyteperyear
1Includes subscriptions and traffic for both mobile and mobile broadband.8
Data volume transferred over mobile networks have increased fast in every Nordic country. The growth indata traffic is close to or above 100 percent in all the countries except in Norway. It is the dedicated datasubscriptions that generates most of the data traffic in mobile networks. Norway and Iceland has the lowestnumber of these types of subscriptions per capita, and Finland and Sweden the highest. This may be one ofthe reasons behind the relatively large difference in Gbyte per subscription. Sweden and Finland has a lowernumber of fixed broadband subscriptions per capita than the other countries, and possibly a larger share ofcustomers that has substituted their fixed broadband with mobile broadband.
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
4,50
2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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Growth in data traffic in mobile
networks(% growth in number of Gbytes)
9
Substantially slower growth in Norway in 2010 than in the other Nordic countries.
103 %
148 %
282 %
102 %
294 %
91 %
37 %
109 %92 %
140 %
0 %
50 %
100 %
150 %
200 %
250 %
300 %
350 %
Sweden Norway Finland Denmark Iceland
2009
2010
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Data volume transferred over mobile
networks, average Gbyte per mobilebroadband subscription
Gbyteperyear
1Includes only dedicated data or mobile broadband subscriptions10
Data volume transferred by mobile broadband subscriptions. The Swedish users are using twice asmuch data as users in Norway.
22,9
18,0 17,2
22,4
30,7
15,8
18,920,0
-
5
10
15
20
25
30
35
Sweden Norway Denmark Iceland
2009
2010
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Fixed Call Services
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Fixed telephony subscriptions1 per
capita
12
The number of fixed telephone subscriptions per capita is decreasing in every Nordiccountry. The decrease is less apparent in Iceland.
1Includes both private and business suscriptions. Includes PSTN, ISDN and broadband telephony (VoIP)
Percapita
0,00
0,10
0,20
0,30
0,40
0,50
0,60
0,70
0,80
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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13
Broadband telephony (VoIP)
subscriptions per capita
The number of broadband telephony subscriptions per capita is increasing fast inDenmark and Sweden. In Norway the growth has stopped. In Iceland there has beena strong growth the last year. In Finland the number of broadband telephony are
relatively modest.
Percapita
0,00
0,02
0,04
0,06
0,08
0,10
0,12
0,14
0,16
2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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14
Share of broadband telephony (VoIP)
of all fixed telephony subscriptions1
The share of broadband telephony of all fixed telephony subscriptions in the end of the
year were over 35 percent in Denmark, over 30 per cent in Norway and almost 25 percent in Sweden. In Finland and Iceland the share of broadband telephony of all fixedtelephony subscriptions were relatively modest.
1All fixed telephony subscriptions is PSTN+ISDN+broadband telephony
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
40 %
2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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15
Number of fixed call minutes per
subscriptions1
in a year
The usage is declining in all countries. Finland has the lowest usage, but has thehighest usage of mobile telephony.
1 Subscriptions is the average of the number of subscriptions at the beginning and end of each year.
Minutesperyear
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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16
Share of mobile minutes of all
originated minutes (incl. dial-up1
)
The graph shows that the usage of mobile telephony are more and more dominant in terms ofminutes. The share of mobile minutes of all originated minutes is almost 90 percent in Finland.
The share of mobile minutes of all originated minutes in Denmark and Norway whereapproximately 65 percent and in Sweden and Iceland where 53 and 55 percent respectively.
1All originated minutes are the sum of all fixed minutes including dial-up internet and all mobile minutes
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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Internet Services
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Number of fixed broadband
subscriptions per capita
1Including both private and business subscriptions
18
The growth has stagnated in all countries. There is even a decline in Finland and
Sweden. This could partly bee explained by substitution to mobile broadband. All
Nordic countries are within the OECD top 10 on broadband penetration.
Percapita
0,00
0,05
0,10
0,15
0,20
0,25
0,30
0,35
0,40
0,45
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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19
Number of broadband subscriptions1
per capita (incl. mobile broadband)
When adding the growth in mobile broadband to fixed broadband the graph shows
that Finlands then has the highest penetratino with almost 0,6 subscriptions per
capita.
1Includes both private and business subscriptions
Percapita
0,00
0,10
0,20
0,30
0,40
0,50
0,60
0,70
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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Norway8Mbps or
more
20
Number of fixed broadband subscription withcapacity of 10 Mbps or more per capita
The graphs shows broadband penetration for subscriptions with speeds of 10 Mbps ormore downstream.
Iceland only
xDSL1
Percapita
1Many subscriptions are advertised with speeds up to for example 12 Mbit/s. Actual speed depends on factors like distance fromcentral exchange. We believe that this is the case for xDSL subscriptions also elswhere in the Nordic countries.
-
0,02
0,04
0,06
0,08
0,10
0,12
0,14
0,16
0,18
0,20
2005 2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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21
Number of mobile broadband
subscriptions per capita
The graph is showing the number of dedicated mobile broadband subscriptions in relation to the totalpopulation. About 30 out of a 100 inhabitants has a mobile broadband subscription in Finland, 18 inSweden, 14 in Denmark, 12 in Norway and 11 in Iceland. The growth rate for subscriptions in 2010 is
80 percent in Finland, 72 percent in Iceland. And in Denmark, Sveden and Norway 36, 30 and 33percent respectively.
Percapita
-
0,05
0,10
0,15
0,20
0,25
0,30
0,35
2006 2007 2008 2009 2010
Sweden Norway Finland Denmark Iceland
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22
Number of mobile broadband subscriptions+
add-on data packages per capita
The graph shows that Finland and Sweden has about the same penetration rate. In Finland
only dedicated mobile broadbands are included.
Percapita
-
0,05
0,10
0,15
0,20
0,25
0,30
0,35
2008 2009 2010
Sweden Norway Finland Denmark Iceland
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23
Share of broadband technologies in
2010 (all technologies incl. mobile broadband)
Fibre incl. fibre + LAN and Ethernet + LAN
Sweden has the highest share of fibre. The number of xDSL
subscriptions has fallen in all the Nordic countries for the firsttime.
34 %41 %
35 %42 %
66 %
13 %
21 %
8 %
19 %17 %
11 % 9 %8 %
36 %
25 %
51 %
27 % 24 %
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
Sweden Norway Finland Denmark Iceland
DSL Cable television Radio Satellite Fibre Other fixed access Mobile broadband
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24
Share of broadband technologies
end of year 2010 (fixed broadbands)
Fibre incl. fibre + LAN and Ethernet + LAN
53 % 55 %
71 %
58 %
87 %
20 %
28 %
15 %
26 %
26 %
15 % 12 %11 %10 %
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
Sweden Norway Finland Denmark Iceland
DSL Cable television Radio Satellite Fibre Other fixed access
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Market Shares
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Sweden Norway Finland Denmark Iceland
TeliaSonera 40,5 % Telenor 50,3 % Elisa 39,0 %
TDC (incl.
subsidiaries) 41,2 % Sminn 41,8 %
Tele2 (inclOptimal) 31,7%
NetCom &Chess 26,2 % TeliaSonera 36,0 %
Telenor (incl.subsidiaries) 26,1 % Vodafone 30,9%
Sum 72,1 % 76,5 % 75 % 67,3% 72,7 %
26
Market shares of mobile
subscriptions1
, two largest operators
1Includes both private and business subscriptions and mobile broadband subscriptions. Includes subsidiaires
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Sweden Norway Finland Denmark Iceland
TeliaSonera
AB 37,8% Telenor 49,3 % Elisa 34%
TDC (incl
subsidaries) 61,6 % Sminn 52,2 %
Telenor (inclGlocalnet, B2Bredband) 17,9 % NextGenTel 11,3 % TeliaSonera 32 %
Telenor (inclsubsidaries) 12,1 % Vodafone 30,4 %
Sum 55,6 % 60,6 % 66 % 73,7 % 82,6 %
27
Market shares of fixed broadband
subscriptions1
, two largest operators
1Includes both private and business subscriptions
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Sweden Norway Finland Denmark Iceland
TeliaSonera
AB 62,9% Telenor 66,7 % Elisa 38% TDC 73,2 % Sminn 70,3 %
Tele (inclOptimal) 17,9 % Telio Telecom 5,9 % TeliaSonera 22 %
Telia (incl.DLG Tele) 6,7 % Vodafone 23,6 %
Sum 74,7 % 72,6 % 60 % 79,9 % 93,9 %
28
Market shares of fixed telephony
subscriptions1
, two largest operators
1Includes both private and business subscriptions. Includes VoIP subscriptions.
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