SXSW Teens Talk@TeenTalkSXSW
Introduction
Talk about tech
Social Media
Social MediaFacebook
Reddit*Snapchat
InstagramTumblrTwitter
PinterestVine
4chanGoogle+
Yik YakYo
Ask.fmFlickr
MySpace0% 15% 30% 45% 60% 75%
What social media networks do you use on a regular basis?
* We asked a bunch of redditors what their favorite social network was, so results may be slightly skewed.
Social MediaMore than once per
dayAbout once per day
Every couple of daysOnce per week
Several times per month
Every few months0% 18% 35% 52% 70% 88%
How often do you use social media?
Social MediaI think that there are risks
involved with using social media.
Agree
Disagree
Neutural
0% 18% 35% 52% 70% 88%
Privacy
Privacy
Always
Most of the timeAbout half the
timeOnce in a while
Never0% 10% 20% 30% 40%
How often do privacy concerns prevent you from buying products online?
PrivacyDo you take any steps to protect your privacy?
No
I clear cookies every day
I clear cookies every monthI have created different "personas"
onlineI use secure networks (TOR, etc.)
0% 13% 25% 38% 50%
Advertising
Advertising
If it gets me free content, I'm cool with it
I rarely pay attention
I do whatever I can to avoid it
0% 9% 19% 28% 37% 46%
How do you feel about advertising?
Advertising
I prefer sharing my information
I don't pay attention
I prefer not sharing my in-formation
0% 13% 25% 38% 50%
How do you feel about targeted advertising?
Advertising
Yes, and OK with it if I get free content
Yes and not OK with it
Did not know
0% 13% 25% 38% 50%
Are you aware of how many companies monetize your data?
Advertising
Yes
No
0% 23% 45% 68% 90%
Would you pay for content instead of having your data monetized?
Content
Content
Great storyCharacters I can relate to
The genre of the storyHow well written it is
What mood the story puts me inDoes it make me think about it af-
terwards0% 18% 35% 52% 70% 88%
What’s the most important aspect of content?
Content
Recommendation from a friendAdvertisementOnline reviewSocial media
Recommendation based on previous purchases
0 1 2 3 4
What’s the most important aspect of content?
Copyright
Paid vs. Free
Myths and Misconceptions
Do’s and Don’tsDo Don’t
Dumb stuff downInterfere with my experience or invade my spaceBe shady or creepy
Make it work for usPut effort into quality and authenticity, because we
noticeMake emotional connection
Lulz + feels Just short, shallow lulz.
Wrap Up
?
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