Ted ODell Campaign Manager Michigan Healthy Food Financing
Campaign http://healthyfoodmi.heart.org BACKGROUND Life Long
Michigan Resident Irish & Italian descent, raised in the
Catholic faith American University, D.C. Served 12 years as Twp.
official, past elected Supervisor and a City Manager Certified
Labor Relations Negotiator & Certified Social Security
Disability Advocate Worked 11 years, Michigan House and Senate 7
years with Senate Appropriations Broke U.S. President Gerald Fords
luggage
Slide 3
Voices for Healthy Kids: Reversing the Childhood Obesity
Epidemic A collaborative effort between the American Heart
Association & Robert Wood Johnson Foundation
Slide 4
Our Changing World
Slide 5
What do we know? Nearly 29.7 million Americans live in
communities with limited or no supermarket access. 20 percent of
U.S. households that are struggling to feed healthy foods to their
families. People without grocery stores are more likely to be
obese. 1 in 3 kids and teens are overweight. Grocers that stock
healthy foods leverage better local health, economic development,
and job creation. A healthy food financing campaign in Pennsylvania
resulted in 88 new or expanded grocery stores, created 5,000 jobs,
and increased healthy food access for nearly 500,000 people. A
program created in 2012 in New Orleans has served 28,600 people and
added/protected 75 jobs.
Slide 6
A Collaborative Response
Slide 7
VFHK Policy Priorities Smart School Foods Improve the
nutritional quality of snack foods and beverages in schools.
Healthy Drinks Increase accessibility, availability, and
affordability of healthy beverages by increasing access to water in
school and community environments. Increase costs of sugar
sweetened beverages through the passage of excise taxes. Food
Access Increase access to affordable foods in Corner Stores &
Grocery Stores *Population Approaches to Improve Diet, Physical
Activity, and Smoking Habits. A Scientific Statement from the
American Heart Association
Slide 8
VFHK Policy Priorities Marketing Matters Develop guidelines for
serving more nutritious foods in restaurants. Replace unhealthy
food promotion & marketing in schools with healthy food
promotion & marketing. Active Places Pass and implement Shared
Use legislation which clarifies liability laws so schools can open
playgrounds and gyms to the community. Support policies which fund
Safe Routes to School programs and ensure federal dollars are
effectively used. Promote Complete Streets initiatives that
integrate bike and pedestrian paths into road-planning and
construction. Active Kids Out of School Establish mandatory
physical activity standards in before and after school
programs.
Slide 9
Team of Experts Food Access The Food Trust Marketing Matters
Berkeley Media Studies Group Active Places Safe Routes to School
National Partnership Smart School Foods The Pew Charitable Trusts
Active Kids Out of School YMCA of the USA Healthy Drinks Yale Rudd
Center Food Policy & Obesity
Slide 10
Michigans Opportunity WIN for HEALTH, WIN for ECONOMIC
DEVELOPMENT, WIN for AGRICULTURE WIN and for our KIDS!
Slide 11
Healthy Food Financing Slide 11
Slide 12
$10 million investment and a legislative ask $5 million to
increase the number of grocery retailers that offer healthy food in
under-served communities (Detroit and out-state). $1 million to
create a Healthy Corner Store initiative. $4 million focused on
other areas of Healthy Food Access such as: Healthy Food Access,
production, aggregation, distribution, food banks, gleaning and
fresh food storage issues.
Slide 13
Low Supermarket Sales, Low Income and Areas of Greatest Need
Please see handout materials and refer to Map #4 and Map #6
Slide 14
Mapping Points of reference against the GIS Methodology Maps,
numbers one thru six.
Slide 15
What about Detroit? Over 500,000 people in Detroit have limited
access to grocery stores but, want to improve their diets and seek
convenient access to fresh, affordable, high-quality food to
prepare healthy meals at home. (Source: Fair Food Network) Corner
Store Project
Slide 16
Time Line Last six months have met with Governors Budget
Director Michigan Department of Community Health Department of
Agriculture (now MDARD) Appropriate Division Chiefs within
departments Some information share with a few legislators, last
year, who were likely to be re-elected in November 2014 or may
serve as a strategic committee chair in 2015.
Slide 17
Next steps January 20 th, Governors State of the State
February, Governors Budget Address Now February, Identify
Legislative Sponsors & Champions Meet with legislators Build
Grassroots support Community Meetings MSU Extension Prevent
Obesity.org Press Conference and Media role out (March)
Slide 18
What can you do? Continue educating yourself Talk with and help
educate Friends Neighbors Co-workers Legislators Join for free
online, PreventObesity.net Email [email protected] Visit
HealthyFoodMi.heart.org
Slide 19
Ted ODell Campaign Manager Michigan Healthy Food Financing
Campaign Contact Information American Heart Association 2140
University Park Drive Suite #210 Okemos, MI 48864 Office: (517)
349-3102, Ext. 7379 Cell/Text: (248) 302-0073 [email protected]
healthyfoodmi.heart.org
Slide 20
Sources for this presentation American Heart Association The
Food Trust Voices for Healthy Kids Trade Dimensions Retail
Database, 2014 U.S. Census, ACS 2008-2012 Michigan Department of
Community Health