bryankorourke.com
2
Technology’s Impact New Horizons For South Hampton
Roads YMCA @bryankorourke
Free Stuff
23
exponential vs linear
Rapid Advancements
1,2,3,4,5,6,7,8,9,10.......2,4, 8,16, 32, 64 ............
39
The New Consumer:How Millennials Will Impact YMCA’s
@bryankorourkebryankorourke.comGenerational Impact
11. FREE LOVE
Generation G - Insights
“83% of US consumers want
products, services and retailers to support more
causes.”
44
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Of the ten leading vacuum tube companies, none participated in the transistor revolution.
disruptionDarwinWho Is This Guy ?
Customers Driving Change
“We are in the era of the humanization of business. We're living by small town rules again."
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Demand Models
"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."http://futureoffitnesswhitepaper.ning.com/
62
Daniel Boorstin“The greatest obstacle to
discovery is not ignorance, it is the illusion of
knowledge.”
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Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com
MINDSETS
Change Or Die
Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com
9 Things Leaders & Brands Must Do To Avoid Extinction &
Flourish71
January 2012
2012
GET THIS FOR FREE !
Things You Should Consider Doing - If
You Aren’t Already ;)
72
6Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com
I. LEADERSHIP | ACCEPT THINGS ARE REALLY CHANGING
Bryan K. O’Rourke, CEO Integerus
Relying On A Glorious Past & Defending The Status Quo Won’t
Get You There.
73
II. Identify And ENABLE EVANGELISTS
Bryan K. O’Rourke, CEO Integerus 9 Keys To Building A Social Fitness Business
Organizations Need HERO’S To Reject The Status Quo & Usher In The New. You Need More People
From OUTSIDE With Different Views .
74
V. Generate & Share Valuable INFORMATION
BUILD TRUSTTeach, Inform, Share, Learn, BE
REAL. YOU ARE IN THE PUBLISHING BUSINESS NOW.
75 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
VI. Adopt SOCIAL ENTERPRISE PLATFORM | MOSOLO
The Enterprise Platform Is Your Future. Move Tech Out Of The Realm
Of The Few & Open It To The Many.Be MOBILE, SOCIAL & LOCAL
76Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
OpENbe
VII. Involve ALL Stakeholders
77 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
Collaborate With SUPPLIERS, EMPLOYEES, Shareholders,
Customers, & Communities. Really LISTEN To All Who Will Share & Let Them Help You Create The Future.
IX. Align With Partners That Share The New Mindset
78 Bryan K. O’Rourke, CEO Integerus
Culture Eats Strategy For Breakfast. Make Sure Your Partners Agree That Its The End Of Business As Usual.
content available @
bryankorourke.com
@bryankorourke
Bryan K. O’Rourke
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Thank You
Technology’s Approaching Impact On Recreation & Parks
FRPA Conference 2012@bryankorourke
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