TECHNOLOGY IN CARSGeoff Brovich, Jimmy Johnston, Joe PlantemoliTeam
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Topics to be Discussed
Jimmy Johnston: A Brief Overview of Technology in Cars How Technology in Cars Can Be Used to
Benefit Companies and Consumers Joe Plantemoli:
Risks and Challenges Likelihood of Success
Geoff Brovich: Resources Required Management Approach
A Brief Overview of Technology in Cars
“Capital is a relationship which necessarily seeks to expand itself. Capital is, essentially, the boundless expansion of value—it is the need and striving to achieve such indefinite expansion” Decrease turnover times Avoid traffic
Brief Overview of Technology in Cars
Company Cars Ex. General Mills
Technology increases demand Capitalism Technology in cars
“Boundless expansion of value”
Questions
Who, in this classroom, has been in a car accident?
How fast were you driving? Did you lose focus? What technology assisted in your safety? What technology do you wish you had?
Benefits for Companies
20 people are killed and 220 seriously injured every week in work-related accidents
Implement safe driving courses Example: EZPass Protects the company name Advertise ‘safe driving’ techniques in the
community Safety for employee, company name, and
surrounding community $$$
Examples
Cars can be outfitted for companies specific needs Focus Database to track avg. speed Limit the acceleration
Benefits for Consumers
Demand more out of its suppliers Consumers know how technology can
increase turn-over time Consumers know the company is
implementing safe driving techniques The consumers feel like they are
contributing to society by using a safe company
Risks of Technology in Cars
Capital Intensive R&D Product Assembly Extensive Testing
Potentially Create Inconvenience and/or Experience Malfunction Keyless ignition “Service Engine” light
Distracted Driving
Attention while driving deferred to non-driving activities
Entertainment centers now to include personal computers
Greater crash risk “looking at a screen”
Challenges of Technology in Cars
Technology needs to promote two key factors
Inexpensiveness Find opportunities for
profit Anti-lock Brakes
Public Acceptability Receptive or Skeptical Back-up Sensor System
Likelihood of Success
Cars thrive from the implementation of new technology
Several technologies, once thoughts in the minds of developers, are now standard equipment in vehicles today 20th Century: Intermittent windshield wipers,
curtain airbags, and anti-lock brakes 21st Century: GPS, rear-view back up cameras,
and accident avoidance technologies Will continue to make driving safer, easier,
and more efficient
Questions
Besides the examples mentioned, what new types of technology do you see being implemented and succeeding in cars?
If you were the head of a car manufacturer, which risk of technology in cars would concern you more and why: capital intensiveness or promotion of distracted driving?
Resources Required
Magnetic field under roadway
Receptive sensors on bus
On-Board Computer Proper Training for
Mechanics/Drivers 24 hour IT support
Automated Bus
Resources Required
Volvo City Safety System
One of a kind windshield mounted sensors
Extensive mechanical experience and expertise
Managerial Implications
Automated Waste Disposal (AWD)
Telematics devices Saved 230 hours per week in driver estimated
overtime Controversial
Questions
If you were an executive in AWD, would you be for or against the truck tracking system?
If you were in the market for buying a car, would Volvo’s City Safety feature encourage you to buy their cars?
Would you feel safe being driven by an automated bus?
Thank you!Questions?
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