Team Semper Gumby Lu Liu Hannah Nelson Marlene McGorrin Phil
Rogers Alvin Trinh Oregon State University Products (Beaver
Products)
Slide 2
Vision Statement Create a self sustaining business for Oregon
State University, primarily engaging the College of Agriculture to
enhance student development while generating student scholarships
and revenue to be used to lower the overall cost structure of
higher education.
Slide 3
Model Search One matrix for each product line BeerCheese
WineFruit, Nut, Seafood, Meat, Snacks
Slide 4
Beer Local pubs Mezzanine level in stadium
Slide 5
Artisan Cheese Local markets, Alumni Association Flavors of the
month Seasonal sales on campus (i.e. game days) On line sales
Slide 6
Wines Walla Walla Community College Opens Teaching Winery Walla
Walla Community College's new Center for Enology and Viticulture
has just opened a teaching winery, making the community college one
of only two schools in the nation producing wines for sale to the
public. (The other is California State University at Fresno.)
Roughly 400 cases are to be made from grapes purchased and donated
this year. Wines made by students and bottled under the College
Cellars label will be sold at the on-campus winery. They also have
on-line sales http://www.collegecellars.com/winery.ht m
http://www.collegecellars.com/winery.ht m
Slide 7
Gift Baskets On campus sales On-line sales Include meat,
seafood, fruits, nuts and veggie products
Slide 8
Hurdles Licensing and permits for alcohol products Brand
differentiation from already licensed Beaver, OSU Competitor,
current partner enfranchisement Economy of scale for profit margins
Athletic Department and Campus Food Service
requirements/restrictions