Reinventing Video Advertising
A world of new digital disruption
La fragilisation du business model de la presse
• Généralisation de l’accès gratuit à
l’information
• Une concurrence des pureplayers qui
bénéficient de structure de coût plus légère et
qui sont plus ouverts à la collaboration avec
les marques ( cf Brand publishing de Webedia
ou Aufeminin)
• Des investissements lourds dans la
transformation des entreprises de presse qui
grèvent leurs résultats.
Premium publications are now primed for ‘uberization’
As readership increases on digital screens, revenues from newsstands
diminishes
Unlimited access to information online, as well as audience fragmentation
Competition from online pureplayers, who benefit from lower cost structures
and innovative business models
Traditional media advertising is at half mast
Sources: eMarketer, Millward Brown, NPD Group
0:33
05:46hours / day that
US adults spend
with digital
media
04:28 hours per day with TV
minutes / day spent watching
video on mobile in 2014, versus
0:08 in 2012
+312.5% increase in just two
years
access a second screen device
while watching live primetime TV
78%
5.7 screens per US household
More than 500 devices in US
homes connected to the internet
A world of many media screens
TV is also threatened with ‘uberization’
Video advertising, a rapidly growing marketplace
2013
2014+25% +53%
Total US Advertising Budget in Billions - USD
3.3%Marginal
Increase in TV
3.85.8
17.722.2
Digital Display Digital Video
Sources: eMarketer
A huge challenge in 2020
Sources: Simulmedia, MyersBizNet Media and Marketing Investment Data and Forcasts
The key to uberizing TV is OUTSTREAM VIDEO ADVERTISING
creating additional, incremental premium
inventory across all screens
Outstream formats are revolutionizing online video advertising
A video format for any type of content
inRead® inBoar
d
inFlow
Monetize any page, on any devise – even if there’s no video
Performance Overview | Teads Energizer
Q3 2014 Desktop
Benchmarks
Campaign Results
inRead, more viewable than the standard
49.3%1 sec Video
in-View %
88.9%1 sec Video
in-View %
47.2%2 sec Video
in-View %
76%2 sec Video
in-View %
17.1sIn-View
time
(sec)
18.5sIn-View
time
(sec)
Format
Native advertising
development
Multiscreen, outstream
video advertising
Data
Targeting and contextual relevance mastered to the benefitof advertisers and publishers
Valuation of inventory
Metrics
Shifts in supply and demand, RTB
Performance metrics(CPV, CPCV, GRP…)
Innovation of the press
Do you speak GRP?
Increase your inventory. Maximize your revenue.
Invent yourself and then reinvent yourselfCharles Bukowski, No Leaders Please.
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