There’s nothing like Nought Tea:
Nought-Tea is a tea that is marketed towards 25-35 year old professionals with noticeable disposable income.This tea brand uses ethically and sustainably produced materials to capture the ever-growing ethically and environmentally conscious market.
COLOUR SELECTION:
MINT
LEMON
EARL GREY
CHAI
When choosing colours, the flavours of the tea were taken into consideration. For example: green was chosen for mint because the mint leaf is green. A “younger” pastel version of each colour was chosen to help provide highlights on the black and white design of the packaging.
PACKAGING DESIGN:
A simple black & white base was chosen to set the package apart from other tea brands on the supermarket shelf. It also helps to deliver an urban and youthful flavour to the brand, which ties in with the target market.
Subtle design choices also double as practical production devices. eg: the teabag packet.
PACKAGING DESIGN cont.:
thus reducing carbon emissions from excess transportation. The box is constructed using a puzzle slot system for the base and only requires one tab to be glued in order to hold its shape.
THE MATERIALS:
Tea Box: Sustainably recycled 350gsm SilkMatt PaperTea Packets: Sustainably reduced 112gsm Transparency Paper (Wax Lined to keep the tea fresh)Plastic wrap: Biodegradable Shrink plastic
INGREDIENTS:japanese green tea,
pepermint leaves
10 TEABAGS
There’s nothing like Nought-Tea
Ethically sourced and sustainably
produced from the best tea growers in
the world. This tea isn’t just good for the
community & environment, its good for
you too! And it tastes great.
EnergyProteinFat, total - SaturatedCarbohydrates - SugarsSodium
10Kj0g0g0g
1.7g1g0g
4Kj0g0g0g
0.7g0.4g0g
Av. serve 250mL
Average 100 mL
Nutritional Information
MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on
desired strength. Best enjoyed by itself.
A beautifully light blend of Japanese
green tea with a strong mint flavour.
30g
INGREDIENTS:Black tea, cloves, cardamon, cinnamon, star anise, ginger
10 TEABAGS
There’s nothing like Nought-Tea
Ethically sourced and sustainably
produced from the best tea growers in
the world. This tea isn’t just good for the
community & environment, its good for
you too! And it tastes great.
EnergyProteinFat, total - SaturatedCarbohydrates - SugarsSodium
10Kj0g0g0g
0.7g0g0g
4Kj0g0g0g
0.3g0g0g
Av. serve 250mL
Average 100 mL
Nutritional Information
30g
MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on desired strength. Best enjoyed with lashings of milk
and honey.
An earthy blend of indian spices and tea
leaves with a distinctive cinnamon
aroma.
10 TEABAGS
There’s nothing like Nought-Tea
Ethically sourced and sustainably
produced from the best tea growers in
the world. This tea isn’t just good for the
community & environment, its good for
you too! And it tastes great.
INGREDIENTS: blend of ceylon orange
pekoe, bergamot
EnergyProteinFat, total - SaturatedCarbohydrates - SugarsSodium
10Kj0g0g0g
0.7g0g0g
4Kj0g0g0g
0.3g0g0g
Av. serve 250mL
Average 100 mL
Nutritional Information
MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on desired strength. Best enjoyed with a splash of milk
or a sqeeze of fresh lemon.
A rich blend of Ceylon tea and bergamot
orange.
30g
10 TEABAGS
There’s nothing like Nought-Tea
Ethically sourced and sustainably
produced from the best tea growers in
the world. This tea isn’t just good for the
community & environment, its good for
you too! And it tastes great.
EnergyProteinFat, total - SaturatedCarbohydrates - SugarsSodium
10Kj0g0g0g
1.7g1g0g
4Kj0g0g0g
0.7g0.4g0g
Av. serve 250mL
Average 100 mL
Nutritional Information
INGREDIENTS:japanese green tea, lemon rind
MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on
desired strength. Best enjoyed with a sqeeze of fresh lemon.
A beautifully light blend of Japanese
green tea with a fresh pop of lemon.
30g
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