Webinar- Targeting Your Market (May 2011)
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
30 Second Introduction
Jon Tucker, Senior Strategist at Compete Marketing Group
– Based in San Diego, CA (US / Canada clients)
– Focused and experienced team
– Transparent and comprehensive projects
Jon TuckerSenior Strategist
@JonTuckerUSA
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Does a Website Gain Exposure on Google?
Access and Understanding Authority
Relevancy to Searches
Technical Structure Online Referrals
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Google Understands Website Content
Same way you read content
– Scan info first
– Titles
– Headings
– Bolding
– Excerpts
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
How Google Understands Website Content
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Google Has Difficulty With Certain Content
Limit use of:
– Flash / animated content
– Images without optimized text
– Video without optimized text
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Gain Exposure in Your Market
Identify Keywords
Website Targeting
Build Rankings
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Your Keywords
4-6 Topics Expansion Refinement
Broad representation of your prospect’s searches
Identify all possible ways of searching for information
Narrow down to 75-150 keywords across 4-6 topics
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Tactics and Tools
4-6 Topics Expansion Refinement
Market understanding Multiple Keyword Tools Search Volume
Competitor Campaigns Appropriate Wording
Searcher Intent
Compare Volume
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- 4-6 Topics
Hospitality
BeddingBlankets
Pillows
Toiletries
Hand Lotions
Soap & Shampoo
4-6 Topics Expansion Refinement
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
TAKEAWAY- Choose 3 Topics Related to Your Business
Consider the following:
– Categories of products that you sell
– Pain-points in your market
– Sections on competitor websites
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Expanding Your List
4-6 Topics Expansion Refinement
www.tinyurl.com/KeywordsGoogle
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Identifying Keywords- Expanding Your List
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Refinement- Refining 1000’s of Keywords
Search Volume
Searcher Intent
Realistic Wording
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
TAKEAWAY- Identify Top 5 Keywords For Each Topic
Use volume from Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle)
Don’t use closely related synonyms(i.e. bed sheet sets and bedding sheet sets)
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Wrap Up and Questions
NEXT WEBINAR SCHEDULED: www.CompeteOnWeb.com/events
Tools
– www.tinyurl.com/KeywordsGoogle
Questions?
– Twitter #seowebinar @JonTuckerUSA
– Or GoToWebinar question tool
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Appendix
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Targeting- Structure Your Website Based On Topics
Homepage
Products
Dresses
Shirts
About Contact
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Targeting- Keywords on Webpages
Compete Marketing Group | Webinar- Targeting Your Market (May 2011)
Tools- Identifying Keywords
4-6 Topics Expansion Refinement
Top Related