Targeted towards the affluent India Today
Readers in
Top 5 Metros Mumbai, Delhi, Kolkatta,
Chennai and Bangalore
Industry Snapshot
Highlights of FICCI Survey
• The Survey reflects the changing dynamics of consumer behaviour – luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products.
• There is a discernible shift in the consumers’ preference in favour of technologically superior branded higher-end products.
• Most importantly the demand being spurred by increasing consumer awareness and preference for new models.
• Attractive consumer loans with easy emi formats have added to the surge in demands.
• VISA had a whopping 66% jump in credit purchases in 2006.
The trends indicate an upswing in spends on Home Improvement
For India a 38% reflects a huge opportunity
In other words…
The Home Design market is growing exponentially.
The industry is valued currently at Rs. 65,000 crores.
High consumer confidence
Who is this consumer?
The Target: The New Urban Indian…
… who is as fussy about his
environment as his wardrobe and wants the perfect
look inside and out
HOW DOES THIS MAKE BUSINESS SENSE?
India Today - HOME
A closer look at the profileThrough NRS 06
IT - HOME reach is 13 times the IT - HOME reach is 13 times the existing reach in this categoryexisting reach in this category
Reach of any English Magazine = 31 lacs
TG = 20+, All Individuals,5 Metros (Any home / Int / décor mag include: Design Digest / Design Today / Inside Outside / Home Review)
Reach of any Home/Int./Decor Mag. = 1.22 lacs
IT Reach = 14.9 lacs
Source : NRS 06
IT - HOME reach is nearly 3 times the existing IT - HOME reach is nearly 3 times the existing reach in this categoryreach in this category
Reach of any English Magazine = 31 lacs
TG = 20+, All Individuals, 5 Metros (Any Entertainment mags include: Cine Blitz / Filmfare / Stardust)
Reach of any Ent. Mags. = 6.42 lacs
IT Reach = 14.9 lacs
Source : NRS 06
Reach of any English Magazine = 31 lacs
TG = 20+, All Individuals, 5 Metros (All Woman Centric mags include: Cine Blitz /Cosmo / Femina / Filmfare / New Woman / Savvy / Society / Stardust / Woman’s Era)
Reach of all Woman centric Mags. = 11.85 lacs
IT Reach = 14.9 lacs
Source : NRS 06
IT - HOME reach is 25% more than the IT - HOME reach is 25% more than the combined reach of all Woman Centric Magscombined reach of all Woman Centric Mags
The profile that matters !The profile that matters !
287
421
255
319342
437
344 364
050
100150200250300350400450500
20-24 25-34 35-44 45+
IT - NRS 05 IT - NRS 06
350 371 374
187
259
381
293
554
0
100
200
300
400
500
600
5+ Rooms 4 Rooms 3 Rooms 2/1 Room
IT NRS 05 IT NRS 06
• The SEC A reach has increased by 26.5 %
• The reach in the age group 35-44 has grown maximum by 35%
• The reach in the people owning house having ½ rooms has grown by a massive 196%
SEC PROFILE42
1092
33
319SEC A
SEC B
SEC C
SEC D
SEC PROFILE93
863
43
283SEC A
SEC B
SEC CSEC DNRS 06
NRS 05
Source : NRS ’05 and ‘06
India Today : HOME
The only Home & Interiors magazine:
Day 1 circulation of more than 2.82 lac copiesA total readership of 14.9 lac readers(20+) in 5 Top Metros.
IT HOME has expanded the H&I market from B2B to B2C.
India Today – 5 Metro
A closer look at the profilethrough NRS 06
India Today EnglishDemographic dispersion : 5
M62% of India Today’s Readers are in
the key decision making 20-44 age group
65% of India Today’s readers in 5 Metro are Graduates and above
Almost one in every 5 people in the Officers/Exec. category read
India Today
Profiles are based on 5 Metro Readership of India Today EnglishSource: NRS 2006 – Topline Study
NRS '06 5 MetroPop 000/prflSex of Resp.Male 1170 64Female 669 36Age(Gps.) 12-14 74 4 15-19 278 15 20-24 342 19 25-34 437 24 35-44 344 1945+ 364 20SECA1+ 815 44A1,A2 1314 72B1,B2 423 23C 58 3D 31 2E1,E2 13 1Education Graduate-General 749 41Post-Graduate-General 209 11Gr/PG Prf and Abroad 237 13Occupation Buss/Indust/SEP 279 15Officers & Execs 323 18Student 579 32
India Today (ENG)R'ship in 000's
India Today reaches one in every 5 people in SEC A1+, the
crème-de-la-crème of society.
Comparing Reach and Cost Efficiency with
• Design Digest
• Design Today
• Cine Blitz
• Femina
• Filmfare
• New Woman
• Inside Outside
• Society
• Stardust
• Women’s Era
Comparing Reach and Cost EfficiencyComparing Reach and Cost EfficiencyAll Adults, SEC A, 5 MetroAll Adults, SEC A, 5 Metro
13 12 30 34
203158
1314
39 773415 50
367408
1013
228
41184333
28002882
637 436
7083
10000
4077
1948
1281
4167
0
150
300
450
600
750
900
1050
1200
1350
1500
DesignDigest
DesignToday
InsideOutside
HomeReview
Cine Blitz Femina Filmfare NewWoman
Cosmo Savvy Society Stardust Woman'sEra
IT - Home0.0
1000.0
2000.0
3000.0
4000.0
5000.0
6000.0
7000.0
8000.0
9000.0
10000.0R’ship(‘000) CPT
India Today (HOME) leads the readership chart with over 1.3 million readers. Total readership constitutes of about 16.3% of the total reading population, which is the
highest compared with the nearest competitor.
Source : NRS 06
Comparing Reach and Cost EfficiencyComparing Reach and Cost EfficiencyAll Adults, SEC A, 5 Metro, OEB/SEPAll Adults, SEC A, 5 Metro, OEB/SEP
7 6 16 1761
27
540
7
128 117
1661634
5926
556
20833
42624412
9353
18571
12143
1368
2031
6125
875010833
8750
0
60
120
180
240
300
360
420
480
540
600
DesignDigest
DesignToday
InsideOutside
HomeReview
Cine Blitz Femina Filmfare NewWoman
Cosmo Savvy Society Stardust Woman'sEra
IT - Home-4000.0
1000.0
6000.0
11000.0
16000.0
21000.0R’ship(‘000) CPT
India Today (HOME) leads the readership chart with 5.4 Lakh readers and delivers minimum CPT. Total readership constitutes of about 23.2% of the total reading
audience.
Source : NRS 06
5 Metro Comparison for house owners with 5 rooms and above in SEC
AB
50%
15%6%
1%
2%
1%
1%2%
6%
1%
Design today-BM0%
15%
India Today -W Femina - F Womens Era-F Cine Biltz - M
Cosmopolitan - M* Filmfare-M Inside Outside-M Savvy-M*
Society-M Stardust-M Design today-BM Home review -Q
India Today is read by 50% of the total target audience.
Source : NRS 06
5 Metro Comparison for house owners with 4 rooms SEC AB
India Today is read by 42% of the total target audience.
42%
16%4%2%
2%
2%
3%5%
10%
1%
Design today-BM0%
13%
India Today -W Femina - F Womens Era-F Cine Biltz - M
Cosmopolitan - M* Filmfare-M Inside Outside-M Savvy-M*
Society-M Stardust-M Design today-BM Home review -Q
Source : NRS 06
5 Metro Comparison for house owners with 3 rooms in SEC AB
India Today is read by 46% of the total target audience.
46%
14%
6%3%
1%
1%
1% 3%
9%
2%
Design today-BM2%
12%
India Today -W Femina - F Womens Era-F Cine Biltz - M
Cosmopolitan - M* Filmfare-M Inside Outside-M Savvy-M*
Society-M Stardust-M Design today-BM Home review -Q
Source : NRS 06
Comparing Reach and Cost Efficiency with Lifestyle and women-centric
magazines• Cine Blitz
• Cosmopolitan
• Femina
• Filmfare
• New Woman
• Savy
• Society
• Stardust
• Women’s Era
258
91
473
131
251
172
2534
24 1221930
5000
1036
66254412
17500
5600
8992857
0
50
100
150
200
250
300
350
400
450
500
Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT -2000.0
0.0
2000.0
4000.0
6000.0
8000.0
10000.0
12000.0
14000.0
16000.0
18000.0
20000.0R’ship(‘000) CPT
Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency
Females, SEC A, 5 Metro, Compared with Women’s Magazines
NRS ‘06
3914
138
632
167
327
248
3352
39 958645
3788
795
4077 2885
10000
3590
672
1884
0
70
140
210
280
350
420
490
560
630
700
Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT0.0
2000.0
4000.0
6000.0
8000.0
10000.0
12000.0
R’ship(‘000) CPT
Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency
Females, SEC AB, 5 Metro, Compared with Women’s Magazines
NRS ‘06
3 25
78
19
37
28
476 84215714
31250
7027
26500
21429
70000
46667
5449
52000
0
10
20
30
40
50
60
70
80
90
100
Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT0.0
10000.0
20000.0
30000.0
40000.0
50000.0
60000.0
70000.0
80000.0
R’ship(‘000) CPT
Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency
Females, SEC A, 5 Metro, OEB/SEP
NRS ‘06
4 37
88
22
44
30
58
6 72735333
25000
5909
26500
18750
46667
35000
4830
37143
0
10
20
30
40
50
60
70
80
90
100
Cine Blitz Cosmo Femina Filmfare New Woman Savvy Society Stardust Womans Era IT0.0
5000.0
10000.0
15000.0
20000.0
25000.0
30000.0
35000.0
40000.0
45000.0
50000.0
R’ship(‘000) CPT
Comparing Reach and Cost Comparing Reach and Cost EfficiencyEfficiency
Females, SEC AB, 5 Metro, OEB/SEP
NRS ‘06
5 Metro Comparison for house owners with 5 rooms and above in SEC
AB (Households)
52%
15%
6%
1%
2%
1% 2% 6%
15%
IT Femina - F Womens Era-F Cine Biltz - M Cosmopolitan - M*
Filmfare-M Savvy-M* Society-M Stardust-M
India Today is read by 52% of the total target audience.
Source : NRS 06
5 Metro Comparison for house owners with 4 rooms SEC AB
(Households)
India Today is read by 45% of the total target audience.
45%
16%
4%2%
2%
3%5%
10%
13%
IT Femina - F Womens Era-F Cine Biltz - M Cosmopolitan - M*
Filmfare-M Savvy-M* Society-M Stardust-M
Source : NRS 06
5 Metro Comparison for house owners with 3 rooms in SEC AB
(Households)
India Today is read by 49% of the total target audience.
49%
14%
6%4%
1%
1%3%
9%
13%
IT Femina - F Womens Era-F Cine Biltz - M Cosmopolitan - M*
Filmfare-M Savvy-M* Society-M Stardust-M
Source : NRS 06
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