The Battle of the Talking Heads:Reviewing cable talk shows

Jim Reynoldsjimmyrey@gmail.comTwitter.com/jimmyrey

Analyzing the topic conversations on Fox News, CNN, MSNBC & Comedy Central

Analysis Setup

Details:• Setup in Alterian SM2• Keywords for Major Cable TV Broadcasters• SM2 Category Rules for Topic• English Only• Location Limited to US• 3 Months of Data

Setup in Alterian SM2

Trend Analysis

Analysis:

• Large Volume of Conversation

• Weekly Pattern of Conversation

• Conversation Primarily Driven by Twitter + Social Networks

•Major Spike caused by Glenn Beck event

Daily Volume

Trend Analysis

Analysis:

1. Glenn Beck - 54%2. Jon Stewart - 13%3. Rachel Maddow - 8%4. Stephen Colbert - 7%5. Bill O’Reilly - 7%6. Keith Olbermann - 5%7. Anderson Cooper - 5%8. Wolf Blitzer - 1%

Share of Voice: Ranking the Talking Heads

Trend Analysis

Analysis:

1. Glenn Beck leads the pack once again – As noted on the next slide he is also the most disliked

2. Jon Stewart3. Stephen Colbert4. Rachel Maddow5. Keith Obermann6. Anderson Cooper7. Bill O’Reilly8. Wolf Blitzer

Share of Voice: Ranking the Talking Heads - Who’s Most Loved? (On Twitter)

Trend Analysis

Share of Voice: Ranking the Talking Heads - Who’s Most Hated? (On Twitter)

Analysis:

1. Glenn Beck2. Jon Stewart3. Bill O’Reilly4. Rachel Maddow5. Keith Obermann6. Anderson Cooper7. Stephen Colbert8. Wolf Blitzer

Trend Analysis

Analysis:

• Fox lands at #1 with 62%(Viewership driven predominantly by Glenn Beck)

• Comedy Central is #2 with 20%

• MSNBC is #3 with 12%(Rachael Maddow trumps Keith Obermann)

•CNN is #4 with 6%(As noted by the chart, a distant 4th)

Share of Voice: Fox News vs. CNN vs. MSNBC vs. Comedy Central

Topic Analysis

Analysis:• The Tea Party leads the conversation due to the recent Glenn Beck Rally• Sarah Palin takes 2nd place with a close relationship to discussions about elections and the

Ground Zero Mosque• The mid term primaries rank 3rd

• The Ground Zero Mosque is the 4th most popular topic with a monster lift during the Glenn Beck Rally

• And, surprisingly, Prop 8 (Gay Marriage allowed in California) is in 5th place

Share of Voice Prop 8 vs. Tea Party vs. Ground Zero Mosque vs. Sarah Palin

Trend Analysis

Analysis:

• Fox lands at #1 – hardly a surprise to anyone

• MSNBC is #2 - this is somewhat unexpected

• Comedy Central is #3

•CNN is #4

Share of Voice: Who’s Hating on Obama?

Social Media Channels

Social Media Channels

Analysis: • Microblogs (Twitter + Others) were the most active media type followed by message boards and social networks• From diving into the data there is a huge following on Reddit & Digg as well