eTaxi by TAL
TaeHee Yoon 2009973822
Timothy Wong 2009973614
Abel Cheng 2009973547
Alice Chan 2009960459
Athena Chau 2009969617 Linna Chang 2009960629
01. What are the problems?
Problem 1: To Catch a Taxi
Problem 2: Payment Method
Problem 3: Security
1. Front, Back or Cabin View (Safety)2. Remaining Distance3. Sound Recording4. Pending Order List5. GPS Map6. Speed and Heading Directions7. Selected Order Details8. Vehicle Model Icon
Problem 4: Rating System
02. How Does It Works?
A. Book with the Mobile Applications
Step 01:
B. Book via text message
C. Book on the web
To Order a Taxi…
Step 02:
Choose a company by star rating, bookmark your favorite companies, even get a fare estimate!
Step 03:
Taxi locates you via GPS or Wi-Fi and finds taxi companies near you.
Step 04:
Step 05
• A variety of Payment methods• Easy, Convenient and Safe• Reduce the Risk of Taxi Robbery (Less cash in taxi)• Passengers can keep track of taxi expenses in personal internet
account
Payment Methods
Security
• Trace a taxi by GPS system• Keep passengers safe to the
destination
A. Security (especially for female passengers at night)
• details of every trip recorded
• family/friends of female travelers can watch the journey on internet
B. During accident, emergency services can locate taxi
C. Alarm button if threatened by passenger
Evaluation
• Evaluate the taxi service on the mobile
• Upgrade the service and improve driver’s performance and professionalism
03. Who’s Involved?
Stakeholders
Passengers
Taxi service center
Advertise-ment
companies
Mobile operators
Octopus
Creditcard
companies
Website hosting/
web booking
GPS system
Meter suppliers, handset
suppliers, GPS-suppliers
Taxi drivers
Partnerships with businesses including
restaurants, hotels, airlines and
retail chains
• Patent the concept
• Expand to other cities (e.g. Tokyo, Seoul, Taipei etc.)
• Loyalty program
• Taxi companies
• Franchising concept
• Partnerships with businesses including restaurants, hotels, airlines and retail chains
Marketability
04. Summary
• Provide fast, comfortable, reliable and safe ride with a minimum of hassle or worry
• Total passenger experience makes riders feel like valued customers
• Highly efficient by real time matching taxi and passenger
• Advanced booking – find different vehicles to serve different needs (big/small,
able-bodied/disabled, long/short trips)
• Easy to trace lost items in taxi
• Security, especially when returning home late
Passengers Perspective
• Reduce waiting time, increase productivity and revenue
• Enhance security by alarm button
• Instant traffic condition information
• Rating system -> upgrading the service and improve driver performance and professionalism
Drivers Perspective
[END]
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